There are twelve brand archetypes: The Innocent, Everyman, Hero, Outlaw, Explorer, Creator, Ruler, Magician, Lover, Caregiver, Jester, and Sage.
How do you test a brand position?
- Understand the Role of the Research
- Define Your Sample Strategy
- Avoid Testing Shades of Grey
- Get the Why, Along with the What
- Agree on What Success Looks Like
What is a brand playbook
A brand playbook, sometimes referred to as a set of brand guidelines, is a document that brings together all the information about your brand and visual identity in one detailed document.
What are the 4 elements of brand equity
Brand equity has four dimensions—brand loyalty, brand awareness, brand associations, and perceived quality, each providing value to a firm in numerous ways.
What skills does a strategist need?
- Building rapport
- Demonstrating empathy – not only for the audience, but also for your client
- Facilitating continual co-creation
- Building an alliance around ideas
How do you know if a brand is working?
- Study Growth in Direct Traffic
- Measure and Study Referral Traffic
- Track Your Earned Media Value
- Track Your Share of Voice
- Compare Your Earned Media Value With Competitors
- Track Your Backlink Success
- Measure Social Media Activities
- Surveys
What is it called when two brands work together
Co-branding is a marketing strategy that utilizes multiple brand names on a good or service as part of a strategic alliance.
Also known as a brand partnership, co-branding (or “cobranding”) encompasses several different types of branding collaborations, typically involving the brands of at least two companies.
What qualifications do you need to be a strategist?
- Bachelor’s degree in business administration or related field
- Experience in business development or research
- Excellent interpersonal skills
- Knowledge of MS Word and PowerPoint
- Strong leadership skills
- Exceptional analytical and problem-solving skills
Is white labeling profitable
White label products can be profitable for the same reason any other company is profitable: product-market fit, the ability to drive traffic, the right pricing strategy, and effective management of business finances.
Do the math before starting any business.
What font is the Mckinsey logo
The custom font in the McKinsey logo is called Bower.
How much do you charge for a logo
A good quality logo made by an experienced freelance designer can cost somewhere around $300 to $1500 on average.
This price goes up to around $2000 average if you choose to hire a design agency.
There are also logo makers available such as WIX logo maker and Canva which can charge you anywhere from $10 to $50.
Sources
https://consultport.com/consultants/brand-strategy/
https://assignmentpoint.com/apple-branding-strategy/
https://smallbusiness.chron.com/keys-successful-branding-21735.html
https://soak.co/eager-to-pull-off-the-master-brand-strategy-heres-what-you-need-to-know/
