- International marketing director
- Financial controller
- Multinational manager
- Business development director
- International trade and customs manager
- International foreign policy advisor
- Marketing manager
- Human resources manager
What is licensing in international business
Licensing gives a licensee certain rights or resources to manufacture and/or market a certain product in a host country.
Licensing. Licensing is a business arrangement in which one company gives another company permission to manufacture its product for a specified payment.
What are the main problems of international business?
- Language Barriers
- Cultural Differences
- Managing Global Teams
- Currency Exchange and Inflation Rates
- Nuances of Foreign politics, Policy, and Relations
What are the benefits of international business?
- GAIN AN INTERNATIONAL PERSPECTIVE TO BE SUCCESSFUL
- WORK ACROSS INTERNATIONAL BOUNDARIES AND CULTURE
- LEARN HIGHLY SOUGHT-AFTER TRANSFERABLE SKILLS
- ADVANCED BUSINESS KNOWLEDGE
- ENGLISH LANGUAGE
- GRADUATE OPPORTUNITIES
- POST-STUDY WORK VISA OPPORTUNITIES
- HIGH-QUALITY EDUCATION
Which is the form of international market
Types of international marketing include export, licensing, franchising, joint venture, and foreign direct investment.
Global marketing aims to satisfy the needs of global customers.
What is the main mode of entry into international market
The five main modes of entry into foreign markets are joint venture, licensing agreement, exporting directly, online sales and purchasing foreign assets.
What is an example of the competitive driver of international business activity
What is an example of the competitive driver of international business activity? The automobile manufacturer decided it had to enter the European market because if it didn’t, then all of the other car companies that were already there would get the business.
What are the drivers of international business?
- Limited Home Market:
- Excess of Production:
- Global Marketplace:
- Emerging Markets:
- Growth in Market Share:
- Higher Rate of Profits:
- Political Stability:
- Technology and Communication:
What do you mean by international market
An international market is any geographical region where a company conducts business that is outside the territorial boundaries of a company’s home country, while a domestic market is within the boundaries of its home country.
What is international marketing strategy
International marketing can be defined as the tactics and methods used to market products and services in multiple countries.
This could be in the form of import/export, franchising, licensing, and online sales.
What are the reasons for entering into international business?
- large market size
- stability through diversification
- profit potential
- unsolicited orders
- proximity of market
- excess capacity
- offer by foreign distributor
- increasing growth rate
What are the six modes companies use to enter foreign markets quizlet?
- Exporting
- Turnkey projects
- Licensing
- Franchising
- Joint ventures
- Wholly owned subsidiaries
What is international market example
International Marketing Examples: Nokia – Dust resistant phone, anti slip grip and in-built flash light for India rural consumer.
Hindustan Unilever – Introduced shampoo sachets priced at Re 1 for price sensitive Indian consumer.
MTV – Localised programming help to gain wider audience.
What are the approaches to international marketing
We provide services to those businesses who want to expand worldwide. There are four main ways to break into the international market or enter at least one foreign market.
These are the direct, indirect, hybrid and business acquisition approaches.
What are the types of international trade?
- Export Trade
- Import Trade
- Entrepot Trade
What are the six different modes to enter a foreign market?
- Exporting
- Licensing
- Franchising
- Joint venture
- Foreign direct investment
- Wholly owned subsidiary
- Piggybacking
What are the benefits of international business to nations?
- Increased revenues
- Decreased competition
- Longer product lifespan
- Easier cash-flow management
- Better risk management
- Benefiting from currency exchange
- Access to export financing
- Disposal of surplus goods
What is the difference between international trade and globalization
Comparison Chart Internationalization represents a process of developing products and services, to bring about expansion into the foreign market.
Globalization refers to the mutual dependence of the countries across the world, facilitated by free trade and remove of trade barriers.
Taste, Preferences, Traditions, etc.
What are the 7 elements of international marketing?
- Research
- Infrastructure
- Product localization
- Marketing localization
- Communications
- Inbound marketing
- Outbound marketing
What are the different modes of doing business?
- Business-to-Business (B2B) – When the selling and buying of goods and services are between businesses
- Business-to-Consumer (B2C) – Here, the goods are commercially traded by the business to customer
- Consumer-to-Consumer (C2C) – The commercial business is done between customer to customer
What are the 4 factors affecting international marketing
These factors include cultural and social influences, legal issues, demographics, and political conditions, as well as changes in the natural environment and technology.
What are the various modes of entering a business
Once a company decides on a particular country, it must determine the best mode of entry.
Its broad choices are indirect exporting, direct exporting, licensing, joint ventures, direct investment and using a global web strategy.
What is international market write its five characteristics
International marketing is highly sensitive and flexible. The demand for a product in a market is highly influenced by political and economic factors.
These factors can create as well as decrease the demand for a product.
What are the best business strategies to be successfully entry mode in foreign market?
- Exporting
- Piggybacking
- Countertrade
- Licensing
- Joint ventures
- Company ownership
- Franchising
- Outsourcing
What are five common international entry modes
The five most common modes of international-market entry are exporting, licensing, partnering, acquisition, and greenfield venturing.
Each of these entry vehicles has its own particular set of advantages and disadvantages.
What are the factors influencing international marketing?
- Size & growth of the market (e.g
- Economic growth & levels of disposable income
- Ease of doing business / political environment
- Exchange rates
- Domestic competition
- Infrastructure
What are the methods businesses can use for entering foreign markets quizlet?
- exporting
- turnkey projects
- licensing
- franchising
- joint ventures
- wholly owned subsidiaries
What are the three approaches to entering an international market?
- By exporting the goods or services,
- By making a direct investment in the foreign country,
- By partnering with local companies, or
- Reverse Internationalization
Which of the following is not a mode of entry into foreign market
Importing is not a market entry mode, because importing is not selling any product.
Importing is related with marketing and purchasing. Many countries are related with each other by import export through business.
But they are not importing, because they are not selling their product.
What is foreign market
Foreign markets are any markets outside of a company’s own country. Selling in foreign markets involves dealing with different languages, cultures, laws, rules, regulations and requirements.
Companies looking to enter a new market need to carefully research the potential opportunity and create a market entry strategy.
References
https://www.researchgate.net/publication/331870300_Modes_of_Entering_International_Business
https://www.studysmarter.us/explanations/business-studies/business-development/market-entry/
https://www.workspace.co.uk/content-hub/business-insight/how-to-enter-a-foreign-market
https://quizlet.com/de/272991810/entering-foreign-markets-flash-cards/
