- Awareness phase
- Consideration phase
- Purchase/decision phase
- Retention phase
- Advocacy phase
How do you write a good communication plan?
- Step 1 – Perform a Situation Analysis
- Step 2 – Identify and Define Objectives / Goals
- Step 3 – Understand and Profile Your Key Audience
- Step 4 – Decide the Media Channels and Create a Strategy
- Step 5 – Create a Timetable for Publishing
- Step 6 – Monitor and Evaluate the Results
What are campaign ideas
What Are Marketing Campaign Ideas? A marketing campaign is a multi-channel promotion centered around a theme, event, or specific content.
Marketing campaign ideas are the published content, or events, that bring your message to your audience.
What is experiential experience
A designed learning experience that includes the possibility to learn from natural consequences, mistakes, and successes.
What is on ground campaign
Engagement marketing, sometimes called “experiential marketing”, “event marketing”, “on-ground marketing”, “live marketing”, “participation marketing”, “Loyalty Marketing”, or “special events”, is a marketing strategy that directly engages consumers and invites and encourages them to participate in the evolution of a
What is Customer retention kpi
The Customer Retention KPI measures the ability of your organization to retain customers over the long term and to generate recurring revenue from existing customers.
What are the 7 steps to map the customer journey?
- Research and Analytics
- Create Customer Personas
- Target Touchpoints and Devices
- Workshop
- Identify and Address Customer Pain Points
- Monitor and Feedback
- Come Back to the Table
What are types of experiential marketing?
- 3 Effective Types of Experiential Marketing
- Experiential Event Marketing
- Experiential Mobile Marketing
- Experiential Retail Installations
What is customer retention experience
Customer retention definition: Customer retention refers to a company’s ability to turn customers into repeat buyers and prevent them from switching to a competitor.
It indicates whether your product and the quality of your service please your existing customers.
What is an experience brand
Brand experience is a type of experiential marketing that incorporates a holistic set of conditions created by a company to influence the feeling a customer has about a particular product or company name.
Which is an example of experiential marketing
Experiential marketing is marketing strategy that engages the consumer and creates real-life experience that will be remembered.
This type of marketing focuses on getting the consumer to experience the brand. For example, Jim’s company sells EnergyX energy drinks.
How do you write a campaign strategy?
- Building a campaign strategy
- Identify your goal and objectives
- Policy analysis
- Identify your audience
- Identify your message
- Analyse your strengths and weaknesses
- Identify your tactics and activities
- Monitoring and evaluation
What are the four levels of retention strategies?
- Financial bonds
- Social bonds
- Customization bonds
- Structural bonds
What are examples of media strategies?
- Paid ad placements
- Branded content
- Display ads
- Influencer collaborations
How do I market my experience?
- ‘The way you make me feel’ Feelings and emotion derive from experience
- Make it shareable
- Show, don’t tell
- It’s good to talk
- Tell your story
What are the skills of a field officer
Ability to procure, house, and inspect high-quality data independently. Commendable program and capacity development abilities.
Strong verbal, written, and statistical skills. Exceptional supervision and relationship-building abilities.
What is brand manager job description
A Brand Manager is a professional who is responsible for ensuring that their company’s products, services, and product lines resonate with current or potential customers.
In addition, they monitor marketing trends as well as keep an eye on competitive companies in the marketplace so they can stay ahead of competition.
What is Pirate funnel
What is a Pirate Funnel? The Pirate Funnel is a framework to cut a company in pieces and shows you where to focus your attention.
The funnel is developed by Dave McClure and called the Pirate Funnel because the first letters spell out AAARRR for Awareness, Acquisition, Activation, Retention, Referral, Revenue.
What makes a good field officer
A field officer should be a good communicator. A good communicator is a great worker and a performer.
Communication is the backbone of success of any project. A field officer should be in a position to communicate any challenges and setbacks as well as any positives that they find in the field.
What is Mavely app
Mavely is a curated shopping app where women can discover up-and-coming direct-to-consumer (D2C) brands, earn affiliate commission off each purchase, and tap into their own community to share their favorite products.
References
https://www.lawinsider.com/dictionary/paid-activation
https://www.hotjar.com/customer-activation/
https://medium.com/disruptive-design/how-design-designs-us-part-2-cognitive-activation-design-81ad472cfb07
https://www.fernexpo.com/insights/corporate_activation/
