- Increased sales and income
- Increased business volume and market share
- Increased customer satisfaction and loyalty
- Increased innovation by listening to the customer
- Continuous improvement of efficiency and effectiveness
What are the 5 marketing orientations?
- The Production Concept
- The Product Concept
- The Selling Concept
- The Marketing Concept
- The Societal Marketing Concept
What is a polycentric marketing approach
What is Polycentrism? Polycentrism marketing is a kind of marketing wherein an attempt is made to extend the appeal of its product to other countries.
In this kind of marketing, the international sales are thought to be a key part.
How do you become a relationship-oriented leader?
- Prioritises the facilitation of interaction between people and teams
- Focus on relationships, well-being and motivation of people and teams
- Support the development of positive relationships
- Focus on effective communication with individual team members
What is the difference between task-oriented and relationship-oriented
A task-oriented leader may rely on the completion of certain tasks to determine whether a goal has been met, whereas a relationship-oriented leader may focus more on the individual performing the tasks.
What is an example of one to one marketing
Amazon is the king of this one-to-one marketing approach. Everywhere you look on the site you can find product recommendations based on your browsing history, purchases, reviews, and more.
You can provide personalized recommendations in your emails, too.
What is a butterfly in marketing
“Butterfly customers” are defined by O’Dell and Pajunen to be people that flit from one store or supplier to another, always searching for a lower price or a different shopping experience.
They have no loyalty to any particular store, and are always in search of a better deal or a new promotion.
What is the difference between selling orientation and marketing orientation
Market orientation focuses entirely on satisfying your customer’s wants and needs, and sales orientation focuses solely on making the best products and services and selling them with aggressive sales tactics.
What are Coca-Cola’s marketing strategies
Promotion. Coke aggressively markets its product lines through advertising across multiple mediums and channels, including TV, online ads, sponsorships, etc. Coca-Cola’s sponsorships include NASCAR, NBA, the Olympics, American Idol, etc.
What are the 3 relationship building drivers
A Study between the Drivers of Relationship Value and Relationship Value. This paper integrates both social network and exchange theory to discuss the effect of the three relational drivers: relationship quality, relationship density, and relationship authority have on the relationship values of corporations.
What are the five levels of relationship intensity?
- Level One: Safe Communication
- Level Two: Others’ Opinions and Beliefs
- Level Three: Personal Opinions and Beliefs
- Level Four: My Feelings and Experiences
- Level Five: My Needs, Emotions, and Desires
What are the 4 types of management orientations in global marketing
The four are production, product, marketing and sales orientation.
What is an example of undercover marketing
Undercover marketing Also known as “stealth marketing,” marketers disguise themselves as peers amongst their target audience.
One example is Sony’s campaign in 2002, in which actors were hired to wander about cities, asking strangers to take a photo of them.
What are the 4 selling strategies?
- Know Your Customer Intimately
- Always Speak From the Perspective and Needs of Your Prospect
- Sell to the Right “List”
- Map Out Your Sales Pipeline and Systematize Your Follow-Up Efforts
What can I say instead of relationship?
- affinity,
- association,
- bearing,
- connection,
- kinship,
- liaison,
- linkage,
- relation
What is consumer orientation
The consumer orientation is modern marketing philosophy that guides the practicing managers to carry out marketing efforts in a manner that result into maximum consumer satisfaction.
The consumer orientation emphasizes on understanding consumers’ real needs, and satisfying them better than any competitor.
What are the five P’s of successful selling define
The 5 areas you need to make decisions about are: PRODUCT, PRICE, PROMOTION, PLACE AND PEOPLE.
Although the 5 Ps are somewhat controllable, they are always subject to your internal and external marketing environments.
Read on to find out more about each of the Ps.
How do Narver and Slater define market orientation
On the other hand, Narver and Slater (1990) defined market orientation as ” the organization culture that most effectively and efficiently creates the necessary behaviours for the creation of superior value for buyers and, thus, continuous superior performance for the business”.
What do you mean by customer orientation
What is customer orientation? Customer orientation is a business approach that puts the needs of the customer over the needs of the business.
Customer-oriented companies understand that the business won’t thrive unless it consistently improves customer focus.
How do you know your romantic orientation?
- Have I ever been attracted to someone romantically but not sexually?
- Have I ever been attracted to someone sexually but not romantically?
- Have I experienced love-feelings before? For whom and in what contexts?
Is Ltv revenue or profit
While your LTV is critical to understanding your price points, and can ultimately help you create forecasts and evaluate the health of your teams.
As mentioned, however, LTV measures revenue, not profit.
What is an example of product orientation
Product Orientation Example Gillette Company focuses on producing the best possible disposable razors at an economic rate.
Thereby, they distinguish their products with high quality razor blade, ease of use and right pricing strategy.
What does oriented x2 mean
Oriented to Person and Place (x2): This person knows his or her name as well as where he or she is.
What is an LTV model
Lifetime Value or LTV is an estimate of the average revenue that a customer will generate throughout their lifespan as a customer.
This ‘worth’ of a customer can help determine many economic decisions for a company including marketing budget, resources, profitability and forecasting.
What are the five benefits of CRM?
- Trustworthy reporting
- Dashboards that visually showcase data
- Improved messaging with automation
- Proactive service
- Efficiency enhanced by automation
- Simplified collaboration
What is the difference between CRM and eCRM
In CRM the data is secured as there is no involvement of internet and no additional cost is incurred for data security.
In eCRM the data is not so secured as there is involvement of internet but security can be provided with firewalls etc and additional cost is incurred for data security.
What is polycentric orientation
The unconscious bias or belief that it is necessary to adopt totally to local culture and practice.
It is a host country orientation in management.
What type of CRM does Coca-Cola use
Using SAP CRM system Coca-Cola was able to achieve their goal of customer focus.
The CRM help’s the existing processes and also improve the new functions to satisfy the customer.
What are the 4 types of orientation?
- Production orientation
- Product orientation
- Sales orientation
- Market orientation
- Societal marketing orientation
What three features do most CRM packages include?
- Contact management
- Interaction tracking
- Lead management
Sources
https://www.wordstream.com/blog/ws/2014/09/22/guerrilla-marketing-examples
https://coschedule.com/marketing-strategy/marketing-strategy-examples/coca-cola-marketing-strategy
https://www.merriam-webster.com/thesaurus/relationship
https://smallbusiness.chron.com/business-orientation-24274.html
