IMC has four primary objectives: creating brand awareness, generating product interest, increasing the desire for products and prompting action in the form of a sale.
What is a 360 communication plan
The term 360-degree communication stands for integrated measures in which specially prepared content is played at all touchpoints.
The campaign spans the entire customer journey. Often enough, the same content is placed on as many channels as possible.
How does Coca cola use IMC
The integrated components used by Coca Cola employed a mass media methodology which included television advertising, print media and banner ads.
The approach utilized a marketing mix of advertising, direct marketing, as well as Web based interactive and social media marketing and sales promotion.
How is IMC done
Answer: Integrated marketing communication (IMC) can be defined as the process used to unify marketing communication elements, such as public relations, social media, audience analytics, business development principles, and advertising, into a brand identity that remains consistent across distinct media channels.
What is the key to developing successful IMC programs
Before a business can even begin putting together an IMC plan, it needs a clearly defined marketing communications strategy.
CMA utilizes a proprietary discovery process, Marketecture™, to engage in a strategic analysis, which helps its clients understand how their business can be best positioned in the marketplace.
What are the four 4 steps in measuring the communications process?
- Step 1: Have a specific goal
- Step 2: Know who you want to reach and how to reach them
- Step 3: Choose a message that resonates with your target audience
- Step 4: Measure the results
What are the 6 steps in IMC?
- Step 1: Know your target audience
- Step 2: Develop a situation analysis
- Step 3: Determining marketing communication objectives
- Step 4: Determining your budget
- Step 5: Strategies and tactics
- Step 6: Evaluation and measurement
What are the IMC tools?
- Advertising
- Personal selling
- Direct Marketing
- Mobile Marketing
- Social Media Marketing
- Public Relations
- Sales Promotion
- Sponsorships
What are the types of IMC
There are four basic types of integrated marketing communication: external, internal, horizontal and vertical.
By taking these different elements together to form a marketing strategy, your business will be able to achieve whatever goals you’ve set for it in an efficient manner.
Which brands use IMC?
- Coca-Cola
- Nike
- Ford
- Apple
What are the 6 Cs of the IMC program
In assessing the collective impact of an IMC program, the overriding goal is to create the most effective and efficient communication program possible.
Towards that goal, six relevant criteria can be identified: 1) Coverage; 2) Contribution; 3) Commonality; 4) Complementarity; 5) Robustness, and 6) Cost.
Does Apple use IMC
Apple IMC. Apple Inc. uses different communication channels to popularise its iPhones. The objective of using an integrated marketing communication is to reach many customers and boost the sales volume.
How does redbull use IMC
The company has been doing Integrated Marketing Communication very successfully. Red Bull’s slogan is “it gives you wings.”
Red Bull’s international marketing campaign targets young men mostly with extreme sports. When you see this commercial, you may know how many kinds of extreme sports that the company sponsors to.
Sources
https://www.mstoner.com/blog/marketing-communications/the-five-steps-of-imc/
https://www.coursera.org/articles/4-ps-of-marketing
https://www.termscompared.com/marketing-vs-integrated-marketing-communication-imc/
