Most countries in Europe and Asia-Pacific will be able to buy into some Youtube select lineups via Google Ads, Display & Video 360 and reservation.
How do I upload creatives to Google ads?
- Navigate to Delivery Creatives and then: Display creatives
- Click New creative
- Select an advertiser and click OK
- Choose from the applicable display or video and audio creative types
- Fill out the required information or upload required assets and click Save
What are programmatic advertising platforms
What Is a Programmatic Advertising Platform? A programmatic advertising platform enables marketers and advertisers to automate the purchase and management of their digital ad campaigns.
This includes media buying, ad placement, performance tracking, and campaign optimization.
What is a DSP and SSP
An SSP is the inverse of a DSP. Whereas a DSP lets advertisers buy across several different ad exchanges at the same time, an SSP lets publishers sell their ad inventory across different ad exchanges.
What are the different forms of display advertising
Types of display ads include responsive ads, retargeting (or remarketing) ads, native ads and social ads.
There are also many options for display targeting, such as interest targeting, contextual targeting and topic targeting.
What are the 4 main components of programmatic
Four major components make up the basic framework of a programmatic advertising ecosystem. A demand side platform (DSP), supply side platform (SSP), data management platform (DMP), and an ad exchange.
What are examples of rich media?
- Videos
- GIFs
- Instagram stories
- Podcasts
- Content narration audio
- Infographics
- Live streams and topical webinars
What YouTube video gets the most views
The top four content categories watched by YouTube users are comedy, music, entertainment/pop culture, and “how to.”
Google/Ipsos Connect, U.S., YouTube Cross Screen Survey (n=1,621 YouTube users), July 2016.
How do I create my own campaign?
- Sign in to your Google Ads account
- On the left-side menu, click Campaigns
- Click the plus button , then select New campaign
- Select your advertising objective for the campaign
- Scroll down, then choose your conversion goals and click Continue
- Choose your campaign type and click Continue
How do you add a companion banner in DCM?
- Open the Companion creatives section in your creative properties
- Click the Add companions drop-down
- Save your creative
- After you assign your creative to ads, remember to set landing pages for your companions in the ad properties
How do you do real time bidding
Real-time bidding (RTB) is the process in which digital advertising inventory is bought and sold.
This process occurs in less than a second. On Authorized Buyers, you can use RTB to evaluate and bid on each available impression.
This is available for any Authorized Buyer with an ad server or bid engine.
Are Facebook ads programmatic
Facebook Advertising is a form of Programmatic (Mobile) Advertising.
How do Google display ads work
Display campaigns serve visually engaging ads on the Google Display Network. The Display Network helps you reach people as they browse millions of websites, apps, and Google-owned properties (such as YouTube and Gmail).
A Display campaign is one campaign type available to you in Google Ads.
What is difference between ad network and ad exchange
Ad Network: An ad network is an aggregator that collects ad inventory from publishers and sells it to advertisers.
It acts as an intermediary. Ad Exchange: An ad exchange is a digital marketplace where advertisers and publishers purchase and sell ad inventory directly.
How do I create a programmatic campaign?
- Step #1Preparation
- Step #2Launch
- Step #3Optimization
What is Google Ad Manager used for
Google Ad Manager is an ad management platform for large publishers who have significant direct sales.
Ad Manager provides granular controls and supports multiple ad exchanges and networks, including AdSense, Ad Exchange, third-party networks, and third-party exchanges.
How do I promote my YouTube channel?
- Write engaging, must-see titles
- Optimize your videos for visibility
- Figure out what your audience wants
- Engage with the YouTube community
- Customize your thumbnails
- Cross-promote your own videos on YouTube
- Target Google search results
- Run a contest or giveaway
How do I promote my YouTube channel on Google ads?
- Sign in to your YouTube Studio
- Click Settings, then click Channel
- Click the Advanced settings tab
- Click Link Account
- Enter a name for the link, a Google Ads customer ID, and choose which permissions you will grant
- Click Done
- Click Save
Is Google Ads and YouTube ads same
The main difference between YouTube ads and traditional Google Search ads is the cost.
It only costs a couple of cents to get your video seen while you can spend upwards of $50 for a single click from a traditional Google PPC campaign.
What is the difference between Google Ads and Google Ads manager
Where Google Ads is advertiser focused, Google Ad Manager caters to the Publisher end of the online advertising ecosystem.
Sources
https://www.cardinalpath.com/blog/what-is-google-display-video-360
https://support.google.com/displayvideo/answer/7168629?hl=en
https://epom.com/blog/programmatic/how-to-create-your-first-programmatic-ad-campaign-in-3-simple-steps
https://www.blog.google/products/marketingplatform/360/connect-high-quality-publishers-and-broadcasters-display-video-360s-inventory-module/
https://www.nexd.com/blog/whats-the-difference-between-google-ads-and-google-ad-manager/
