Columnist Ryan Shelley discusses the three essential goals any SEO campaign must achieve: visibility, traffic and ROI.
What is the benefit of an SEO strategy?
How do you do Seo outreach?
- Produce high-quality content
- Create link bait content
- Identify key influencers in your industry
- Participate in online communities
- Use social media to promote your content
- Monitor your competitors
- Use the right tools for link prospecting
- Reach out to journalists and bloggers
What does an SEO outreach specialist do
As an SEO Outreach Specialist, you will prospect, qualify, and engage with relevant sites and prospective partners to promote our blog and increase our authority online.
You will own the process from beginning to end and beyond.
What are the practices of White hat seo?
- Familiarize Yourself With Webmaster Guidelines
- Publish Unique, Relevant, and Quality Content
- Use Keyword Tools and Place keywords strategically and Organically
- Consider User Intent
- Provide a Positive User Experience (UX)
- Optimize Your Links
Do you follow and nofollow in SEO
“The difference between a Dofollow and a Nofollow link is that a Dofollow link passes PageRank signals (some refer to this as SEO or link juice), and a Nofollow link doesn’t,” said Paul Ronto, CMO of RunRepeat.
In other words, the distinction lies in how the Google algorithm treats each link.
What are some common SEO mistakes you’ve seen on websites?
- Slow Site Speed
- Bad Reviews on Google
- Faulty Google My Business Verification Code
- Lack of Location-Specific Pages
- Duplicate Content
- Broken Images and Missing Alternative Texts
- Outdated Content and Information on Site
- Not Optimizing Your Website for Mobile
How do you do content outreach?
- Prospect the right contact
- Use a catchy email subject line
- Add personalization
- Demonstrate value
- Add a call to action (CTA)
- Take a follow-up
- Track your outreach campaigns
What is Offpage SEO
“Off-page SEO” (also called “off-site SEO”) refers to actions taken outside of your own website to impact your rankings within search engine results pages (SERPs).
Along with on-page SEO, these include several of the factors of basic SEO that help a site to rank.
What is white hat outreach
What is white hat outreach? White hat outreach is when you reach out to websites to promote your content: And getting editorially added, natural backlinks.
The outreach could be via social media, cold email etc – it’s just a form of reaching out to other sites and asking for a backlink.
Why is my website ranking down
Ranking drops are often caused by large changes to a website. When you’ve migrated a bunch of pages, rolled out a (responsive) redesign or reworked a lot of content you’ll see big fluctuations in your rankings.
This is natural, and should only worry you in ase your rankings don’t come back to their previous state.
What are the types of SEO?
- White-Hat SEO
- Black-Hat SEO
- Gray-Hat SEO
- On-Page SEO
- Off-Page SEO
- Technical SEO
- International SEO
- Local SEO
What are the top 3 things you learned and will apply in your own off-page strategies?
- Brand Mentions
- Commenting
- Forums
- Influencer Outreach
- Guest Author
- Broken Link Building
- Social Networking
- Social Bookmarking
What is DA of a website
What is Domain Authority and why is it important? Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine result pages (SERPs).
Domain Authority scores range from one to 100, with higher scores corresponding to greater likelihood of ranking.
What is raw traffic in SEO
When to employ SEO for raw traffic. Use it when you can monetize traffic without actions or financial transactions taking place on your site (usually through advertising).
What is KPI in SEO
SEO KPIs are quantifiable values used to measure the effectiveness of a marketing team’s SEO efforts and performance.
Keeping an eye on your most important search metrics provides you with deeper insight into your search engine ranking and visibility, and conversions that can be attributed to organic performance.
How do you get Google to index your sitemap?
- Go to Google Search Console
- Navigate to the URL inspection tool
- Paste the URL you’d like Google to index into the search bar
- Wait for Google to check the URL
- Click the “Request indexing” button
Sources
https://play-media.org/link-building-for-seo/
https://www.newfoundmarketing.ca/how-to-create-a-link-building-campaign-2/
https://referralrock.com/blog/best-types-of-content-for-link-building-expert-examples/
