- Demographic Segmentation
- Behavioural Segmentation
- Needs and Unmet Needs
What is Pepsi’s target market
Pepsi’s customers are mainly aged between 13 and 35 years old from lower middle class to upper class with a busy and modern lifestyle.
Their prices reflect that, staying affordable for millennials from different classes.
How do you target customers?
- Consider Product Popularity
- Use SEO Tools To Analyze Site Visitors
- Leverage Customer Data
- Get Your Product In Users’ Hands
- Check Out Your Competitors
- Listen To Social Media
- Create Buyer Personas
Who is Nike’s target market
Although with apparel and sports the market can be broad, for the most part Nike primarily targets consumers who are between the ages of 15-40.
The company caters to both men and women athletes equally, and is placing an increasing focus on tweens and teens to build long-term brand loyalty.
Which customers should I target
The short answer is that your potential customers are anybody who could use your business.
So if you’re a painter and decorator it’s anyone who needs this service, or if you’re opening a convenience store it’s anyone who shops with you.
What are the 7 P’s of marketing
It’s called the seven Ps of marketing and includes product, price, promotion, place, people, process, and physical evidence.
Who is your target audience example
Your target audience might be a board market, or a niche one. For example, if you sell shoes you might focus on a wider market, as everyone wears shoes, regardless of age, gender, and interests.
What is an example of a positioning statement
Starbucks offers the best coffee and espresso drinks for consumers who want premium ingredients and perfection every time.
Starbucks not only values every interaction, making each one unique, but the brand commits itself to the highest quality coffee in the world.
Who is your target
Your target audience refers to the specific group of consumers most likely to want your product or service, and therefore, the group of people who should see your ad campaigns.
Target audience may be dictated by age, gender, income, location, interests or a myriad of other factors.
How do you do positioning?
- Pen a positioning statement
- Critique your identity against competitors
- Outline your existing market position
- Understand the conditions of the marketplace
- Develop a unique market position
What are 4 elements of a positioning statement
The Positioning Statement definition is comprised of 4 parts; the target, the category, the differentiator, and the payoff.
We’ll talk about these in summary below, but first, there is some work to be done.
Before sitting down to write your PS, decisions must be made.
What are the 5 steps in the STP process?
- establish overall strategy
- segmentation
- evaluate segment attractiveness
- select target market
- identify and develop positioning strategy
How do you perform a STP analysis?
- Step One – Define the market
- Step Two – Create market segments
- Step Three – Evaluate the segments for viability
- Step Four – Construct segment profiles
- Step Five – Evaluate the attractiveness of each segment
- Step Six – Select target market/s
- Step Seven – Develop positioning strategy
Sources
https://www.yieldify.com/blog/stp-marketing-model/
https://kadence.com/the-benefits-of-market-segmentation/
https://www.criteo.com/blog/5-types-of-targeting/
https://hingemarketing.com/blog/story/brand-positioning-strategy-for-the-professional-services
