- Patent Licensing
- Trademark Licensing
- Copyright Licensing
- Trade Secret Licensing
- Exclusive
- Non-exclusive
- Sole
- Perpetual
What are the 4 factors affecting international marketing
These factors include cultural and social influences, legal issues, demographics, and political conditions, as well as changes in the natural environment and technology.
What is international business theory
7 Types of International trade theories mercantilism. Absolute Advantage. Comparative Advantage. Heckscher-ohlin theory. Product life cycle theory.
What are the types of international trade?
- Export Trade
- Import Trade
- Entrepot Trade
What is the benefits of international business
It helps in improving profits of the organizations by selling products in the nations where costs are high.
It helps the organization in utilizing their surplus resources and increasing profitability of their activities.
Also, it helps firms in enhancing their development prospects.
What are the features of international business?
- Large scale Operations:
- Immobility of Factors:
- Heterogeneous Markets:
- Integration of Economies:
- Dominated by developed countries and MNCs:
- Beneficial to Participating countries:
- Keen Competition:
- Special Role of Science and Technology:
What do mean by international business
The term international business refers to any business that operates across international borders. At its most basic, it includes the sale of goods and services between countries.
What is the role of international business
Participation in international business allows countries to take advantage of specialized expertise and abundant factors of production to deliver goods and services into the international marketplace.
This has the benefit of increasing the variety of goods and services available in the marketplace.
What are the types of international business?
- Exporting:
- Licensing:
- Franchising:
- Foreign Direct Investment (FDI):
What are the benefits of international business?
- GAIN AN INTERNATIONAL PERSPECTIVE TO BE SUCCESSFUL
- WORK ACROSS INTERNATIONAL BOUNDARIES AND CULTURE
- LEARN HIGHLY SOUGHT-AFTER TRANSFERABLE SKILLS
- ADVANCED BUSINESS KNOWLEDGE
- ENGLISH LANGUAGE
- GRADUATE OPPORTUNITIES
- POST-STUDY WORK VISA OPPORTUNITIES
- HIGH-QUALITY EDUCATION
What is the role of international marketing
To enhance free trade at global level and attempt to bring all the countries together for the purpose of trading.
To increase globalization by integrating the economies of different countries. To achieve world peace by building trade relations among different nations.
What are international marketing examples?
- Dunkin Donuts
- Spotify
- AirBnB
- Red Bull
What is international product life cycle
The international product lifecycle (IPL) is an abstract model briefing how a company evolves over time and across national borders.
This theory shows the development of a company’s marketing program on both domestic and foreign platforms.
Sources
https://online.hbs.edu/blog/post/international-business-examples
https://link.springer.com/chapter/10.1007/978-1-4615-5675-6_9
https://outfit.io/blog/4-steps-to-enter-new-markets-and-expand-your-business-through-new-market-development
https://adloonix.com/Why-is-market-entry-strategy-important-for-your-business-adloonix
