- Traditional and online earned media
- Advertising
- Online marketing including email marketing
- Content marketing and social media marketing
- Thought leadership
- Industry/Brand specific strategies
What are the three parts of any IMC strategy
There are three elements in any integrated marketing communication strategy: the consumer being targeted, the channels through which the message is communicated, and evaluation of the results of the communication.
What are the main objectives of IMC
IMC has four primary objectives: creating brand awareness, generating product interest, increasing the desire for products and prompting action in the form of a sale.
What are some advantages to implementing an Imc approach?
- Improved Efficiency
- Accessibility to Larger Audiences
- Cost-effective
- Builds Trust
What are the challenges of IMC?
- Challenge #1 (2) – Management Support and Resources
- Challenge #2 (5) – Cross-media Creativity
- Challenge #3 (3) – Unifying technology
- Challenge #4 (1) – Strategy
- Challenge #5 (4) – Unifying/Sharing Customer Data
- Challenge#6 (7) – International Issues
How is IMC implemented
Continually, IMC can also be implemented by tactically harmonizing and integrating different types of advertisement message appeals/strategy (such as; brand advertisement message strategy, direct response advertisement message strategy; and so on) in the development of brand equity; brand awareness and brand image.
What is the key to developing successful IMC programs
Before a business can even begin putting together an IMC plan, it needs a clearly defined marketing communications strategy.
CMA utilizes a proprietary discovery process, Marketecture™, to engage in a strategic analysis, which helps its clients understand how their business can be best positioned in the marketplace.
What is an example of an organization that uses the IMC approach
IMC provides the ability to achieve a consistent corporate branding that delivers significant bottom line results.
B2C companies such as Coca-Cola, Red Bull, Starbucks, Apple, American Express, Stonyfield Farm/Danone and newcomer GoPro are great examples of companies that are doing IMC right.
What is the role of IMC
The primary role of IMC is to systematically evaluate the communication needs and wants of the buyer and, based on that information, design a communication strategy that will (a) provide answers to primary questions of the target audience, (b) facilitate the custom ability to make correct decisions, and (c) increase
What is an IMC plan in marketing
The American Marketing Association defines IMC as “a planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time.”
What are the 7 steps required when developing an IMC plan?
- 7 Steps To Create An Integrated Marketing Communication Plan
- Understand And Know Your Target Audience
- Set Up A Budget Plan
- Identify Your Unique Selling Proposition
- Define Your Marketing Communication Methods
- Maintain A Consistent Brand Element
- List Down Key Success Metrics
- Execute, Test, Reiterate
What are the tools of IMC?
- Advertising
- Personal selling
- Direct Marketing
- Mobile Marketing
- Social Media Marketing
- Public Relations
- Sales Promotion
- Sponsorships
How do you measure the effectiveness of IMC?
- response rates,
- number of inquiries,
- number of qualified leads from respondents
- customer acquisition costs (total # of new customers/marketing costs),
- increase in average sales price
What makes a good IMC campaign
An effective IMC will outline a core message, highlight your competitive advantage, address the appropriate target market, and tailor the message to fit supportive media channels.
Essentially, the message remains consistent, but the method of delivery will vary across platforms.
What are the different types of IMC
There are four basic types of integrated marketing communication: external, internal, horizontal and vertical.
By taking these different elements together to form a marketing strategy, your business will be able to achieve whatever goals you’ve set for it in an efficient manner.
What does IMC stand for in marketing
In today’s marketing environment, promotion involves integrated marketing communication (IMC). In a nutshell, IMC involves bringing together a variety of different communication tools to deliver a common message and make a desired impact on customers’ perceptions and behavior.
What is the first step of IMC process
The first stage of the IMC planning process is to conduct a situational/ contextual analysis.
This can involve a SWOT analysis and an external and internal environmental analysis.
How do you create an IMC campaign?
- Establish your overarching campaign goal
- Choose your marketing channels and set goals for each one
- Define your buyer personas by channel
- Identify your channel managers
- Create adaptable marketing assets and messaging
- Establish your plan for collecting leads
What is IMC example
Another great example of an integrated marketing campaign is Coke’s ‘share a coke with’ campaign, which used unified messaging across TV, Social, Outdoor and Display leading to a 7% uplift in Coke consumption by the target demographic, making it one of the most successful Coke campaigns in history.
What is an IMC marketing campaign
An integrated marketing campaign combines multiple channels such as content, email, display advertising and social media in order to promote a consistent message to a specific audience.
The main goal of most integrated campaigns is to convert viewers into customers.
Why is IMC important in marketing
Having an awareness of integrated marketing communications allows a company to create a multi-pronged marketing campaign that targets wider audiences.
A master’s in integrated marketing communications teaches students how to determine the right channels that will target the right audience with the right messaging.
What are the 6 steps in IMC?
- Step 1: Know your target audience
- Step 2: Develop a situation analysis
- Step 3: Determining marketing communication objectives
- Step 4: Determining your budget
- Step 5: Strategies and tactics
- Step 6: Evaluation and measurement
What are the five components of IMC?
- Identify your customers from behavioral data
- Determine the financial value of your customers and prospects
- Create and deliver messages and incentives
- Estimate the return on customer investment (ROCI)
- Budget, allocate, evaluate, and recycle
What is an IMC framework
An integrated marketing communications plan or IMC plan incorporates market research, strategic planning, audience segmentation, marketing channel selection, creative briefs and campaign messaging, budgeting, ROI analysis and a system for campaign metrics and evaluation. to achieve maximum impact of marketing
What are IMC tools
Integrated Marketing Communication tools refer to integrating various marketing tools such as advertising, online marketing, public relation activities, direct marketing, sales campaigns to promote brands so that similar message reaches a wider audience.
Why firms have not practiced IMC all along
One reason firms have not practiced IMC is because outside suppliers, such as advertising, public relations, and promotion agencies, have been reluctant to broaden their function beyond the one aspect of marketing communications in which they have developed expertise and built their reputations.
How is IMC different from advertising
Advertising: The activity or profession of producing information for promoting the sale of commercial products or services.
Integrated Marketing Communication (IMC): A synergistic approach to achieving the objectives of a marketing campaign, through a well-coordinated use of different promotional methods.
How does Apple use IMC
Apple IMC. Apple Inc. uses different communication channels to popularise its iPhones. The objective of using an integrated marketing communication is to reach many customers and boost the sales volume.
What is the difference between a marketing plan and an IMC plan
Objective The aim of marketing is to create awareness of a brand and generate sales.
IMC, on the other hand, aims to integrate the various promotional tools and approaches used by a company to ensure that consistent messages are delivered that creates a more powerful impact on the minds of the consumers.
What is the difference between IMC and advertising
Marketing communications include advertising, direct marketing, public relations, and sales promotions. IMC is a concept of bringing together separate aspects or elements of marketing and communication to consumers to buy their products or services as a whole as one strategy.
What are the 4 pillars of IMC
Four pillars of IMC: stakeholders, content, channels, results. Porcu et al.
Citations
https://glasscock.rice.edu/blog/successful-communication-strategy-five-elements
https://prezi.com/wstbnoovshme/measuring-the-effectiveness-of-the-imc-plan/
https://www.totaljobs.com/advice/marketing-communications-job-description
