- Brokers and Agents: Both of these intermediaries sell products and services on a commission or percentage basis
- Wholesalers and Resellers: They typically buy goods from the manufacturer in bulk and resell them to the retailers or other businesses
What is indirect distribution
For a manufacturer, indirect distribution means selling wholesale to agents or retailers so that they can distribute the product for you.
They store it, display it, and employ the sales force to put it into the hands of customers.
What makes a business name successful
All the best company names are memorable, or “sticky.” Even when you find good names, it’s important to continue brainstorming.
You’ll eventually remember the best names without needing to refer to the list, and you might be surprised by which names are most easily conjured from your memory bank.
What are the stages in business buying process?
- Step 1: Recognize the Problem
- Step 2: Develop product specifications to solve the problem
- Step 3: Search for and evaluate possible products and suppliers
- Step 4: Select product and supplier and order product
- Step 5: Evaluate Product and supplier performance
Is Amazon an indirect channel of distribution
Does Amazon Use a Direct or Indirect Channel of Distribution? Amazon uses both distribution channels.
It uses a direct distribution channel when it sells products to consumers directly.
What is straddle position
A straddle is a neutral options strategy that involves simultaneously buying both a put option and a call option for the underlying security with the same strike price and the same expiration date.
Which product is in decline stage
For example, products like typewriters, telegrams, and muskets are deep in their decline stages (and in fact are almost or completely retired from the market).
What two options are possible for firms who have products in the decline stage of the product life cycle
During the decline stage of the product life cycle, firms will typically have lower sales as well as: new product versions. more distribution outlets. fewer competitors.
What are two disadvantages of Multibranding
The disadvantages of multibranding are: Brand cannibalization and diluting your brand; Risk that the two brands end up competing on certain levels and not pulling in the same direction.
Confusion among consumers about which products to choose or the relationship between the brands.
What is the decline stage
the final stage of the product life cycle (after introductory stage, growth stage and maturity stage) when sales are dropping because the original need and want have diminished or because another product innovation has been introduced.
What do B2B customers want
All B2B customers prefer omnichannel, no matter their industry, country, size, or customer relationship stage.
B2B loyalty is up for grabs. Customers are more willing than ever to switch suppliers to gain exceptional omnichannel experiences.
What is a breakaway product
A breakaway brand is a great brand that is built to be a winner over the long term.
Time after time, a breakaway brand leads its category, generates high awareness and grows market share, despite intense competition.
Nike, Apple’s iPod, and JetBlue exemplify breakaway brands.
Which of the following is a typical consideration in favor of multiple sourcing
Which of the following is a typical consideration in favor of multiple sourcing? If a supplier is unlikely to meet future requirements, the buying firm has several alternatives.
Why is B2B sales hard
B2B sales can be much harder because it involves a lot of moving parts, multiple decision makers, longer sales cycles with many touch points, and plenty of chances to make mistakes.
Our article on B2B vs B2C sales covers the differences between selling to businesses and selling to consumers in more detail.
Which of the following is an example of a brick and click company
A good example is Walmart. The retailer originally started as a brick-and-mortar shop but not but now supports purchases through its e-business.
Typically, clients can order goods online and have them delivered at their preferred tangible outlet.
Other brick-and-click companies examples include Whole Foods and Target.
When cost analysis is applied to a suppliers price the buyer
When cost analysis is applied to a supplier’s price, the buyer: identifies and analyzes each cost element for cost reduction opportunities.
Cost management of services: includes demand management and supplier cost structure analysis.
What are the different distribution channels
The three types of distribution channels are wholesalers, retailers, and direct-to-consumer sales.
What is dual distribution
a system of marketing channel organisation in which a manufacturer uses two approaches simultaneously to get products to end-users; commonly, one approach is to use marketing intermediaries, while the other is to sell direct to end-users.
What is breakaway positioning strategy
Breakaway positioning refers to a marketing strategy which plays a significant role in helping the brand to be able to carve its image and niche.
It is a technique wherein the customers are able to locate the product by its design, functionality, luxury, distribution channel, pricing etc.
What are the product life cycle strategies
The product life cycle contains four distinct stages: introduction, growth, maturity and decline. Each stage is associated with changes in the product’s marketing position.
You can use various marketing strategies in each stage to try to prolong the life cycle of your products.
What are two responsibilities of a product manager?
- Understanding and representing user needs
- Monitoring the market and developing competitive analyses
- Defining a vision for a product
- Aligning stakeholders around the vision for the product
- Prioritizing product features and capabilities
What is breakaway positioning
Definition: Breakaway positioning is a marketing technique in which customers recognise the product based on its features such as design, functionality, appearance, feel, luxury, distribution channel, pricing, or features.
What is breakaway strategy
Breakaway Positioning. With reverse positioning, a product establishes a unique position in its category but retains its clear category membership.
With breakaway positioning, a product escapes its category by deliberately associating with a different one.
What are the characteristics of a good brand name?
- Distinctive
- Authentic
- Memorable
- Enduring
- Defensible
What makes a catchy name
Find a name that is simple, easy to pronounce, and evocative. Brighter Naming suggests keeping things “short and sweet,” and making sure that whatever name you choose can be easily spelled and searched for online.
Without being kitschy, strive to be catchy—think Moz, Nike, or Starbucks.
What is Coca Cola’s product life cycle
PLC has 4 stages which include; Introduction stage. Growth stage. Maturity stage.
What is supply chain rationalization
Supply base rationalization, or supplier rationalization, is the practice of reducing the number of active suppliers to streamline an organization’s spend.
Ideally, intentionally shrinking a supply base will allow the organization to spend more time and focus on building value from existing supplier relationships.
What are the 4 types of distribution
There are four types of distribution channels that exist: direct selling, selling through intermediaries, dual distribution, and reverse logistics channels.
Each of these channels consist of institutions whose goal is to manage the transaction and physical exchange of products.
What are the reasons for preparing a business plan?
- It will help you steer your business as you start and grow
- It’s not as hard as you think
- It will help you to reach business milestones
- It can help you get funding
- There’s no wrong way to write a business plan
What are the three primary ways to manage a product through its life cycle quizlet
-who is usually responsible for this, and presents three ways to manage a product through its life cycle: modifying the product, modifying the market, and repositioning the product.
Sources
https://blog.hubspot.com/marketing/reverse-positioning
http://ppup.ac.in/download/econtent/pdf/bbm%20Factors%20affecting%20%20PLC.pdf
https://www.gktoday.in/topic/what-is-the-meaning-of-breakaway-positioning/
https://www.marketshapinglab.com/what-is-market-shaping
https://dictionary.cambridge.org/dictionary/english/indirect-channel
