Two of the most widely used predictive modeling techniques are regression and neural networks.
Which model is best for prediction?
- Decision trees: Decision trees are a simple, but powerful form of multiple variable analysis
- Regression (linear and logistic) Regression is one of the most popular methods in statistics
- Neural networks
What are frequently used for basic customer service and marketing systems that frequent social networking hubs and instant messaging clients
Chatbots are used for marketing systems and by contact centers for basic customer service often that frequent social networking hubs and instant messaging clients.
What is augmented marketing mix
Definition of augmented marketing: Augmented marketing is the idea of adding value to a proposition via an additional, innovative offer.
The word ‘augmented’ means “having been made greater in size or value”. So by laying on extra benefits, augmented marketing increases the chances of a sale.
What is computer data analysis
Data analytics (DA) is the process of examining data sets in order to find trends and draw conclusions about the information they contain.
Increasingly, data analytics is done with the aid of specialized systems and software.
How do you measure ad performance?
- 1) Average click-through rate (CTR)
- 2) Conversion rates
- 3) Cost per mille (CPM), also known as cost per thousand impressions
- 4) Cost per click or CPC
- 5) Cost for acquisition or action (CPA)
- Revenue
- Return on marketing investment or Return on Ad Spend (ROAS)
- Return on Investment (ROI)
What type of data does Netflix collect
What Netflix knows about you. According to its privacy policy, Netflix collects data including device identifiers, geo-location, browser type and details you gave it to sign up such as your email address and payment information.
Is Netflix data structured or unstructured
Variety: Netflix says it collects most of the data in a structured format such as time of the day, duration of watch, popularity, social data, search-related information, stream related data, etc. However, Netflix could also be using unstructured data.
How much do Netflix data scientists make
The estimated total pay for a Data Scientist at Netflix is $195,416 per year.
What is Netflix recommender system
About. Recommendation algorithms are at the core of the Netflix product. They provide our members with personalized suggestions to reduce the amount of time and frustration to find something great content to watch.
What is propensity modeling
Propensity modeling is a set of approaches to building predictive models to forecast behavior of a target audience by analyzing their past behaviors.
That is to say, propensity models help identify the likelihood of someone performing a certain action.
What is uplift in data science
Uplift modeling is a causal learning approach for estimating an experiment’s individual treatment effect.
Using experimental data, the end-user can calculate the incremental impact of a treatment (such as a direct marketing action) on an individual’s behaviour.
Citations
https://towardsdatascience.com/predictive-analytics-for-marketing-what-it-can-do-and-why-you-should-be-using-it-afdbde131b36
https://www.itransition.com/predictive-analytics/marketing
https://www.techtarget.com/searchbusinessanalytics/tip/Predictive-analytics-in-marketing-Achieving-success
