- Disruptive brands (e.g
- Conscious brands (e.g
- Service brands (e.g
- Innovative brands (e.g
- Value brands (e.g
- Performance brands (e.g
- Luxury brands (e.g
- Style brands (e.g
What is features of a product
Definition: Product features are a product’s traits or attributes that deliver value to end-users and differentiate a product in the market.
The battery life of an electronic device can be considered a feature. So can the fabric or other materials a suitcase is made from.
Why is marketing a product important
The importance of marketing for your business is that it makes the customers aware of your products or services, engages them, and helps them make the buying decision.
Furthermore, a marketing plan, a part of your business plan helps in creating and maintaining demand, relevance, reputation, competition, etc.
What’s the most famous brand
Apple. Apple is the largest company in the world, so it is only fitting that it also has the most recognisable brand.
What is good brand
The a-moral approach to economics and business says a good brand is simply a brand that is strong and popular.
It doesn’t matter very much what the content of the brand happens to be.
Raw capitalism is impressed only by how many people recognise the brand and spend money accordingly.
What makes a product unique
A unique selling proposition (USP) is a well-thought-out statement that helps a company distinguish itself from other businesses in its category.
In most instances, companies will focus on a single feature or benefit that solves a problem, satisfies a need, or takes away their customers’ pain as their USP.
What is a brand key
Brand Keys is a brand research consultancy specializing in predictive consumer behavioral brand equity, loyalty, and engagement metrics.
What is it called when two brands work together
Co-branding is a marketing strategy that utilizes multiple brand names on a good or service as part of a strategic alliance.
Also known as a brand partnership, co-branding (or “cobranding”) encompasses several different types of branding collaborations, typically involving the brands of at least two companies.
What makes a product competitive
Competitive products are goods and services that your target market might choose over yours.
You can identify a competitive product by how similar its features and solutions are to your product.
Competitive products can include: Physical products, such as clothing and toys.
How do you create a good product?
- Hint at the solution
- Tie in keywords
- Seek timelessness
- Make it easy to grasp
- Get the trademark
Why is brand value important
Brand value is important because when people perceive that a brand is distinct and aligns with their personal values, it’s a really powerful competitive advantage.”
So, brand value refers to the worth of a brand to the consumer.
How will you sell your product?
- Find your products
- Identify your niche market
- Conduct market research
- Create buyer personas
- Brand your business
- Build your e-commerce website
- Set up processes for payment, shipping, and staying in touch
- Create high-quality product content
What are 4 types of advertising?
- Display Advertising
- Video Advertising
- Mobile Advertising
- Native Advertising
How important is product
Product is the centre of all marketing activities, Without a product, marketing cannot even be imaged.
Good products are the key to market success. Product decisions are taken first by the marketers and these decisions are the centre to all other marketing decisions, such as price, promotion, distribution etc.
What are the weaknesses of a brand?
- Declining brand equity
- Have to price under the market
- Limited market appeal
- Low brand awareness
- Many negative attitudes to the brand
- No clear brand associations
- No consumer connection to the brand
- No international brand awareness
What are the six categories of new product?
- New-to-the-world Products (really new Products)
- New-to-the-firm Products (new Product Lines)
- Additions to existing Product Lines
- Improvements and Revisions to existing Products
- Repositionings
- Cost Reductions
How do I make my product stand out?
- Keep your design simple
- Keep your design professional
- Ensure your design is relevant
- Target your market through your packaging
- Choose colors carefully
- Re-examine the size of your packaging
- Create a connection between flavor and packaging
- Make an impact with imagery
What are the five product levels?
- Core benefit: The fundamental need or want that consumers satisfy by consuming the product or service
- Generic product:
- Expected product:
- Augmented product:
- Potential product:
What are the 7 positioning strategies?
- Product characteristics or consumer benefits
- Pricing
- Use or application
- Product process
- Product class
- Cultural symbols
- Competitors (relation to)
Citations
https://b2wgroup.com/the-importance-of-branding-in-2019-with-examples/
https://www.theschooloflife.com/article/what-is-a-good-brand/
https://www.modernpostcard.com/knowledge/articles/successful-branding-five-key-elements-and-one-mantra
