There are four main customer segmentation models that should form the focus of any marketing plan.
For example, the four types of segmentation are Demographic, Psychographic Geographic, and Behavioral. These are common examples of how businesses can segment their market by gender, age, lifestyle etc.
What is geographic market segmentation
What is geographic segmentation? Geographic segmentation involves segmenting your audience based on the region they live or work in.
This can be done in any number of ways: grouping customers by the country they live in, or smaller geographical divisions, from region to city, and right down to postal code.
How does Coca Cola segment the market
TARGETED MARKETING. Coca-Cola takes every customer as a target, however its segmentation is mainly based on “age, family size and income.”
The perfect segmentation was a main factor for Coca-Cola’s success.
What is the functional strategies of Coca Cola company
This strategy involves focusing resources of the company’s mega brands, creating a standardized product for the market, and officially dissolving the presence of boundaries that existed between Coca-Cola in the United States and the international markets.
What is psychographic segmentation in marketing
What is psychographic segmentation? Psychographic segmentation breaks down your customer groups into segments that influence buying behaviors, such as: beliefs, values, lifestyle, social status, opinions and activities.
What is the method of segmentation of Colgate toothpaste
Colgate segmented their audience by using different segmentation types for different products like they used Age-based segmentation for toothpaste.
Colgate segmented their audience based on 2 types, they are as follows: behavioural segmentation.
Demographic segmentation.
What is Behavioristic segmentation
What is behavioral segmentation? Behavioral segmentation refers to a process in marketing which divides customers into segments depending on their behavior patterns when interacting with a particular business or website.
How are market demographics segmented?
- Age
- Gender
- Ethnicity
- Income
- Level of education
- Religion
- Occupation
- Family structure
What is successful differentiation strategy
A differentiation strategy is an approach businesses develop by providing customers with something unique, different and distinct from items their competitors may offer in the marketplace.
The main objective of implementing a differentiation strategy is to increase competitive advantage.
What is Colgate’s competitive advantage
The main competitive advantage is that Colgate toothpaste product line consist of the well known and trusted brands worldwide.
The very strong brand image is attributed to the simplicity of the products, by giving the consumers an all-in-one solution as well as by setting tooth care trends through innovation (Haig, M.
Who is the target audience for toothpaste
Children. Children are a clear target market for toothpaste. Just go to your closest grocery store and look at all the brands available targeting children.
Naturally, all parents want their children to have clean teeth without cavities.
What is cost leadership strategy in strategic management
A cost leadership strategy hinges on a company’s ability to lower costs of production to offer quality products at low prices.
It’s an effective strategy for large companies with lots of buying power, but it’s less effective for small businesses.
Citations
https://www.thecasesolutions.com/nestle-business-plan-159857
https://simconblog.wordpress.com/2016/06/19/nike-brand-analysis/
https://cultbranding.com/ceo/create-strong-brand-positioning-strategy/
