SA360 allows advertisers to create custom data-driven attribution models right in the interface. SA360 DDA models can be built off of not only search engine traffic from Google and Microsoft, but also paid social and organic traffic as well.
SA360 also allows advertisers to build up to five DDA models at a time.
What is UTM in AdWords
UTM (Urchin Tracking Module) are variants or Url parameters. They are used in marketing to measure the effectiveness of online marketing campaigns.
These URL parameters are added to URL’s when you send traffic from one website to another.
What is URL tagging
URL parameters (called also as URL tags, or Click tags) are simply extra information that will be added to the end of each link.
The information makes it possible to track individual ads with Google analytics and other external tracking tools.
Why do we need auto tagging
Auto-tagging is a required feature, which when used with Google Ads conversion tracking or Google Analytics, allows you to see how effectively your ad clicks lead to valuable customer activity, such as website purchases, phone calls, app downloads, newsletter sign-ups, and more.
How do I access SA360
To access Search Ads 360, a user needs a Google Account. The Google Account provides a single sign-on for Google Marketing Platform products and for other Google products such as Google Ads, AdSense, and Analytics.
What are UTM parameters in Google Analytics?
- utm_source : Identify the advertiser, site, publication, etc
- utm_medium : The advertising or marketing medium, for example: cpc, banner, email newsletter
- utm_campaign : The individual campaign name, slogan, promo code, etc
- utm_term : Identify paid search keywords
Why is metadata tagging important
Metadata tags are an important aspect of digital asset management. This data essentially helps both internal teams find content by searching for key terms attached to these files.
What is manual tagging
Manual tagging necessitates waiting for data. In a manual tagging system, you only capture the data that you tag, so by definition, you have to tag events before you can get the data for them.
What is considered a good CTR rate
For arts and entertainment, the average click-through rate is 10.67%, so a good CTR for businesses in this industry would be something like 11-12%.
However, those are the two extremes. You can see that most industries have an average click-through rate of between 4-6%.
So a good Google Ads click-through rate is 6-7%+.
How do I use Uet tag helper?
- From the top menu, select Tools > Audiences
- Go to the Audience status column in the list of audiences and hover over the status of the audience that you want to test
- Select the UET Tag Helper icon in your browser’s extension menu
- Enter your Landing page url in the helper and select Start test
What is difference between retargeting and dynamic retargeting
Remarketing allows you to show ads to people who have previously visited your website or used your mobile app.
Dynamic remarketing takes this a step further, letting you show previous visitors ads that contain products and services they viewed on your site.
Does auto-tagging override UTM
You’ll need to make sure that manual tagging (UTM values) doesn’t override auto-tagging (gclid values).
Can you use UTM parameters and auto-tagging together
Yes, you can use UTM parameters and auto-tagging together.
What is a UTM example
Social Media UTM Example For instance, ColourPop cosmetics has a link to their website in their Instagram bio.
From the URL you can easily tell where the web traffic came from. They even have a tag that says “bio.”
This helps them to pinpoint the exact link a visitor clicked.
Why UTM is required
UTM codes are specifically used for tracking data on traffic coming to your website or landing page from external sources (like your social profiles).
For links within your website (say, between blog posts), UTM parameters actually confuse Google Analytics and can create tracking errors.
Sources
https://blog.hootsuite.com/bing-ads/
https://www.outsourcesem.com/blog/a-complete-guide-to-google-ads-shared-library.html
https://blog.hubspot.com/marketing/bing-ppc
https://www.veritone.com/blog/metadata-tagging/
