- Consumers’ lack of information or bargaining power
- False advertising and deceptive business practices
- Consumer fraud issues
- Predatory lending and financial scams
- Issues regarding product safety and defects
- Personal injuries resulting from dangerous or defective products
What are the types of buying decision behavior?
- Complex Buying behavior
- Dissonance Reducing Buying Behavior
- Habitual Buying Behavior
- Variety Seeking Buying Behavior
How do you identify customer behavior?
- Segment your audience
- Identify the key benefit for each group
- Allocate quantitative data
- Compare your quantitative and qualitative data
- Apply your analysis to a campaign
- Analyze the results
What are the methods of influencing behaviour?
- Liking
- Reciprocity
- Authority
- Commitment and consistency
- Social proof
- Scarcity
- Using frameworks for influence
What are the types of behaviour
A study on human behavior has revealed that 90% of the population can be classified into four basic personality types: Optimistic, Pessimistic, Trusting and Envious.
However, the latter of the four types, Envious, is the most common, with 30% compared to 20% for each of the other groups.
What are the barriers to behavior change
Attitudes and Feelings; Capability and Self-Efficacy; and Environment and Cognition. Behavioural “nudges”, which alter the way choices are presented to people, have been shown to be effective in changing behaviour in some situations.
What are the 6 considerations that influence behaviour?
- WILLPOWER
- KNOWLEDGE AND SKILLS
- SOCIAL MOTIVATION
- SOCIAL ABILITY
- STRUCTURAL MOTIVATION
- STRUCTURAL ABILITY
What are the 5 main factors that influence purchasing decisions
These factors are namely Psychological, Social, Cultural, Personal, and Economic factors.
What are the 3 key factors in behaviour change
Key drivers of behavioural change They found that the three key drivers of behaviour change are motivation and capability, which are internal conditions, and opportunity, which is an external condition.
These are all interlinked and can influence each other.
Which 4 things must a customer be able to do when making a decision
Four parts to a decision Recall key information about the vehicle, contract arrangement or their own personal information.
Evaluate (‘weigh-up’) any options or choices they have been given. Communicate any questions they have, and their final decision to go ahead with the purchase.
What are the five factors that influence behavior?
- physical factors – age, health, illness, pain, influence of a substance or medication
- personal and emotional factors – personality, beliefs, expectations, emotions, mental health
- life experiences – family, culture, friends, life events
- what the person needs and wants
What are the 7 steps in decision-making?
- Step 1: Identify the decision
- Step 2: Gather relevant information
- Step 3: Identify the alternatives
- Step 4: Weigh the evidence
- Step 5: Choose among alternatives
- Step 6: Take action
- Step 7: Review your decision & its consequences
What are the 4 main customer needs
There are four main customer needs that an entrepreneur or small business must consider.
These are price, quality, choice and convenience.
Citations
http://studylecturenotes.com/types-of-buying-decision-behavior-complex-dissonance-habitual/
https://www.hintsa.com/insights/blogs/secret-to-succesful-behavioural-change/
https://www.businessnewsdaily.com/10151-how-to-influence-consumer-decisions.html
https://www.bbc.co.uk/bitesize/guides/zn3847h/revision/1
