- Direct Sale: This is the simplest form of distribution channel which involves the manufacturer and the consumers
- Sale through Retailer:
- Sale through Wholesaler:
- Sale through Agent:
What are the 6 main distribution channels?
- Retailers
- Wholesalers
- Distributors
- Agents
- Brokers
- The Internet
- Sales Teams
- Resellers
Is Apple a multichannel distribution system
Apple also uses multichannel distribution system which is a distribution system in which a single firm sets up two or more marketing channels to reach one or more customer segments.
What are the key elements of Tesla’s strategy?
- Focus on electric cars
- Ownership of distribution
- Low cost of ownership
- Unconventional way of doing business
What is an example of indirect distribution
Indirect distribution occurs when there are middlemen or intermediaries within the distribution channel. In the wood example, the intermediaries would be the lumber manufacturer, the furniture maker, and the retailer.
What are two types of marketing channels?
- Direct selling
- Catalog direct
- Network marketing
- Value-added resale
- Digital advertisements
- Events
- SEO marketing
- Email marketing
What are 4 types of marketing channels?
- Websites
- Digital advertising
- Events
What are the 3 kinds of marketing channels
The three marketing channels that are the most popular today are email, social media, and text marketing.
Who is Tesla’s target market
The Tesla target demographic is largely established families with kids, including younger children or teenagers, and they are mostly professionals, executives, senior managers or hold other high-income positions.
How does Apple distribute their products
Consumers can buy Apple products from third-party sellers and carrier providers. This includes stores like BestBuy, Walmart, and Target as they are easily accessible and might offer discounts.
Apple creates a good brand image through their physical stores and sells their product through third-party companies.
How does Tesla distribute its products
Direct Sales Unlike other car manufacturers who sell through franchised dealerships, Tesla sells directly to consumers.
It has created an international network of company-owned showrooms and galleries, mostly in urban centers.
What pricing method does Apple use
Apple utilizes a minimum advertised price, or MAP, retail strategy. This strategy prevents retailers from pricing their Apple products below the MAP.
By ensuring the price for Apple products never drop below a specific price, Apple can maintain their product popularity.
What are the five basic channels for consumer goods?
- (i) Manufacturer-Consumer Channel (Direct Sale):
- (ii) Manufacturer-Retailer-Ultimate Consumer:
- (iii) Manufacturer-Wholesaler-Retailer-Consumer:
- (iv) Manufacturer-Agent-Wholesaler-Retailer-Consumer:
What is indirect channel
A channel whereby goods and services are sold indirectly from producer through independent middlemen to final users.
What are the 6 C’s of channel middlemen
These goals can becharacterized as thesix Cs of channel strategy: cost, capital, control, coverage, character, and continuity.
What are types of channel?
- Direct Channel Or Zero-level Channel (Manufacturer to Customer)
- Indirect Channels (Selling Through Intermediaries)
- Dual Distribution
- Distribution Channels for Services
- The Internet as a Distribution Channel
- Market Characteristics
- Product Characteristics
- Competition Characteristics
References
https://targetjobs.co.uk/careers-advice/job-descriptions/logisticsdistribution-manager-job-description
https://www.investopedia.com/articles/active-trading/072115/what-makes-teslas-business-model-different.asp
https://www.romanpichler.com/blog/elements-definition-product-strategy/
https://www.brwilliams.com/blog/factors-that-influence-distribution-management-strategy/
https://www.ugb.ro/etc/etc2016no1/14_Gherasim_Adrian__Gherasim_Daniel.PDF
