While the primary goal of marketing is to generate revenue, marketing achieves this desired state through a unique approach as compared to other business units such as sales or customer service.
Awareness: Target audience knows your brand and solution.
How do you sell a service to a client?
- Go 80/20
- Give New Ideas to Grow THEIR Business
- Offer Complimentary Services
- Grow with Your Client
- Share New Research and Data
- Run Surveys to Uncover Opportunities
- Move to a Pay-on-Performance Structure
Which is an example of a service
A service is an “(intangible) act or use for which a consumer, firm, or government is willing to pay.”
Examples include work done by barbers, doctors, lawyers, mechanics, banks, insurance companies, and so on.
Is it easier to market goods or services
Products are tangible in nature, they can be felt and touched, which make its promotion easier.
On the other hand, services are intangible, people can only experience it, and so marketing of services is a bit difficult.
What are the 4 types of sales promotion
Types of Sales Promotion – 4 Important types: Consumer Sales Promotion, Dealer Promotion, Business promotion and Public Relations.
What are the importance of services
When customers are happy with the service they receive, they are more likely to trust and be loyal to that company.
Good customer service creates a positive experience for customers, which can result in repeat business and referrals.
Good customer service is the lifeblood of any business.
What are the 7 P and 4c in marketing
In services marketing, an extended marketing mix is used, typically comprising 7 Ps ( product, price, promotion, place, packaging, positioning and people), made up of the original 4 Ps extended by process, people and physical evidence.
Which marketing is best for small business?
- Earned Media/PR
- Content Marketing
- Partner Marketing
- Social Media
- Search Engine Optimization (SEO)
- Email Marketing
- Affiliate Programs
- Referral Marketing
What are the 4ms of marketing
The 4 M’s of Marketing The 4 M’s are: make, manage, monitor, and measure.
These principles are especially relevant for social media and influencer marketing, which are crucial for succeeding today.
How do you attract customers?
- Offer new customers discounts and promotions
- Ask for referrals
- Recontact old customers
- Network
- Update your website
- Partner with complementary businesses
- Promote your expertise
- Take advantage of online ratings and review sites
How do I create a marketing plan?
- Start with an executive summary
- State your company’s mission, vision and values
- Identify the market and competition
- Define your target customer
- Outline your marketing goals
- Present your marketing strategy
- Define your marketing budget
What are the three stages of service consumption
consumption can be divided into three main stages: prepurchase, service encounter, and post-encounter stages.
How can I improve my marketing strategy?
- Establish a cross-department workflow
- Work with your audience in mind
- Know your customers
- Align all consumer insights
- Establish your key marketing metrics
- Prioritize content development
- Stay on brand
- Focus on the ROI of your campaigns
How do you give a 5 star customer service?
- 5 good customer service examples to provide great service
- 3 ways to improve customer service
How do you offer a customer a service?
- Be friendly
- Respond promptly
- Know your product or service
- Listen to your customers
- Say thank you
- Get to know your customers
- Ask for feedback
- Use the feedback you receive
What is Matrix marketing
A Marketing Matrix is essentially a plot on a two-dimensional plane according to how well they meet customers’ key requirements.
You can do this by drawing two lines in the form of a cross.
What are the 3 types of promotion
There are three key promotional categories: Acquisition. Monetization. Activation.
How do you deliver value to customers?
- 1) Be honest and transparent
- 2) Listen to your customers
- 3) Show your customers that their satisfaction matters
- 3) Fix problems quickly
- 4) Offer options
- 5) Provide rewards and incentives
- 6) Deliver value by being responsive
- 7) Deliver personalized customer service
What matrix is used for marketing
The 4P Matrix dates back to the 1960s, and is arguably the most frequently used marketing matrix because it’s simple and it works.
The 4P matrix can help you define your marketing options, whether you’re planning to launch a new product or you’re evaluating an existing one.
How do you market a product?
- Gift Guides
- Email Marketing
- Affiliate Programs
- Land Your Business in the Press
- Go Live With Periscope
- Pinterest Buyable Pins
- Facebook Custom Audiences
- Facebook Shop Section
What is Service quality
What is service quality? Service quality is a measure of how an organization delivers its services compared to the expectations of its customers.
Customers purchase services as a response to specific needs.
What is an effective customer service
Excellent customer service means going beyond meeting your customer’s basic needs. It involves much more than providing support in a timely and pleasant manner.
More importantly, it means doing everything possible so your customers are not merely satisfied.
They’re actually happy with your products and services.
Which P is the most important in marketing
Price: The Most Important P in the Marketing Mix.
How do I sell my professional services online?
- Aware of Your Customers What You Can Do For Them
- What’s Special In You
- Your Time Constraints
- Your Work Flexibility
- Enhance Your Professional Network
- Maintain Your Online Reputation
- Let Customers Get Easily What They Want
What are 3 examples of products
Physical products include durable goods (such as cars, furniture, and computers) and nondurable goods (such as food and beverages).
Virtual products are offerings of services or experiences (such as education, software, and other digital products).
What are the 4 selling strategies
There are essentially four selling strategies: script-based selling, needs-satisfaction selling, consultative selling, and strategic partnering.
How do you identify customer needs?
- Conduct focus groups
- Use social listening
- Do keyword research
- Searching based on needs
- The buyer’s journey
What is a loss leader in marketing
Loss leader pricing is a marketing strategy that prices products lower than the cost to produce them in order to attract new customers or to sell additional products to customers.
Companies typically use loss leader pricing when they are entering new markets or attempting to increase market share.
What is service pyramid
The pyramid model is clear and suggests that the service process is a linear one, but reality has become more unruly and increasingly complex in recent years.
Different target groups have varied service preferences across products and services, and a whole range of help requests.
What is 3 C’s in marketing
THE THREE Cs – STRATEGIC MARKETING It consists of the company, the customer, and the competition, which are the three critical components to creating a successful strategy.
References
https://www.aha.io/roadmapping/guide/product-management/what-is-a-product
https://contensis.uwaterloo.ca/sites/courses-archive/1191/ECON-344-ARBUS-302/lecture-content/module-2/week-8-1.aspx
https://www.learningtogive.org/resources/four-types-service-action
