For video assets, make sure to upload a variety of formats, including: landscape 16:9 1920×1080, portrait 9:16 1080×1920, and square 1:1 1080×1080.
Definitely include portrait orientation videos, as they tend to perform better.
Is CPM better than CPC
Generally, CPC offers a greater return on investment than CPM. Because you only pay for clicks, you’re only spending money on consumers you know are at least mildly interested in your product.
You can therefore expect a significant amount of the clicks you pay for to convert to sales.
What are assets examples
Cash and cash equivalents, certificates of deposit, checking, and savings accounts, money market accounts, physical cash, Treasury bills.
Property or land and any structure that is permanently attached to it. Personal property—boats, collectibles, household furnishings, jewelry, vehicles.
How do you SEM?
- Conduct keyword research and select a set of keywords related to their website or product
- Select a geographic location for the ad to be displayed within
- Create a text-based ad to display in the search results
- Bid on a price they are willing to pay for each click on their ad
What is Uac channel
Google app campaigns (formerly known as Universal app campaigns or UAC) are a paid advertising channel that helps app marketers push their mobile apps to a specific target audience.
App campaigns are a part of the Google ads campaigns, which means that they rely on Google’s vast platform for serving the ads.
Should CPM be high or low
CPM stands for cost per thousand impressions, and as you track this important metric, you want it to be as low as it can go in order to ensure good ROI.
What factors affect CPM?
- Supply and demand
- Seasonality
- Choice of advertising platform
- Audiences size
- Campaign target
- Geography
- Creative efforts and Ad format
What is the difference between SEO and SEM
SEO is sometimes used as an umbrella term that includes SEM, but because SEM refers strictly to paid advertising, they are actually separate.
SEM is about getting traffic via paid ads, and SEO is more about acquiring, monitoring and analyzing organic (unpaid) traffic patterns.
What is the difference between CTR and CPC
CPC vs CTR: What’s the Difference? While CPC is an online advertising metric that determines how much an advertiser pays per user click, CTR (click-through-rate) defines how many users see an ad and click on it.
What is Callout extension
Callout extensions are words or phrases that appear below your ads description text. They allow ads to include additional information about your business or its products and services.
What is a normal CPM
When your business places an ad online, your success is measured based on CPM, which is the cost per 1,000 website impressions.
A typical CPM ranges from $2.80 with Google to more than $34 for a local TV spot in Los Angeles.
Sources
https://blog.hootsuite.com/how-does-facebook-boost-posts-work/
https://support.google.com/google-ads/answer/6324971?hl=en
https://digitalmarketinginstitute.com/blog/6-successful-tips-to-promote-your-video-content
https://school4seo.com/google-ads-apps-certification/what-are-two-compelling-reasons-to-include-an-app-as-part-of-a-marketing-strategy-choose-two/
