- Improved Results
- Improved Brand Image
- Cost Effective
- Increased Morale
- Improved Efficiency
- Diversity
- Reduced Confusion
- Maintained Focus
Was the Share a Coke campaign successful
The result was that 1.25 million more teens tried a Coke during the following summer and sales of participating Coca-cola packages rose by a phenomenal 11% in the US.
‘Share a Coke’ in the US was more successful in driving sales than in any previous market that had run the campaign.
What is IMC in the 21st century
Integrated marketing communication (IMC) has emerged as a new concept in marketing in the 21st century.
IMC is mostly thought of, taught and written about as simply the integration of advertising and promotional activities.
Who is Coke’s target market
Targeting of Coca-Cola The primary target of Coca-Cola is younger customers within the age bracket of 10-25 and a secondary market composed of people aged 25-40.
The company targets the market that desires an intense flavor with their regular cola drinks in terms of taste.
How does Coca Cola use IMC
The main integrated marketing communication tools used by the Coca-Cola Company are ads, public relations, sponsorships and the sales promotion.
The perfect mix of different tools and implementation it in life is one of the main secrets of the company success.
What is ATL BTL TTL marketing
Quick definitions of ATL, BTL and TTL marketing: ATL Marketing Definition: Above-the-Line Marketing – widespread brand-building advertising.
BTL Marketing Definition: Below-the-Line Marketing – highly targeted direct marketing focused on conversions.
What are the tools of IMC?
- Advertising
- Personal selling
- Direct Marketing
- Mobile Marketing
- Social Media Marketing
- Public Relations
- Sales Promotion
- Sponsorships
How does Coca-Cola connect with their customers
Currently, the communications that are organized by the firm include: advertising, direct marketing, interactive/ internet marketing, sales promotion, public relations, personal selling, and sponsorship marketing.
Advertising is extremely important for this company, this is because its giant customer base is so global.
Does Apple use IMC
Apple IMC. Apple Inc. uses different communication channels to popularise its iPhones. The objective of using an integrated marketing communication is to reach many customers and boost the sales volume.
What are the 7 steps required when developing an IMC plan?
- 7 Steps To Create An Integrated Marketing Communication Plan
- Understand And Know Your Target Audience
- Set Up A Budget Plan
- Identify Your Unique Selling Proposition
- Define Your Marketing Communication Methods
- Maintain A Consistent Brand Element
- List Down Key Success Metrics
- Execute, Test, Reiterate
How does redbull use IMC
The company has been doing Integrated Marketing Communication very successfully. Red bull‘s slogan is “it gives you wings.”
Red Bull’s international marketing campaign targets young men mostly with extreme sports. When you see this commercial, you may know how many kinds of extreme sports that the company sponsors to.
References
https://www.brightedge.com/glossary/integrated-marketing
https://www.datasciencecentral.com/4-successful-integrated-marketing-communications-examples/
https://www.socialpilot.co/blog/integrated-marketing-campaign
