The components of a go-to-market strategy are simple: market intelligence, market segmentation and product messaging.
What is a growth loop
The growth loop is a popular framework that’s changing the way marketers think about customer demand and growth.
As I’ve mentioned, a growth loop is a self-sustaining growth system whereby the action of one user creates an output that drives even more customer demand.
What’s the difference between UTM and GTM
Adding UTM tags to your URL will allow you to track those metrics in your Google Analytics account regardless if it is set up using Google Tag Manager or not.
GTM does not provide any analytics. It can be used to deploy Google Analytics tracking, but using a UTM tag does not rely on GTM in any way.
What is difference between GA and GTM
GA is the analytics tool that provides reports about activity on your site. GTM is a tag manager that can output tags based on defined rules.
So for example, you can either implement your GA code on your site directly, or you can implement the GTM code and use GTM to output the GA code.
What is a growth flywheel
The growth flywheel is a new go-to-market methodology that fundamentally changes the way marketing, sales and customer success leaders grow their startup.
Who is responsible for GTM
When companies hire a GTM owner, or Product Marketer, that role tends to report to either the head of Marketing, Head of Product, the CEO, or Head of Strategy (if there is one).
I’ve seen this process work best when Product Marketing reports to Marketing AND is fully backed by Executive teams to run the GTM process.
What is a UTM example
UTM parameters are just short pieces of code that you can add to linksfor example, the links you share in your social posts.
They include information about the link’s placement and purpose, making it easier to track clicks and traffic from a specific social media post or campaign.
Do I need Google Tag Manager for Google Analytics
Without Google Tag Manager, Google Analytics may be used. Without Google Analytics, Google Tag Manager may be used.
To use both in conjunction, each must be configured independently. Both are implemented similarly on your website, utilizing javascript code snippets.
What are GTM codes
Google Tag Manager (colloquially known as GTM) is a script (or tag) management system that allows you to install tags, scripts and other helpful snippets of codes to your website directly.
If you are a marketer or entrepreneur, Google Tag Manager is one of those tools that can make your life easier.
Where should GTM code be placed
Install the tag on every page of your website using the instructions provided. The first code block is best placed immediately after the web page’s opening
tag, or as high in the as possible.This helps to ensure that your Tag Manager configuration is available and ready when the rest of the page loads.
Is Google Tag Manager hard
Google Tag Manager is not “easy” to use without some technical knowledge or training (courses or self-taught).
You have to have some technical knowledge to understand how to set up tags, triggers and variables.
If you’re dropping in Facebook pixels, you’ll need some understanding of how Facebook tracking pixels work.
How do I add GTM to my website?
- Create a new account and container, or add a container to an existing account
- Install the container in your website or mobile app
- Add and publish your tags
References
https://linchpinseo.com/b2b-go-to-market-strategy/
https://www.aha.io/blog/marketing-strategy-vs-go-to-market-strategy
https://blog.hubspot.com/sales/gtm-strategy
https://www.pendo.io/product-led/what-is-product-led-marketing/
