For every keyword added to your Google ads account, it is possible to choose one of five different match types: exact, phrase, broad, broad match modifier, or negative.
What are Amazon search terms
Amazon Search Terms are strings of keywords that a shopper types into Amazon search to find a product.
Search terms are commonly known as backend keywords because they are hidden in the backend of your Amazon listing.
What is broad match on Amazon
Broad Match What this means is that your keyword(s) will be matched to search terms that not only match your keyword but are also related to your keyword.
This might include synonyms, misspellings, and variations of your keyword.
How do I choose good keywords?
- Think like a customer
- Study the competition
- Understand the long tail keyword
- Use keyword research tools
- Analyze the results
What is the difference between exact match and phrase match
Exact match: Show an ad only when the query is the exact same as the keyword.
Phrase match: Also show the ad if there are extra words before or after the keyword.
Broad match: Show the ad so long as all the keywords are part of the search, regardless of word order.
How do I find product keywords?
- Google Correlate – The Little Known Gold Gem by Google
- Google Trends for SEO Campaigns
- Use KeywordTool.io to Gather Google suggestions
- MetaGlossary to search for keywords by definition
Which is better broad match or phrase match
The meaning of the keyword can be implied, and user searches can be a more specific form of the meaning.
With phrase match, you can reach more searches than with exact match and fewer searches than with broad match, only showing your ads on the searches that include your product or service.
Which match type is in the middle
A modified broad match is considered to be some kind of middle ground between a broad match and the other types of matches listed below.
How do I write backend keywords on Amazon
Backend keywords should be separated by spaces instead of punctuation and also be written in lowercase.
The word limit should not exceed 250 bytes which correspond to 250 characters. Ideally, you should make use of all this space which roughly equates to 40 words.
What are generic keywords
Generic keywords are searchable words that have meanings with a relatively wide scope. These generic keyword terms broadly describe your products or services for SEO and Ppc campaigns and are also known as short-tail keywords, which are popular search terms with a very high volume of search traffic.
What is the new phrase match
The updated phrase match simplifies match types by combining the control of phrase match, and the expanded reach of the discontinued broad match modifier.
The new phrase matching behavior is more expansive than the former phrase match, and slightly more restrictive than the discontinued BMM.
Why is phrase match good
Phrase match gives you more control than broad match. With this keyword match type, your ads will show to users who include the exact phrases you’ve chosen as keywords in their searches.
If you include quotation marks around your keyword, Google will take that as an indication to utilize phrase matching.
What is negative keywords in PPC
A type of keyword that prevents your ad from being triggered by a certain word or phrase.
Your ads aren’t shown to anyone who is searching for that phrase. This is also known as a negative match.
What are paid keywords
Paid keywords are keywords you bid for inside Google Ads. You pay Google a fee for each click in order to appear in their sponsored action for keywords related to your business.
Inside the Paid Search report, Ahrefs shows the keywords the target site has bidded for.
Should I use broad match or phrase match
If you want to reach a more specific audience than broad match would reach but don’t need the search term to match your keyword exactly, phrase match is an excellent in-between choice.
If you want to advertise a specific product and only reach users interested in that product, you may want to use phrase match.
Do keywords have to be exact
Do keywords have to be exact in 2020? No. Google now uses smart algorithms to match related terms based on user intent.
Search is smart enough to serve the same content for related terms and alternate spellings, even when not an exact match query.
What are hidden keywords
Hidden keywords are defined as text that cannot be seen by regular visitors but that can be seen by robots and spiders.
The theory behind hidden keywords is that search engines will index the words that are invisible, thus making the page more keyword dense.
What is exact match
Exact match gives you the most control over who sees your ad, but reaches fewer searches than both phrase and broad match.
This allows you to reach only users who make searches with the same meaning as your keywords, including: Misspellings.
Should negative keywords be broad match
If you use too many negative keywords, your ads might reach fewer customers. Negative keywords don’t match to close variants, so your ad might still show on searches or pages that contain close variations of your negative keyword terms.
There’s no negative broad match modifier match type.
How do I get exact match on Google
Phrase Searches You can search for an exact phrase or name in the following ways: By enclosing the phrase in quotation marks.
The search appliance only returns documents that include the exact phrase you entered.
How does broad match modifier works
As previously shown, broad match modifier keywords work by adding a “+” to the specific word in your keyword phrase that you want to always bid on.
Without the “+” preceding it, a keyword won’t trigger your ad to appear, which ensures that a more tailored group of users are shown your ad.
Should I use broad match Google Ads
My advice has been simple: stay away from this keyword match type, especially if you are new to Google Ads.
That’s because in all the accounts I’ve audited, broad match keywords are one of the key reasons for a poor ROI.
How Amazon uses SEO
What is Amazon SEO and why does it matter? Amazon search engine optimization (SEO) is the process of optimizing product listings to help them rank higher in product searches on Amazon.com.
A few simple steps can improve listings for product search, boost sales, and help shoppers find your brand.
What is close match
Your products are shown to shoppers who use search terms closely related to your products.
Example 1: You sell “ShoeFactory Shoes”. Your products are displayed when a shopper searches for terms like…
What is keyword quality score
The Quality Score is Google’s rating of the overall user experience that your ads and landing pages provide when users search for your keyword(s).
This is represented on a scale of 1-10, with 1 being the lowest and 10 being the highest.
You may check your Quality Score by looking at your keywords report.
What is the difference between broad match and modified broad match
Modified broad match, as the name suggests, is a broad match keyword with one key difference.
It allows you to flag certain words as mandatory for targeting. While regular broad match may look at synonyms or related words to increase reach, modified broad match stops this from happening.
What is a phrase campaign on Amazon
By selecting the phrase match option, the keywords in your Sponsored Product Ad campaigns will only match with searches that contain the exact keyword phrase or a sequence of words from your keyword.
This option will also include plural forms of your keyword when they appear.
What is ROAS Amazon PPC
Put simply, RoAS is an acronym for Return on Ad Spend. Amazon Advertising RoAS is an important metric to determine the performance of campaigns and keywords.
What is SEO keyword
Your SEO keywords are the keywords and phrases in your web content that make it possible for people to find your site via search engines.
A website that is well optimized for search engines “speaks the same language” as its potential visitor base with keywords for SEO that help connect searchers to your site.
How do you analyze PPC?
- Wasted spend
- Quality score
- Impression share
- Clickthrough rate (CTR)
- Ad text optimization
- Review your account structure
- Analyze your audience
- Look at when you post your ads
Citations
https://seochatter.com/what-are-generic-keywords/
https://support.google.com/google-ads/answer/7302992?hl=en
https://support.google.com/google-ads/answer/2407781?hl=en
https://searchads.apple.com/help/keywords/0059-understand-keyword-match-types
