Tag: A tag is code that send data to a system such as Google Analytics.
Trigger: A trigger listens for certain events, such as clicks, form submissions, or page loads.
When an event is detected that matches the trigger definition, any tags that reference that trigger will fire.
What is a value matrix
The Value Matrix is a relative ranking against competitors rather than an absolute ranking.
This matches the user buying process of comparing the features and usability among the vendors under consideration against the cost of the solution.
What are triggers in GTM
In Google Tag Manager, a trigger listens to your web page or mobile app for certain types of events like form submissions, button clicks, or page views.
The trigger tells the tag to fire when the specified event is detected. Every tag must have at least one trigger in order to fire.
What are the 5 stages of growth?
- traditional society
- preconditions for change
- take-off
- drive to maturity
- mass consumption
What is a 2×2 in business
The 2×2 Matrix is a decision support technique where the team plots options on a two-by-two matrix.
Known also as a four blocker or magic quadrant, the matrix diagram is a simple square divided into four equal quadrants.
Each axis represents a decision criterion, such as cost or effort.
How do you measure the success of a product?
- Assess lead management metrics
- Evaluate product technical performance metrics
- Calculate product business performance metrics
- Determine product usage and engagement metrics
- Measure cross-selling and up-selling metrics
- Review marketing ROI metrics
- Research customer ROI metrics
What are the 4 types of values
The four types of value include: functional value, monetary value, social value, and psychological value.
The sources of value are not equally important to all consumers. How important a value is, depends on the consumer and the purchase.
Values should always be defined through the “eyes” of the consumer.
What are the three types of propositions?
- Proposition of fact
- Proposition of value
- Proposition of policy
What is an example of the domino effect
What is a Domino Effect? The domino effect states that when you make a change to one behavior it will activate a chain reaction and cause a shift in related behaviors as well.
For example, whenever you make your bed in the morning, you may do it again the next morning.
Is domino effect a metaphor
The metaphor “the domino effect” comes from the action of lining up a number of dominoes, then knocking over the first domino in the line so consequently the rest of the dominoes will fall one by one as a result of being hit by the previous domino.
What is Sean Ellis test
The Sean Ellis Test measures product-market fit and is most effective for small start-ups with a customer base.
It’s measured by asking one question: “How would you feel if you could no longer use our product?” with only three potential answers: Very disappointed, somewhat disappointed, and not disappointed.
References
https://awware.co/blog/go-to-market-gtm-strategy/
https://www.wrike.com/go-to-market-guide/best-go-to-market-channels/
https://www.salesforce.com/resources/articles/what-is-sales-enablement/
https://www.newbreedrevenue.com/blog/b2b-go-to-market-strategy-3-key-elements
