- Engagement rate
- Reach
- Impressions
- Followers growth
- Click-Through Rate (CTR)
- Cost per Click (CPC)
- Cost per Thousand Impressions (CPM)
- Best time to post
What are the possible reasons why conversion discrepancy happens between Google analytics and other advertising platforms?
- Google Ads account not linked to Analytics
- Multiple Google Ads accounts linked to the same Analytics
- Auto-tagging for your URL is disabled in Google Ads
- Google Analytics tracking code is missing or doesn’t fire
What is KPI in Google ads
A Google AdWords KPI is a measurable, transparent performance indicator used to comprehensively monitor, analyze and optimize the performance of selected strategies and measures related to Search Engine Advertising (SEA) in the Google network over time.
Which factor does Google Ads consider when determining whether
Quality Score is calculated based on the combined performance of 3 components: Expected clickthrough rate (CTR): The likelihood that your ad will be clicked when shown.
Ad relevance: How closely your ad matches the intent behind a user’s search.
What Cannot be measured in Google Analytics
Google Analytics strictly prohibits sending Personally Identifiable Information(PII) instead it allows sending a unique user id.
You are not permitted to store any personal information of any individual user like username or IP address in any custom variable but you can store a unique id for that individual user.
Where is Utm content in Google Analytics
Google Analytics UTM campaign parameters can be found in the Reports section under Acquisition>Campaigns>All campaigns.
Just log into your Google Analytics platform and scroll down to your Acquisition Section.
How do I find my Facebook Click ID
The Facebook click ID value is stored in the _fbc browser cookie under your domain.
See Managing fbc and Fbp parameters for how to get this value or generate this value from a fbclid query parameter.
The format is fb. ${subdomain_index}.
How do I use API connector in Google Sheets?
- Step 1: Open the Sidebar
- Step 2: Add a New Request
- Step 3: Select an API
- Step 4: Set Authentication
- Step 5: Select an Endpoint
- Step 6: Set Parameters
- Step 7: Set Destination Sheet
- Step 8: Choose Output Options
What is UTM Google Analytics
“UTM” stands for “Urchin tracking module.” UTM codes are added to the end of regular URL’s and are designed to tell Google Analytics (and other analytics tools) a little bit more information about each link and which marketing campaign it relates to.
What causes duplicate conversions in Google Ads
A common example of duplicate conversions is when the event snippet is placed on the purchase confirmation page of an eCommerce website.
In the case where users re-load the confirmation page, the event snippet might fire twice.
As long as the transaction id is the same, Google won’t count the second conversion.
What are KPIs in social media
What are social media KPIs? KPI stands for key performance indicators. Businesses use KPIs to determine performance over time, see if goals are being met and analyze whether changes need to be made.
Social media KPIs are the metrics used to determine if a business’s social media marketing strategy is effective.
What is UTM social media
UTMs, or Urchin Tracking Modules, are a tracking device to help you get really specific with your traffic source.
UTM tracking involves adding unique UTM codes to your URLs to easily identify exactly where your traffic is coming from.
Is buffer analyze free
You can check out Buffer Analyze with a 14-day free trial. Buffer Analyze collects metrics on all connected accounts.
Once they’re connected, you can get an overview of engagement for each channel, to see how your audience reach and interactions are progressing.
What is click through rate in marketing
Clickthrough rate (CTR) can be used to gauge how well your keywords and ads, and free listings, are performing.
CTR is the number of clicks that your ad receives divided by the number of times your ad is shown: clicks ÷ impressions = CTR.
Can you retarget UTM
A typical UTM looks something like this: URL + Source(utm_source=) & Medium(utm_medium=) & Campaign Name(utm_campaign=) You can segment audiences from sources, mediums, and campaigns and retarget them using our Site Retargeting feature.
This allows you to leverage first-party data when you run campaigns on XPO.
What is SyncWith
Using SyncWith you can automatically import all of your data into one place in Google Sheets, and easily summarize it, filter it, create pivot tables, chart it, and integrate it with other data.
You can build custom dashboards and reports, alters, query, join, sync and manipulate your data.
What is the difference between Reach and impressions
Reach is the total number of people who see your content. Impressions are the number of times your content is displayed, no matter if it was clicked or not.
Think of reach as the number of unique people who see your content. In a perfect world, every one of your followers would see every piece of content you posted.
What is UTM in SEO
UTM or Urchin Tracking Module is a simple code that can be attached to any URL to generate Google Analytics data for digital campaigns.
Specific to Google Analytics, UTM helps track the progress of the campaign on all online platforms.
What are UTM tags
UTM tags, also known as UTM code or UTM parameters are all the same thing – they refer to a group of “custom” ways to segment the traffic coming to your website, blog or promo page as a result of your digital marketing activities.
What is UTM parameters used for
UTM parameters are short text codes that you add to URLs (or links) to help you track the performance of webpage or campaign.
UTM parameters are a simple, straightforward, and reliable way to track traffic online. They’re not affected by changes to third-party cookies or the Facebook pixel.
Why do I have more clicks than sessions
Many times it happens that you have created a new landing page for a particular campaign but you have not added the Analytics tracking code (gtag. js or analytics. js).
This may result in a count of clicks but no sessions will be recorded because the Google Analytics script is absent on the landing page.
What is a UTM example
Social Media UTM Example For instance, ColourPop cosmetics has a link to their website in their Instagram bio.
From the URL you can easily tell where the web traffic came from. They even have a tag that says “bio.”
This helps them to pinpoint the exact link a visitor clicked.
Which UTM parameters are required
According to Google, the first three parameters – source, medium, and campaign – are required.
The last two parameters – term and content – are optional fields that add further context to the tracking.
When you add parameters to a URL, you should always use utm_source, utm_medium, and utm_campaign.
Why are UTM parameters so valuable
Why are UTM Parameters important? Using UTM codes provides you with information on links’ placement and purpose and makes it easier to track down elusive clicks and traffic originating from a specific campaign.
What are the five UTM parameters?
- UTM Medium: Think of this as a channel
- UTM Source: The individual site within that channel
- UTM Campaign: The specific campaign that you’re running
- UTM Content: This is an optional field
- UTM Term: Marketers rarely use this field these days
Citations
https://support.google.com/google-ads/answer/7489070?hl=en
https://www.facebook.com/business/help/155437961572700
https://www.ruleranalytics.com/blog/analytics/tracking-facebook-ads-in-google-analytics/
