- Exposure
- Age
- Value
- Brand equity
- Impulsivity
- Innovation
- Loyalty
What are the 7 P’s of marketing
It’s called the seven Ps of marketing and includes product, price, promotion, place, people, process, and physical evidence.
What are the steps of selling process?
- Find customers
- Plan your approach
- Make initial contact
- Confirm specific customer needs
- Select the appropriate product or service
- Make the sales presentation
- Handle objections
- Close the sale
What is the difference between sales and marketing
Sales and marketing are crucial pillars of every business. They are closely linked and act as a catalyst for generating revenue (profit).
While marketing is about building awareness about a brand and organization, sales turn that viewership into profits by converting the potential customers into actual customers.
What are the 3 types of purchasing?
- PERSONAL: This type of purchase is met for individual consumption
- INTERMEDIATE: This type of purchasing is done for resale
- INDUSTRIAL: This involves buying of raw materials, components, consumable stores, tools, machine and equipment, office supplies and office appliances for business use
What is a buying model
The buyer type model comes from marketing. In this model there are four different roles people may play in the purchasing process.
Buyer -The person who pays the bill. User – The person who uses the product.
Influencer – The person who influences the decision to buy.
What are levels of product?
- Core benefit: The fundamental need or want that consumers satisfy by consuming the product or service
- Generic product:
- Expected product:
- Augmented product:
- Potential product:
What are the 6 classes of buyers?
- Family Members
- The Individual Buyer
- Business Competitor
- The Foreign Buyer
- Synergistic Buyers
- Financial Buyers
What are the 5 situational influences
The situational factors involve five categories: physical surroundings, social surroundings, temporal perspective, task definition, and antecedent state.
What are the types of sales?
- B2B sales (business-to-business sales)
- B2C sales (business-to-consumer sales)
- Enterprise sales
- SaaS sales
- Direct sales
What are the 7 steps of selling
These seven steps present the typical sales scenario as composed of the following: (1) prospecting, (2) preapproach, (3) approach, (4) presentation, (5) overcoming objections, (6) close, and (7) follow-up.
What is B2B buying process
The B2B purchase process involves various workflows and steps B2B businesses must perform to complete a purchase.
It involves five discrete stages that include recognizing there is a problem, evaluating solutions, selecting a supplier, approval, and relationship-building.
What are the 4 types of marketing research
Four common types of market research techniques include surveys, interviews, focus groups, and customer observation.
What are the four types of buyer?
- Analytical Buyers
- Amiable Buyers
- Driver Buyers
- Expressive Buyers
What are 3 levels of product
There are three levels of product, and each have a different impact by co-creation.
The three levels are the Core Product, the Actual Product and the Augmented Product.
What are the 3 types of decision-making?
- strategic
- tactical
- operational
What are the 5 decision-making skills?
- Step 1: Identify Your Goal
- Step 2: Gather Information for Weighing Your Options
- Step 3: Consider the Consequences
- Step 4: Make Your Decision
- Step 5: Evaluate Your Decision
What are the four general types of products?
- Convenience goods
- Shopping goods
- Specialty goods
- Unsought goods
Who is father of marketing research
By the 1930s, Ernest Dichter was pioneering the focus group method of qualitative research.
For this, he is often described as the ‘father of market research.
What are the 7 types of decision-making?
- Collective reasoning
- Data driven
- Gut reaction
- List approach
- Spiritually guided
- Story living
- Passive undecided
What are the 5 stages of decision making
The 5 steps are problem recognition, information search, alternatives evaluation, purchase decision and post-purchase evaluation.
What are the 5 most important values?
- INTEGRITY
- RESPECT
- RESPONSIBILITY
- SPORTSMANSHIP
- SERVANT LEADERSHIP
What is the first stage in decision-making
Pinpointing the issue is the first step to initiating the decision-making process. Ensure the problem is carefully analyzed, clearly defined, and everyone involved in the outcome agrees on what needs to be solved.
What is a buyer called
client, consumer, customer, patron, purchaser, shopper, user, emptor, prospect, representative, sucker, vendee, end user.
What are the six steps in a sale
The six steps are the pre-approach, the approach, the presentation, the objection, the close, and the follow-up.
Before a salesperson shows a customer a product, he or she must carefully prepare for the interaction with the customer.
What is the first stage in decision making
Step 1: Identify the decision You realize that you need to make a decision.
Try to clearly define the nature of the decision you must make. This first step is very important.
What make vs buy
Key Takeaways. A make-or-buy decision is an act of choosing between manufacturing a product in-house or purchasing it from an external supplier.
Make-or-buy decisions, like outsourcing decisions, speak to a comparison of the costs and advantages of producing in-house versus buying it elsewhere.
What is functional value
Functional value is defined as the perceived utility derived from an alternative’s capacity for functional, utilitarian, or physical performance, and emotional value is defined as the perceived utility derived from an alternative’s capacity to arouse feelings or affective states (Sheth, Newman & Gross, 1991).
What is cultural factor
What are Cultural Factors ? Cultural factors comprise of set of values and ideologies of a particular community or group of individuals.
It is the culture of an individual which decides the way he/she behaves. In simpler words, culture is nothing but values of an individual.
What is personal factor
We define personal factors as the particular background of an individual’s life and living, including features of the individual that are not part of a health condition or health states, and which can impact functioning positively or negatively.
Citations
https://tallyfy.com/buying-process/
https://byjus.com/question-answer/who-is-a-consumer/
https://spotler.co.uk/blog/consumer-decision-making-process/
http://consumerbehaviour4vtu.blogspot.com/2008/09/strategies-of-attitude-change.html
