- Step 1: Know your target audience
- Step 2: Develop a situation analysis
- Step 3: Determining marketing communication objectives
- Step 4: Determining your budget
- Step 5: Strategies and tactics
- Step 6: Evaluation and measurement
What is the first step of Imc process
The first stage of the IMC planning process is to conduct a situational/ contextual analysis.
This can involve a SWOT analysis and an external and internal environmental analysis.
What is the third step of the IMC planning process
Step 3: Determine Your Marketing Objectives It involves all that you wish to achieve through your marketing efforts and what your brand wants to communicate to your target audience.
Following are some of the objectives that you could set for yourself: Developing awareness about your brand in the market.
What are the 6 IMC tools?
- Advertising
- Personal selling
- Direct Marketing
- Mobile Marketing
- Social Media Marketing
- Public Relations
- Sales Promotion
- Sponsorships
What are the components of IMC?
- Print Marketing
- Banner Ads
- Landing Pages
- Email Marketing
- Social Media
- Organic Search Engine Marketing
- Paid Search Engine Marketing
- Direct Mail Marketing
What are key components of a successful IMC approach?
- Define Your Destination
- Analyze the Map
- Chart the Course
- Drive Your Message
- Track Your Mileage
What are the key features of IMC?
- IMC is an ongoing process, not just a one-off campaign
- The goal of IMC is to accelerate returns
- IMC is customer-centric
- IMC is about aligning objectives with goals
What is IMC planning process
An integrated marketing communications plan or IMC plan incorporates market research, strategic planning, audience segmentation, marketing channel selection, creative briefs and campaign messaging, budgeting, ROI analysis and a system for campaign metrics and evaluation. to achieve maximum impact of marketing
What are the elements of IMC
The elements of integrated marketing communication are: advertising, public relations, direct marketing, sales promotion and personal selling.
How does Apple use IMC
Apple Company uses direct marketing to sell iPhones and other products. The company relies mainly on emails.
It sends emails to target customers to inform them about the latest iPhones.
What are the 4 steps of the Aida model
The AIDA model describes the four stages a consumer goes through before making a purchasing decision.
The stages are Attention, Interest, Desire, and Action (AIDA).
Which of the following are communication channels used in the IMC process
(All of these except the supply chain are channels used in the IMC process: advertising, direct marketing, public relations, and sales promotion.)
Why is the IMC process different than it was say 20 years ago
Why is the IMC process different than it was, say, 20 years ago? 1) In the past, advertising was a relatively simple process and most companies relied primarily on ads run in the mass media to deliver their marketing messages to large numbers of consumers who watched TV, listened to radio, and read media.
What are four steps in the distribution process
Producer-wholesaler-retailer-customer – This is regarded as the traditional stage of product distribution which flows from producer to wholesaler to distributor to retailer before finally reaching the consumer.
Which of the following are steps in the AIDA model
AIDA model is a classical marketing framework that is used for designing sales and marketing communication strategies.
According to the model, the customers go through four stages before buying the product or service.
These steps are reflected in the name of the model: Attention, Interest, Desire, and Action.
How does Coca Cola use IMC
The integrated components used by Coca Cola employed a mass media methodology which included television advertising, print media and banner ads.
The approach utilized a marketing mix of advertising, direct marketing, as well as Web based interactive and social media marketing and sales promotion.
What are the 7 steps in effective marketing communication?
- 1 Know your audience
- Uncover Your Unique Selling Proposition
- Sharpen Your Brand Look and Feel
- Ensure that All Messaging is Consistent
- Choose Your Marketing Mix
- Measure your Marketing effectiveness
- Manage Leads and Client Data
What are the 8 components of integrated marketing?
- Strategy
- Content Marketing
- Websites
- Creative
- Social Media
- Public Relations
- SEO
- Paid Social and Paid Media
What are the steps involved in creating an integrated marketing communications plan quizlet?
- Identify target audience
- Set Objectives
- Determine Budget
- Convey message
- Evaluate and select media
- Create Communication
- Assess Impact
What are the 4 elements of the integrated marketing mix?
- Product (or Service)
- Place
- Price
- Promotion
What are the four methods of managing communication integration
The four major communication functions are encoding, decoding, response and feedback.
What are three elements of the integrated marketing communication strategy
There are three elements in any integrated marketing communication strategy: the consumer being targeted, the channels through which the message is communicated, and evaluation of the results of the communication.
What are the components of an integrated marketing communication plan?
- Advertising
- Direct Marketing
- Interactive/ Internet Marketing
- Sales promotion
- Publicity
- Public Relation
- Personal Selling
What are the 6 elements of marketing communication
The six major modes of communication in marketing include advertising, digital marketing, direct marketing, personal selling, public relations and sales promotion.
How do I write an integrated marketing communications plan?
- 7 Steps To Create An Integrated Marketing Communication Plan
- Understand And Know Your Target Audience
- Set Up A Budget Plan
- Identify Your Unique Selling Proposition
- Define Your Marketing Communication Methods
- Maintain A Consistent Brand Element
- List Down Key Success Metrics
- Execute, Test, Reiterate
What are the 3 distribution strategies?
- Intensive Distribution: As many outlets as possible
- Selective Distribution: Select outlets in specific locations
- Exclusive Distribution: Limited outlets
What are the 3 types of market integration?
- Horizontal integration
- Vertical integration
- Conglomeration
How do you develop an integrated marketing plan?
- Establish your overarching campaign goal
- Choose your marketing channels and set goals for each one
- Define your buyer personas by channel
- Identify your channel managers
- Create adaptable marketing assets and messaging
- Establish your plan for collecting leads
How do you manage communication integration process?
- The first step towards managing integrated marketing communication is to identify the target audience
- The second step is to know what you intend to communicate
- Carefully design your message
- The next step is to identify the various channels of communication
What are the components of integrated marketing communications quizlet
What are the components of an integrated marketing communications program? The traditional marketing mix consists of product, price, promotion, and distribution.
Traditionally, the promotion component consisted of advertising, sales promotions and personal selling.
What are the 5 integrated marketing communications
As we’ve mentioned previously, Integrated Marketing communications can be used harmoniously with five primary communication tools.
These are advertising, direct marketing, internet marketing, sales promotion and public relations.
Citations
https://www.visiolearning.co.uk/integrated-marketing-communication/
https://www.mastersincommunications.com/faqs/what-is-integrated-marketing-communications
https://worldofwork.io/2019/06/the-aida-marketing-model/
https://quizlet.com/284383980/chapter-17-integrated-marketing-communications-flash-cards/
