- Single-Unit Franchise Agreement
- Area Development Agreement
- Master Franchise Agreement
What is difference between franchise and chain
Chain stores are fully owned and managed by the parent corporation on behalf of the shareholders.
A franchise location, on the other hand, is owned by a franchisee (an independent investor).
What are the four 4 types of franchise
There are 4 basic types of franchise agreements: Single-unit, multi-unit, area development and master franchising.
A single-unit franchise is the most common and is simply where a franchisor grants a franchisee rights to open and operate one single franchise unit.
What is the best way to avoid vertical channel conflict?
- 1) Adjust your pricing structure
- 2) Adjust your compensation
- 3) Establish assigned segments and/or territories
- 4) Utilize a lead registration system
- 5) Avoid direct sales altogether
What is an example of vertical channel conflict
Vertical channel conflict occurs amongst levels within the same distribution channel. For example, a wholesaler and manufacturer could have a dispute over a product’s price.
What are the different types of Contractual vms?
- Wholesaler Sponsored Voluntary Chains
- Retailer Cooperatives
- Franchise Organizations
What is the definition of VMS
VMS (Virtual Memory System) is an operating system from the Digital Equipment Corporation (DEC) that runs in its older mid-range computers.
VMS originated in 1979 as a new operating system for DEC’s new VAX computer, the successor to DEC’s PDP-11.
VMS is a 32-bit system that exploits the concept of virtual memory.
What are the 4 major market forces
There are four major factors that cause both long-term trends and short-term fluctuations. These factors are government, international transactions, speculation and expectation, and supply and demand.
What is administered VMS example
An example of an administered vertical marketing system is Procter & Gamble. As a powerful consumer goods corporation, they require a serious level of commitment and cooperation from their retailers when it comes to pricing, promotions, shelf space, and display.
Is Coca cola horizontal integration
Horizontal Integration Example : Coca-Cola Acquiring Juice Brands. As part of their Horizontal Integration strategy, Coca-Cola acquired del Valle in 2007.
This was one of the main Mexican juice companies, with the objective of expanding its beverage portfolio mainly in Latin America.
What are the 6 channels of distribution?
- Retailers
- Wholesalers
- Distributors
- Agents
- Brokers
- The Internet
- Sales Teams
- Resellers
What are the two 2 types of franchising arrangements?
- Single Unit Franchise
- Multi Unit Franchise
- Area Development Franchise
- Master Franchise
Which is the benefit of hybrid channel
It increases the chances of selling a product because of the different channels. The mobile, internet, and store channels may target a segment, and each of them makes sales that would have otherwise not sold if there was only one channel.
References
https://www2.nau.edu/~rgm/ha400/class/professional/concept/Article-Mkt-Con.html
https://rockcontent.com/blog/vertical-marketing-system/
https://smallbusiness.chron.com/chain-vs-franchise-188.html
https://www.linkedin.com/pulse/vertical-vs-horizontal-business-organisations-harsh-sonava
https://corporatefinanceinstitute.com/resources/knowledge/economics/vertical-market/
