- Competitor Analysis
- Product Evaluation
- Market Analysis
- Customer Understanding
What are the 4 types of marketing
The four Ps of marketing—product, price, place, promotion—are often referred to as the marketing mix.
These are the key elements involved in planning and marketing a product or service, and they interact significantly with each other.
What are the internal influences on consumer buying behaviour
Internal Influences on Consumer Purchase Decisions: These are consumers’ personal thoughts, self-concepts, feelings, attitudes, lifestyles, motivation and memory (Kotler, 2002).
These internal influences can also be known as psychological influences.
What are three external data sources
Based on a review of current practices, we distinguish four relevant external data types: open data, paid data, shared data, and web data.
What are the five primary sources of information available to consumers?
- Memory of past searches, personal experiences, and low-involvement learning
- Personal sources, such as friends, family, and others
- Independent Sources, such as magazines, consumer groups, and government agencies
What are the four basic types of consumer information sources?
- Consumer Reports and Reviews
- Advertising and Media
- Government Agencies and Product Testing Organizations
What are the 4 types of information?
- Factual
- Analytical
- Subjective
- Objective
What are the 4 types of research methods
Data may be grouped into four main types based on methods for collection: observational, experimental, simulation, and derived.
What is cognitive dissonance marketing
What is cognitive dissonance in marketing? In marketing, cognitive dissonance relates to consumers’ expectations, feelings about brands and internal logic when deciding to buy something.
Marketers try to be aware of potential conflicts or expectations that might affect buying decisions.
What are the 4 types of customer buying behavior
What are the 4 types of customer buying behavior? There are four types of consumer behavior: habitual buying behavior, variety-seeking behavior, dissonance-reducing buying behavior, complex buying behavior.
What are the 5 stages of the consumer decision-making process
This is the process by which consumers evaluate making a purchasing decision. The 5 steps are problem recognition, information search, alternatives evaluation, purchase decision and post-purchase evaluation.
Citations
https://www.indeed.com/career-advice/career-development/cognitive-dissonance-marketing
https://www.techtarget.com/whatis/definition/internal-marketing
https://faculty.ist.psu.edu/jjansen/academic/asist_bulletin_paid_search/02_chiang.pdf
