- Consumer products:
- Industrial Products:
- Consumer Goods:
- Industrial Goods:
What are the 4 types of products?
- Convenience goods
- Shopping goods
- Specialty goods
- Unsought goods
What is the description that would suit the term trade promotion
Trade promotion is part of revenue management and refers to marketing campaigns directed at wholesalers or retailers rather than at final consumers.
It is a marketing technique aimed at increasing demand for products in retail stores.
What are the new marketing trends
We’ve already touched on some new e-commerce trends in this article: selling on social media, personalization, headless e-commerce, and conversational marketing.
Other new trends include virtual reality, visual search, and shop local.
What is sales drop size
Drop Size is “Number of SKU’s sold per outlet or dealer or customer”. It determines stock depth, LPPC determines stock width-spread of product-effective distribution.
What is Byzzer platform
Brand business intelligence email alerts: The Byzzer platform sends weekly brand alerts directly to user inboxes that utilize sales data from more than 90,000 stores and 100,000 households.
What is considered trade spend
Trade spend is the amount of money that the manufacturer provides to the retailer for the purposes of selling the product to consumers… known as allowances.
This is typically measured as a % of sales. The most common type of allowance is promotional allowance, which was referenced above.
What are the five product levels?
- Core benefit: The fundamental need or want that consumers satisfy by consuming the product or service
- Generic product:
- Expected product:
- Augmented product:
- Potential product:
How do you calculate Trade roi
Calculating Simple ROI You take the sales growth from that business or product line, subtract the marketing costs, and then divide by the marketing cost.
So, if sales grew by $1,000 and the marketing campaign cost $100, then the simple ROI is 900%. (($1000-$100) / $100) = 900%.
What will be trending in 2022?
- Ultra-Baggy Denim
- Leather Jackets: The Epitome of Cool
- Punk Prep
- Saturated and Strokable Knits
- Bigger, Better Bomber Jackets
- The White-Tank-and-Blue-Jean Formula
- Floor-Skimming Hemlines
- Tailored Waistcoats
How can trade spend be reduced?
- Understand Your Product’s Relationship With the Greater Retail World
- Use Better Metrics to Track Effective Trade Spend
- Use Data Analytics to Sell Retailers on Adjusted Strategies
Sources
https://www.tabsanalytics.com/blog/the-4-most-useful-metrics-cpg-trade-promotion
http://www.adrm.com/ind-cpg.shtml
https://www.bevindustry.com/articles/89282-cpg-markets-influenced-by-multi-cultural-consumers
https://www.repsly.com/blog/consumer-goods/3-trade-spend-hacks-for-smarter-promotion-management
