- Enhanced data collection
- Stronger resource management
- Data-driven customer insights
- A better customer experience
- Encourages digital culture (with improved collaboration)
- Increased profits
- Increased agility
What are the 4 main areas of digital transformation?
- Process Transformation
- Business Model Transformation
- Domain Transformation
- Cultural Transformation
How will you overcome the risk of marketing and advertising?
- Develop a marketing plan and measure success
- Be visible online and in the community
- Hire people with shared core values and reward them
What caused the risk in use of digital media in India in 2016
The pandemic fuelled the adoption rate of digital in India coupled with the high consumption of digital video and the growth of regional content.
What are the benefits of digital media?
- Digital media facilitates social interaction and empowers people
- Digital media gives people a voice, increases civic participation and facilitates the creation of communities
- Digital media is changing how work gets done, boosting productivity and enhancing flexibility for workers and employers
What are the three types of KPIs for digital media?
- Total Reach: Total number of unique users who have seen your piece of content
- Total Impressions: Total number of times your social media content from your page is displayed (clicked or not)
- Share of Voice (SOV): Number of times your brand is mentioned on social media vs
What is cyber security in it
Cyber security is the practice of defending computers, servers, mobile devices, electronic systems, networks, and data from malicious attacks.
It’s also known as information technology security or electronic information security.
What are risks associated with advertising?
- Advertising Idea Theft
- Defamation
- Regulatory Compliance
- Fraud
- Reputational Gaffes
How do you select a target location in digital marketing?
- Be sure to target the locations where you can find your customers—which isn’t necessarily the same place that your business is located
- If you target an area where your business isn’t located, you won’t be able to see your ad when you search on Google.com
Why digital media is better than traditional media
Compared to traditional media, digital media offers a higher level of flexibility and is less risky.
Digital media offers a quicker way to rectify a mistake as it is easier to access the internet.
What are the opportunities of using social media
Social media platforms have varying advantages, but for any business, it is essential to use them for digital marketing, customer support, gathering data, and more.
Additionally, it is a simple and low-risk way for your company to reach new audiences who may be interested in your brand and services.
What are the disadvantages of digital media?
- Expensive
- Not Long Lasting
- Disconnected from the natural world
- Cybercrime
- Privacy Concerns
What are some of the challenges and risks of placing ads on the Web?
- Customers Ignore Ads
- Technical Viewing Problems
- Expensive Ad Prices
- Consumers Get Distracted
- Too Many Options
What is online visibility and its types
Online visibility is a simple concept – it’s the ability of a business to be seen by its target audiences online, whether on social media or on search engine results pages.
Achieving online visibility, on the other hand, is not a simple endeavor.
What are the disadvantages of digital platforms
The disadvantages of digital technology include the spread of disinformation, addiction to social media, compromised personal privacy, increase in the crime rate, breaches in data security, loss of traditional lifestyle and values, development of more deadly weapons of war, loss of jobs and information overload.
Why is digital visibility important
There are a handful of reasons why online visibility is important: It lets users find your site on their own.
Unique visitors, or new daily visitors, are customers supporting your business. Online visibility helps with brand reputation, or how a business is perceived in the marketplace.
Who is your target customer example
Target Customers A target customer is an individual that’s most likely to buy your product.
And it’s a subset of the broader target market. For example, if your target market is female athletes between the ages of 13 to 25, a target customer could be female athletes in the specific age range of 13 to 16.
What are the threats of social media
Attackers often use social media accounts during the reconnaissance phase of a social engineering or phishing attack.
Social media can give attackers a platform to impersonate trusted people and brands or the information they need carry out additional attacks, including social engineering and phishing.
What are the 4 types of audiences?
- Friendly
- Apathetic
- Uninformed
- Hostile
What are the strengths of TikTok?
- User friendly
- Large Database of Users
- Free
- Privacy & Safety
- Fun Teamwork
- Market Share
- Complicated Features
- Inappropriate Content
What are the four types of products?
- Convenience goods
- Shopping goods
- Specialty goods
- Unsought goods
What is the weakness of social media
The more time spent on social media can lead to cyberbullying, social anxiety, depression, and exposure to content that is not age appropriate.
Social Media is addicting.
How can I increase my brand visibility online?
- Guest blog for other sites
- Maximize your organic social media presence
- Develop a voice for your brand
- Start a podcast
- Take part in brand partnerships
- Give something away for free
- Use native advertising
- Run Facebook and Instagram ads
What are Facebook’s greatest strengths?
- 1) Strong Brand
- 2) Diversified Portfolio
- 3) Global Presence
- 4) Market Dominance
- 5) Loyal Customer Base
- 6) World’s Best Employer
- 7) Visionary Leadership
- 8) Focus on R&D
What are the strengths of Instagram?
- Hashtags
- Global Reach
- Strong Parent Brand
- Direct Messaging (DM)
- Filters
- First Multimedia Platform
- Integration
- Data Issues of Facebook
Citations
https://www.scorpion.co/expert-tips/marketing/5-social-media-opportunities-for-your-local-busi/
https://www.olympiabenefits.com/blog/5-benefits-of-digital-marketing-for-small-businesses
https://www.nibusinessinfo.co.uk/content/social-media-business-opportunities-and-challenges
https://www.equinetacademy.com/what-is-digital-marketing/
