Disadvantages of Study of Consumer behaviour: The marketers study the behaviour of consumer to mold it in favour of their product and sometimes make fancy claims and use objectionable techniques.
They also take the help to produce and market such products which have no utility.
What are consumer responsibilities
Consumer Responsibilities Be honest in your dealings and choose only legal goods and services.
Ask for a bill on purchase of goods or services. File complaint in case of poor quality of good or service.
Avoid waste, littering and contributing to pollution.
How do consumers make decisions?
- Problem recognition
- Information search
- Alternatives evaluation
- Purchase decision
- Post-purchase evaluation
How does age affect consumer behavior
Age is an important demographic factor that affects consumer behavior. As people grow, their needs change.
Similar changes appear in their buying decision making patterns. With age, our health related needs change and so do our other needs.
What are the factors affecting consumer decision-making process
An individual’s decisions are influenced by personal factors such as a buyer’s age and life cycle state, occupation, economic situation, lifestyle, and personality and self-concept.
Consumers’ change during their life and buying of products alter depending on age and stage of life.
What is a consumer simple definition
noun. con·sum·er kən-ˈsü-mər. : a person who buys and uses up goods. : a living thing that must eat other organisms to obtain energy necessary for life.
Who is consumer in short
Any individual who purchases products or services for his personal use and not for manufacturing or resale is called a consumer.
A consumer is one who is the decision-maker whether or not to buy an item at the store or someone who is influenced by advertisement and marketing.
What is buying behaviour
Definition of Buying Behavior: Buying Behavior is the decision processes and acts of people involved in buying and using products.
Need to understand: why consumers make the purchases that they make? what factors influence consumer purchases?
How is psychology used in marketing
Marketing psychology has been loosely defined as “incorporating a range of psychological principles into your content, marketing, and sales strategy.”
Going further, you can also think of marketing psychology as a way to look for patterns in humans and assess how this relates to their purchase decisions.
What are the stages of consumer decision process?
- Stage 1: Need recognition / Problem recognition
- Stage 2: Information search
- Stage 3: Alternative evaluation
- Stage 4: Purchase decision
- Stage 5: Post-purchase behavior
What are consumer rights?
- Right to safety
- Right to choose
- Right to be informed
- Right to consumer education
- Right to be heard
- Right to Seek redressal
- Consumer Protection Act
How social media affects buying behavior
81% of consumers’ purchasing decisions are influenced by their friends’ social media posts. (Forbes) 66% of consumers have been inspired to purchase from a new brand after seeing social media images from other consumers (Stackla) Consumers are 71% more likely to make a purchase based on social media referrals.
How does behavior affect your health
In the United States, many of the leading causes of death and disease are attributed to unhealthy behaviors.
For example, poor nutrition and low levels of physical activity are associated with higher risk of cardiovascular disease, type 2 diabetes, and obesity.
What is individual behavior
Individual behavior can be defined as a mix of responses to external and internal stimuli.
It is the way a person reacts in different situations and the way someone expresses different emotions like anger, happiness, love, etc.
Why customer attitude is important
A positive attitude in customer service means happy customers, which in turn means success for the company.
Everyone wants to work and remain associated with a successful company – the overall work environment would be a lot happier, energized, and everyone would want to contribute to make it even better.
What is psychological problem
Mental illness, also called mental health disorders, refers to a wide range of mental health conditionsdisorders that affect your mood, thinking and behavior.
Examples of mental illness include depression, anxiety disorders, schizophrenia, eating disorders and addictive behaviors.
How does human behavior develop
Behavior is driven by genetic and environmental factors that affect an individual. Behavior is also driven, in part, by thoughts and feelings, which provide insight into individual psyche, revealing such things as attitudes and values.
How do you influence customers?
- Make them feel uniquely special
- Offer lots of information
- Customers need to be involved in the decision
- Tell the story
- Make realistic promises
- Provide a high level of service
What are the 4 types of buying behaviour?
- Complex buying behavior
- Dissonance-reducing buying behavior
- Habitual buying behavior
- Variety seeking behavior
What are the 4 main consumer markets
Anytime someone purchases a product for their own use, they become part of the consumer market.
The market typically is divided into four different categories: food, beverages, transportation and retail.
What are the 3 key factors in behaviour change
Key drivers of behavioural change They found that the three key drivers of behaviour change are motivation and capability, which are internal conditions, and opportunity, which is an external condition.
These are all interlinked and can influence each other.
What are the buying motives
Buying motives of a buyer refers to the influences or motivations forces which determine his buying.
In other words, a buying motive is the inner feelings, urge, instinct, drive, desire, stimulus, thoughts, or emotion that makes a buyer buy a certain product or service to satisfy his needs.
What are factors in psychology
n. 1. anything that contributes to a result or has a causal relationship to a phenomenon, event, or action.
2. an underlying influence that accounts in part for variations in individual behavior.
What are the 5 psychological factors?
- i
- ii
- iii
- iv
- i
- ii
- iii
- i
What are the different types of customer?
- New customers
- Impulse customers
- Angry customers
- Insistent customers
- Loyal customers
Who is a good customer
Great Customers are Advocates. Great customers, when they truly are getting tremendous value from your product, become more than just happy.
They do more than just references. They give you more than just high customer satisfaction marks.
What is a psychological risk factor
Psychological. Stressful life situations, such as financial problems or breaking the law. Traumatic life experiences, such as rape or serving in the armed forces.
Low self-esteem, perceived incompetence, negative view of life. Poor academic achievement.
What are the situational factors
A situational factor is an external influence which can impact a child or young person’s life, such as parental divorce.
Some children and young people affected by certain situational factors may be at a higher risk of social, emotional and mental health (SEMH) difficulties.
What is cognitive factor
Cognitive factors refer to characteristics of the person that affect performance and learning. These factors serve to modulate performance such that it may improve or decline.
These factors involve cognitive functions like attention, memory, and reasoning (Danili & Reid, 2006).
What are examples of social factors
Socially factors are things that affect someone’s lifestyle. These could include wealth, religion, buying habits, education level, family size and structure and population density.
What may be acceptable in one country, could be a possible no-no somewhere else.
Citations
https://www.countyhealthrankings.org/explore-health-rankings/measures-data-sources/county-health-rankings-model/health-factors/health-behaviors
http://www.ocw.upj.ac.id/files/Slide-PSY209-PSY209-Slide-03-04-2021.pdf
https://link.springer.com/10.1007%2F978-1-4419-1005-9_1116
