The sources of brand equity typically are either financial, brand extensions or consumer-based perceptions.
Identifying and measuring brand equity allows for better income and cash flows or converting the brand equity into goodwill.
What are the types of repositioning?
- Same product and target market, change in the image of the product:
- Product repositioning:
- Intangible repositioning:
- Tangible repositioning:
What are the three main categories of branding?
- A corporation or company brand
- A product brand
- A personal brand
What is Nike’s branding strategy
However, there is one main ingredient in Nike’s messaging: to “bring inspiration and innovation to every athlete.”
Nike encourages anyone with a body, able or disabled, to maintain sports and an active lifestyle.
The brand slogan says, “if you have a body, you’re an athlete.”
How do you revive a dead company?
- Re-Innovate: Product
- Re-Brand: Marketing
- Re-Finance: Money
- Re-Work: Execution
- CONCLUDED
What is umbrella branding strategy
Umbrella branding (also known as family branding) is a marketing practice involving the use of a single brand name for the sale of two or more related products.
Umbrella branding is mainly used by companies with a positive brand equity (value of a brand in a certain marketplace).
How can a company build brand equity
Organizations establish brand equity by creating positive experiences that entice consumers to continue purchasing from them over competitors who make similar products.
What is the brand strategy of Coca Cola
Brand over product “One of the most successful ways in which Coca-Cola has marketed itself is that it puts the focus on the brand rather than its product.
Coke is described as something that brings family and friends together, encourages sharing and brings happiness, rather than just a soda.”
What is the repositioning strategies
Your brand positioning strategy (or repositioning strategy) defines who you’re for, why you’re different, who and what you’re different to and the benefit of that difference.
What is Apple’s branding strategy
Apple has a branding strategy that focuses on the emotions. The Apple brand personality is about lifestyle; imagination; liberty regained; innovation; passion; hopes, dreams and aspirations; and power-to-the-people through technology.
How do you collaborate with other brands?
- Cross-promote brands on social media
- Use your interactive display to collaborate
- Collaborate with influencers
- Guest Posting
- Start a podcast
- Create an interview series
- Go to networking events
- Make sure that remote workers know exactly how to collaborate
What is fortifying vs leveraging
Fortifying vs. Leveraging – Fortifying refers to enhancing brand equity in terms of awareness and perception, whereas Leveraging refers to making money from a brand.
Failure to fortify a brand might result in brand decay and there would be no leveraging from the brand any more.
How can we improve products and services?
- Analyze customer data
- New products & services
- Find new markets
- Expand distribution channels
- Target existing customers
How do you revive a failed business?
- Change your mindset
- Perform a SWOT analysis
- Understand your target market and ideal client
- Set SMART objectives and create a plan
- Reduce costs and prioritize what you pay
- Manage your cash flow
- Talk to creditors, don’t ignore them
- Organize your business
How do you collaborate with a big brand?
- Build your portfolio
- Do your research
- Show off! Okay, not in a bragging way, but let them know how you stand apart from the others!
- Go! Push that send button!
How do you repair reputational damage?
- Assess The Situation
- Ask For Feedback
- Start Damage Control ASAP
- Clear Up Any Misunderstandings
- Own Up & Make Amends
- Spread Positivity
- Let Your Actions Speak
- Reinvent Yourself
What are the six characteristics of partnership?
- Trust
- Common values
- Chemistry
- Defined expectations
- Mutual respect
- Synergy
- Great two-way communications
How do you recover from bad publicity?
- Talk About It Internally
- Apologize, Acknowledge And Listen
- Start A Candid Conversation With Customers
- Be Accountable, Honest And Authentic
- Find The Lesson In The Situation
- Keep A Level Head
- Offer A Public Plan To Fix The Situation
- Amplify What You’re Doing Right
Sources
https://concured.com/blog/master-the-three-types-of-branding/
https://soak.co/eager-to-pull-off-the-master-brand-strategy-heres-what-you-need-to-know/
https://www.adroll.com/blog/7-strategies-to-relaunch-your-business-post-coronavirus
https://keap.com/resources/how-to-save-struggling-small-business
https://www.forbes.com/sites/forbesagencycouncil/2017/12/15/nine-steps-to-strengthen-your-brand-building-efforts/
