The four benefits of brand equity are: Less-drastic declines in revenue when the team loses.
Ability to charge price premiums. Greater corporate interest.
What are the 5 key features of a brand?
- Brand Position
- Brand Promise
- Brand Personality
- Brand Story
- Brand Associations
What are the 4 elements of brand equity
Brand equity has four dimensions—brand loyalty, brand awareness, brand associations, and perceived quality, each providing value to a firm in numerous ways.
What are the qualities of a strong brand?
- The brand excels at delivering the benefits customers truly desire
- The brand stays relevant
- The pricing strategy is based on consumers’ perceptions of value
- The brand is properly positioned
- The brand is consistent
- The brand portfolio and hierarchy make sense
What are the 3 C’s of brand positioning
The 3 Cs of Brand Development: Customer, Company, and Competitors.
What is it called when two brands work together
Co-branding is a marketing strategy that utilizes multiple brand names on a good or service as part of a strategic alliance.
Also known as a brand partnership, co-branding (or “cobranding”) encompasses several different types of branding collaborations, typically involving the brands of at least two companies.
What are the 7 Directives of brand equity
Brand Equity is made up of seven key elements: awareness, reputation, differentiation, energy, relevance, loyalty and flexibility.
What are the 3 types of brands?
- A corporation or company brand
- A product brand
- A personal brand
What are the 7 brand elements?
- Purpose-driven
- Unique
- Knows its target market
- Stays on-brand at all times
- Authentic
- Thick-skinned
What is the 4 C’s in marketing
The 4Cs to replace the 4Ps of the marketing mix: Consumer wants and needs; Cost to satisfy; Convenience to buy and Communication (Lauterborn, 1990).
The 4Cs for marketing communications: Clarity; Credibility; Consistency and Competitiveness (Jobber and Fahy, 2009).
What are the 7 positioning strategies?
- Product characteristics or consumer benefits
- Pricing
- Use or application
- Product process
- Product class
- Cultural symbols
- Competitors (relation to)
Citations
https://imm.ac.za/5-reasons-why-brand-management-is-important/
https://quizlet.com/au/413788411/building-and-managing-brands-flash-cards/
https://www.clickworker.com/content-marketing-glossary/brand-communication/
