Promotion strategy of Big bazaar Its line promotion includes great discount offers, availability of Future cards with discounts on them as well as money-back guarantees and the benefits of exchange offers.
It is also long known for its catchy phrases with memorable punchlines such as ‘Saal Ke Sabse Saste Char Din’ etc.
What is the strategy of Big Bazaar
Competitive pricing strategy: This strategy means that Big Bazaar wants to provide customers with high value for their money in comparison to other retail chains.
It uses an everyday low-value pricing strategy which means customers can always get affordable products without waiting for only year-end sale offers.
Why is Big Bazaar successful
Big Bazaar works on a low cost model. It considers its discounted price as its USP.
There is an average discount of 6-8% on all items in respect to their MRP.
Prices of products are low because it is able to secure stock directly from the manufacturer.
What type of business is Big Bazaar
The Big Bazaar is well known for having significant promises and fashion sectors in Indian retail.
It is also the parent chain of e-zone, food bazaar and fashion at Big Bazaar.
It is one of the largest and oldest hypermarkets chains of India. Now it has more than 250 stores over 120 cities across India.
Is Big Bazaar profitable
The Indian consumer market, particularly the retail sector of our nation, continues to lures significant FDI from business giants from all across the globe.
The prevailing scenario makes the Big Bazaar franchise a profitable business model for startups and aspiring entrepreneurs.
Which of the following is the most suitable target audience for Big Bazaar
Big Bazaar target higher & upper middle class customers. 2.
What are the features of Big Bazaar
With its motto of “Making India Beautiful”, Big Bazaar ensures that all the products are of good quality and offered at the lowest prices.
Promising ‘more for less’, Big Bazaar, offers 1.6-lakh mass-market product ranges that are sought by a majority of Indian consumers.
It also offers a host of value-added services.
Which of the following generic strategy is followed by Big Bazaar
Generic Strategy Implemented by Big Bazaar was the low-cost strategy.
Who are the competitors of Big Bazaar
The top competitors of Big Bazaar are DMart, Bigbasket, Grofers and Reliance Fresh. DMart is the top competitor of Big Bazaar.
The company is headquartered in Mumbai, Maharashtra, India, and was founded in 2000.
How does Big Bazaar make money
It has created a uniform chain of retail stores. The investments made by Big Bazaar are huge.
That is why they buy goods in bulk and store them in their warehouses.
This enables them to give great discounts and attract millions of customers daily.
What is the nature of products offered for sale in Big Bazaar
Answer. Explanation: Big Bazaar offers a wide range of products which range from apparels, food, farm products, furniture,child care, toys, etc of various brands like Levis, Allen Solly, Pepsi, Coca- Cola, HUL, ITC, P&G, LG, Samsung, Nokia, HP etc.
What are the challenges faced by Big Bazaar
♣ Facing problems due to political environment Opportunities: ♣ Huge untapped market Threats: ♣ Competition from organized retail players which are in market and emerging like Reliance, shopper’s stop, Wal-Mart ♣ Competition from local retailers and unorganised retail market of India POSITIONING STRATEGY High Service
How did Big Bazaar fail
Reason for Big Bazaar Failure. Uncontrolled expnasion of the formats, heavy investment on the formats like Easy day, heritage etc. Marketing cost was high, do you remmber IPL, Femina Miss India, all such activity cost a lot.
Big Bazaar, Easy Day, FBB all formats were spending to much in customer loyalty program.
What is the current status of Big Bazaar
Reliance is rebranding the Future stores after the company failed to make payments to Reliance, sources told Reuters.
While Future has more than 1,700 outlets, Reliance will rebrand 200 of the retail company’s Big Bazaar stores.
The remaining stores will continue to be run by Future Retail.
Who is founder of Big Bazaar
2019 India’s Richest Net Worth Retailing pioneer Kishore Biyani is the founder and group CEO of the $4.6 billion (revenue) retail giant Future Group.
The group includes hypermarket chain Big Bazaar, food retailer Food Hall and convenience store chain EasyDay.
What is the tagline for Big Bazaar
“Big Bazaar will now present itself with a new tag line, ‘Naye India Ka Bazaar’ replacing the earlier one, ‘Isse Sasta Aur Accha Kahin Nahin’,” Future Group said in a statement today.
