Some examples of unfair trade methods are: the false representation of a good or service; false free gift or prize offers; non-compliance with manufacturing standards; false advertising; or deceptive pricing.
Is #ad required
Opinions expressed by Forbes Contributors are their own. There is constant chatter about the Ftc guidelines on the disclosure of paid social posts but most are interpreting the guidelines incorrectly.
Let’s fix that in 500 words.
Do you have to disclose free product
According to the FTC, if a business gives free product with the expectation that an influencer will promote or discuss the product on Instagram, you have to disclose it.
How do you disclose free stuff on Instagram?
- Use the Branded Content tag
- Say it was a gift
- Mention it’s a partnership
Is false advertising illegal in the US
California Law: False or Deceptive Advertising is Prohibited Under state law (California Business and Professions Code § 17500), false and deceptive advertising is strictly prohibited.
A company that violates the state’s false advertising regulations could be held both civilly and criminally liable.
What is an example of an unfair act or practice
Acts or practices that may be deceptive include: making misleading cost or price claims; offering to provide a product or service that is not in fact available; using bait-and-switch techniques; omitting material limitations or conditions from an offer; or failing to provide the promised services.
Can you dispute a charge for false advertising
The penalties for false advertising can range from civil to criminal. If a plaintiff successfully sues a company for false advertising, they may recover monetary damages awards and can request that the court issue an injunction against the company to prohibit false advertising practices.
Can I sue for false advertising
When serious enough, these misleading advertisements and pricing claims can be prosecuted in criminal court and sued in civil courts.
Why do you have to put #ad on Instagram
If the brand supplied you with specific messaging or hashtags to use in your post, you’ll need to label your post as an ad.
Affiliate marketing refers to when brands reward creators and influencers for bringing in increased traffic to their website and boosting their sales.
Do you have to disclose an ad on Instagram
If you are an influencer, you must disclose all your sponsored posts. Not only does it prevent Instagram from taking down your posts, it also keeps you in the good graces of the Federal trade commission (FTC).
Do you have to disclose ads on Tiktok
The Federal Trade Commission has rules around truth in advertising, including in the realm of social media influencers.
If your post or video has a paid endorsement in it, the FTC says you’re required to “make it obvious when you have a relationship (‘material connection’) with the brand.”
Sources
https://www.cfpaguide.com/portalresource/Exam%20Manual%20v%202%20-%20UDAAP.pdf
https://www.ftc.gov/about-ftc/mission
https://www.outranking.io/affiliate-links-blog-add-amazon/
https://plugandlaw.com/legal-requirements-youtube-creators/
https://www.forbes.com/sites/davidschwab/2016/01/11/no-you-dont-need-to-write-ad-in-your-promoted-tweet/
