Technical performance and user experience are the two key components of a high-quality app experience.
What assets should advertisers provide for an app creative
Assets should use conversational text in headlines and descriptions, recognizable visuals, and strong audio to attract and hold user attention.
Note: Per Google policy, images will be disapproved if the word “Download” or “Install” is superimposed.
What are assets examples
Cash and cash equivalents, certificates of deposit, checking, and savings accounts, money market accounts, physical cash, Treasury bills.
Property or land and any structure that is permanently attached to it. Personal property—boats, collectibles, household furnishings, jewelry, vehicles.
How do you optimize App ads?
- Ready to start displaying ads in your apps? There are several ways to monetize your mobile app
- Earn money with in-app advertising
- Test the ad performance
- Create a great user experience
What is Facebook app install campaign
For app install ads, you can tell Facebook to optimize ads either for app installs or link clicks.
When you choose app installs, Facebook will show your ads to people who are likely to install the app you’re advertising.
If you choose link clicks, people who are likely to click will be shown your ad.
What are the benefits of ad groups in app campaigns
Ad groups give you the possibility to have different ad groups, with different marketing themes, within the same App campaign.
This allows you to have themes highlighting different features or benefits of your app.
What is Facebook app install
Facebook app instaler is a package which is used to install the facebook application and other nesscary files along with that which will help that application run in the specfic system along with the processor.
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Which is not an asset
Resources owned by a company (such as cash, accounts receivable, vehicles) are referred to as the Assets of a company but the loan which is taken is not an asset.
How do I get ads to show on my app
To configure your app to carry ads, you must integrate an Google Play Instant-compatible ad-network SDK into your app.
The Google Mobile Ads Lite SDK is one such SDK. For more information about integrating an ad-network SDK, see the guides related to Google Mobile Ads Lite SDK and Google AdMob.
How do I run a Facebook ad on mobile?
- Create an account with Facebook Ads Manager
- Start creating an ad through Facebook’s Ads Manager
- Choose an objective
- Choose your audience
- Set your budget
- Create your ad
- Monitor your ad’s performance metrics
- Reporting on Facebook ad performance
What is the difference between DV360 and GDN
GDN serves approximately 10 billion impressions per week. On the contrary, DV360 can access more than 90% of sites, including AdX inventory; the platform serves about 90 billion impressions per day.
Fees are integrated for both GDN and DV360, but play out differently for both platforms.
How should you approach assets for an app campaign to achieve strong results
How should you approach assets to achieve strong results? Upload fewer creatives than previous app campaigns.
Provide identical videos with minor differences. Provide identical videos cut to different lengths.
How do I use Facebook ads Manager app
To navigate to Ads Manager right from your business Page, head to the left sidebar and click on the “Ad Center” dropdown arrow of any Facebook Page, then choose “All Ads” from the dropdown.
At the bottom of that Page, there is an option to click “Ads Manager.”
How do I install Facebook ad Manager?
- Open Excel on your computer
- Click the Insert tab
- Click Get Add-ins (if you’re using Excel 2016, click Store instead)
- In the Search box, type “Meta Ads Manager” and then click
- Next to Meta Ads Manager for Excel, click Add
How do you SEM?
- Conduct keyword research and select a set of keywords related to their website or product
- Select a geographic location for the ad to be displayed within
- Create a text-based ad to display in the search results
- Bid on a price they are willing to pay for each click on their ad
What are the recommended orientations layouts for video assets
For video assets, make sure to upload a variety of formats, including: landscape 16:9 1920×1080, portrait 9:16 1080×1920, and square 1:1 1080×1080.
Definitely include portrait orientation videos, as they tend to perform better.
How should you choose your campaign name?
- Geography
- Brand/Non-Brand
- Match Type
- Website Structure
- Network/Channel
Sources
https://www.singular.net/blog/media-buying-models/
https://appradar.com/academy/google-app-campaign/best-practices
https://appradar.com/academy/google-app-campaign