Who is Big Bazaar target audience
Target Audience: In India, Big Bazaar has more than 300 stores across 130 cities.
Its core audience consists of females over the age of 25. For its Smart Search campaign, however, Big Bazaar wanted to target young Indian consumers, who relate more to the digital medium, offers, m-coupons, redemption, etc.
What is the new name of Big Bazaar
Smart Bazaar is the new name of the grocery stores of Big Bazaar stores.
All the stores are in process of renovation & will be operational sooner. Few of the new stores are already started the retail services.
What are the different departments in Big Bazaar
Today, departments often include the following: clothing, furniture, home appliances, toys, cosmetics, houseware, gardening, toiletries, sporting goods, do it yourself, paint, and hardware.
What will be the future of Big Bazaar
On Saturday, Reliance Industries Ltd said that it cannot go forward with the a Rs 24,713-crore deal with Kishore Biyani-led Future Group to acquire its retail, wholesale, logistics and warehousing assets which it signed 21 months before after signing an agreement.
Is Big Bazaar a retail store
Big Bazaar is an Indian retail chain of hypermarkets, discount department stores, and grocery stores.
The retail chain was founded by Kishore Biyani under his parent organisation Future Group.,[3] which is known for having a significant prominence in Indian retail and fashion sectors.
How many stores does Big Bazaar have in India
Hypermarket & Supermarket includes Big Bazaar, Food Bazaar. The hypermarket and supermarket business is led by Big Bazaar, Big Bazaar GEN NXT, HyperCity, Foodhall, fbb, Food Bazaar, Easyday Club and Heritage Fresh.
The company operates more than 1,500 stores in over 400 cities and towns across the country.
How are goods displayed in Big Bazaar
Display Standards followed by Big Bazaar Clean and clutter free area. Proper signage that communicate the selling price to customers.
While doing replenishment team ensure that the shelves should not be over filled. They keep on sorting fresh, mainly F and V, i.e Fruits and Vegetables.
Who is the CEO of Big Bazaar
Kishore Biyani Over the past two decades he has created and leads some of India’s most popular retail chains like Big Bazaar, Central, Brand Factory, Foodhall, fbb, among others.
Over time, various retail chains like Nilgiris, Aadhaar, Easyday, Heritage, HyperCity and others have also become part of Future Group.
Why did Big Bazaar changed to smart bazaar
As per the latest news, Reliance has a plan to start the new Retail format.
They have decided to change the name of Big Bazaar to Smart Bazaar. The Reliance Smart Bazaar will have the same format as that of Big Bazaar.
Approx one hundered store of Big Bazaar will be converted to Smart Bazaar.
Why did Big Bazaar fail in India
Big Bazaar was in debt and could not afford to pay off loans to lenders well in time.
The condition was not good sincein 2017. In 2019 most of the store were closed due to Pandemic and sale was dropped, which further worsen the condition of the Big Bazaar in totality the condition of Future group.
Why is Big Bazaar closing
Due to the financial crunch and lack of funding the owner of the company could not run the store anymore, thus stores are getting closed.
What is USP of Big Bazaar
The major USP of the ‘Big Bazaar,’ store was low pricing. These stores offered the best price proposition to customers.
As part of this, the stores focused less on branded items and more on unbranded products with the same quality as branded ones, at a much cheaper rate.
What is the kind of pricing used by Shoppers Stop and Big Bazaar
Differentiated Pricing: Differentiated pricing i.e. difference in rate based on peak and non-peak hours or days of shopping is also a pricing technique used in Indian retail, which is aggressively used by Big Bazaar.
Why is Big Bazaar closed Quora
What are the reasons behind the failure of Big Bazaar? Expanding business on debt but does not generate enough turnover and profit leading to inability to pay back debts and stiff competition in the business from likes of Amazone and flipcart in online business all together led to Kishore Biyani failing his business.
Why did Reliance sell Big Bazaar
After most of the Future Retail-owned Big Bazaar outlets were taken over by Reliance Retail after it failed to honour its payment obligations, customers are facing a dilemma about the validity of the vouchers they hold.
Citations
https://futureretail.in/about-us/leadership-team-retail.html
https://www.forbes.com/profile/kishore-biyani/
https://trak.in/tags/business/2022/02/28/big-bazaar-shuts-down-across-india-reliance-will-rebrand-200-big-bazaar-outlets-run-operations/
