Byju’s Strategy During COVID-19 Lockdown Byju’s marketing strategy gained a lot of popularity during the lockdown.
As the schools shut down, the app made its content free for all students.
It also introduced live classes on their app. Analysts say that the app enrolled 13 million consumers between March and April.
What is the current situation of BYJU’s
‘Byjus’ – 27 News Result(s) The Bengaluru-based company reported a 13-fold widening in losses in the year through March 2021, with net losses widening to Rs.
45.7 billion.
What has been the approach of BYJU’s acquisition strategy
“Its acquisition strategy seems to be around remaining competitive, foraying into complementary segments, create better learning products and business expansion.
Byju’s has been looking for expansion in India as well as international markets.”
What are the challenges faced by Byjus
In the past three months, BYJU’S is believed to have laid off 2,000-2,500 employees across group companies; however, the official figure is less than 500.
The company also appears to be struggling to meet funding requirements.
Why is BYJU’s so successful
What made Byju’s so successful was that he focussed more on teaching students how to learn rather than just making them solve hundreds of questions.
Soon, Byju’s had to shift to auditoriums and eventually to large indoor stadiums, where he would tutor close to 25,000 students together.
What is the pricing strategy of BYJU’s
BYJUs follows a freemium business model, so most of the revenue is incurred from the subscription amount which is paid by the students for learning.
BYJU also earns from product purchase from its website, offline career counseling, offline coaching, and revenues from API.
How is Byjus different
What makes BYJU’S different? The company specializes in providing a personalized learning experience for each of its users based on their size and style of learning.
The app blends videos, interactives, and teachers for bringing concepts to life.
How did BYJU become successful
BYJU Learning Mobile App became popular that his number of students started increasing. His Learning App had more than 3.50 laces annual subscriptions that use the learning app for an average of 40 minutes a day and more than 6 million downloads.
What technology does BYJU’s use
Byju’s, for example, employs AI to provide personalized and adaptive learning.
What is the full form of BYJU
BYJU’S – The Learning App is the common brand name for Think and Learn Private Ltd., an Indian educational technology (edtech) and online tutoring firm founded in 2011 by Byju raveendran at Bangalore.
Is Byjus doing well
Byju’s, an Indian edtech, is by most measures a runaway success. The company, which provides interactive educational programming for children, swiftly rose from scrappy beginnings in 2011 to unicorn status in 2018, and is now the most valuable privately-held startup in the South Asian country.
What makes Byjus different from its competitors
BYJU”s courses are multilingual, i.e., Hindi, Malayalam, Kannada, Telugu, etc. This gives them a greater reach and makes their offerings more inclusive.
Why BYJU’s is best
Byju’s learning app, launched in August 2015 has been a gamechanger, and is now contributing 90% to its earnings.
The app offers original content, watch-and-learn videos, animations and interactive simulations that help students grasp things easily and in a fun way.
“No rote learning,” says Raveendran.
What are the unique features of BYJU’s?
- 24/7 video lessons on the app
- Personalised learning journeys
- Unlimited practice and revision
- Individual knowledge graph
How do Byjus get leads
While Byju’s has a strong sales team of about 1,000 employees, most of them in telesales, it is looking to aggressively scale up its feet-on-street model and plans to set up 30 offices across India by the end of the year.
“Once we get leads through Facebook, Google or ad networks, we take (customers) to the sales page.
What is the target market of Byjus
Being an edu-tech company, BYJU’s target audience consists of every student/learner from grade one to students trying to crack entrance exams such as JEE, CAT, IAS or any other.
What is future of BYJU’s
Indian online educational services company Byju’s is focused on global expansion and has aggressive plans for the US market.
It first expanded internationally by launching a live online one-on-one learning platform, Byju’s Future School, in May 2021.
What is BYJU full form
BYJU’S. BYJU’S – The Learning App is the common brand name for Think and Learn Private Ltd., an Indian educational technology (edtech) and online tutoring firm founded in 2011 by Byju Raveendran at Bangalore.
What is benefit of BYJU’s
BYJU’S provides an online learning app through which students can re-watch recorded classes, practise exercises, re-read the comments of peer discussion for better understanding and take the time they need to master all the concepts.
What is Byjus tagline
Raveendran is the founder of Byju’s Classes, the Education Technology firm whose tagline is “Fall in love with learning”.
Why is Byjus so popular
BYJU’s – the Learning app was launched in the year 2015 and has been a huge success.
It is used by more than 15 million students all over the world and has 9,00,000 paid subscribers.
The app helps the students to learn on their own rather than rely on spoon-feeding.
Why BYJUs is best for job
Byju’s is one of the leading company in educational field, it both involves in marketing and sales by promoting education to the students..
I have chosen this company because i want to start my carrer in a field where i can show my skills and grab the opportunity and get the chance to learn more
How much does BYJU own in Byjus
He has put approximately 2% shares in Byju’s as collateral to take the loan, two sources said.
What makes BYJU’s unique
BYJU’s parent company is ‘Think and Learn Pvt Ltd’. The main aim of BYJU’s is to provide coaching through online video lectures for students of class 1 to class 12 and also for people who prepare for competitive exams like IIT – JEE, NEET, CAT, GRE, and GMAT.
WHO is promoting BYJUs
Roped in One of the Biggest Bollywood Superstar To promote the release of their official app, Byju’s teamed up with Shahrukh Khan for a television commercial in 2017.
Is Byjus global
New Delhi: Edtech leader BYJU’s is in for a big change with its Founder and CEO Byju Raveendran set to focus his energies on global operations, especially in the US, as the Indian online edtech market shrinks considerably with schools, colleges and tuition centres reopening.
Which CRM does BYJU use
To ensure an uninterrupted learning experience for students, Byju’s partnered with Salesforce to leverage their CRM platform.
The Unicorn startup utilized Salesforce CRM to make sure they had complete and real-time visibility into the students’ learning journey at a large scale, while not compromising on quality.
How many countries use BYJU’s
The service will initially be launched in the USA, UK, Australia, Brazil, Indonesia and Mexico starting May.
It will eventually be introduced in more markets, the company said in a statement on Thursday.
Byju’s Future School will offer coding and math during launch.
How does BYJU create content
Media: How they “Moviefy” the content! Production: BYJU’S has multiple studios where they shoot their videos.
These are typically green screen studios. In fact, they have created the biggest green screen studio in Bangalore recently.
Apart from that there are also shoots where an entire set is designed for it.
Who is owner of BYJU’s
Byju Raveendran cofounded online edtech company Byju’s in 2011 with his wife Divya Gokulnath.
Raveendran has a significant stake in Byju’s, together with wife Divya Gokulnath and brother Riju Raveendran.
Why is BYJU’s valued so high
Based on the latest revenue figures, Byju’s is valuing itself at $22.6 billion, almost $6 billion more than its October valuation.
The higher revenue and valuation are the result of a string of acquisitions that helped the edtech company nearly double its revenues in a year.
Sources
https://marqueex.com/byjus-marketing-strategy-how-it-educates-millions/
https://www.volumetree.com/edtech-business-models/
https://www.forbes.com/sites/allbusiness/2020/02/28/attract-new-customers-small-business-tips/
https://www.moneycontrol.com/news/trends/sports-trends/neeraj-chopra-signs-on-as-brand-ambassador-with-disney-byjus-early-learn-app-7804631.html
