Here’s a look at some real-life examples of geofencing, including best use cases by big brands such as Amazon, Burger King, Vouchercloud, Volvo, Uber and Starbucks.
Who uses geofencing
Starbucks. As with many examples of geofencing, Starbucks uses the technology to send push notifications to interested customers nearby.
One such example is their happy hour special, when certain drinks are half price, users nearby get special push notifications notifying them about the promotion.
Does geofencing still work
Geofencing in marketing can still be an effective way to reach consumers in the best possible moment.
But for brands that want to identify larger groups of relevant consumers, this isn’t always the best solution.
Instead, location-based audience segments offer the best of both worlds.
What can you do with geofencing
Geofencing is useful for instant location-based advertising. But its use can move beyond this simple moment marketing.
Geofencing can be used to identify and build large addressable audiences over time. As we’ll see, it can even have a role in retargeting, attribution, and other location-based insights.
What is geofencing and how does it work
Geofencing is a location-based service in which an app or other software uses GPS, RFID, Wi-Fi or cellular data to trigger a pre-programmed action when a mobile device or RFID tag enters or exits a virtual boundary set up around a geographical location, known as a geofence.
Can you do geofencing on your own
Building your own geofence solution seems easy enough: find the point of interest you want to geofence, find the latitude and longitude point it corresponds to, identify the precise boundaries in the real world the fence corresponds to, make sure the location sensors in your app are tuned just right..
How is geofence used in marketing
Geofencing marketing involves setting up virtual boundaries around a point or area that track whenever someone with a mobile device crosses them.
When this happens, it causes a notification that advertises a nearby store, brand, service, or product to be sent to that person’s mobile device.
Is geofencing legal
Law enforcement authorities say geofence warrants are legal because Google users agree to have their location tracked.
Police also say they work with Google to receive only anonymized data until they find a device that draws their suspicion.
Is geofencing expensive
CPM is the most common buying model for geofencing, and typically includes brand awareness campaigns or campaigns that focus on reaching a specific audience.
Industry pricing can range anywhere between $3.50-$15 CPM for mobile and desktop campaigns, and $20-$50 CPM for Connected TV (CTV) campaigns.
What is geofencing in digital marketing
Geofencing marketing is a location-based marketing service that local businesses use to engage their audience.
They do so by sending relevant messages to smartphone users who enter a predetermined boundary or geographic area.
Is geofencing marketing effective
Geofencing is an effective way to reach and connect with your users through mobile at scale.
Not surprisingly, location-aware notifications are found to be 10x more effective than standard push notifications, according to our last study.
What does geofence stand for
Geo-fencing (geofencing) is a feature in a software program that uses the global positioning system (GPS) or radio frequency identification (RFID) to define geographical boundaries.
What is an example of geofencing
For example, a coffee shop can trigger push notifications for special discounts when customers walk past.
Retail stores can notify shoppers about deals when they’re at their local mall. Or a business might set a geofence around a competitor for geo-conquesting – as seen in Burger King’s Whopper Detour campaign.
How does Google geofencing work
The geofencing API allows you to define perimeters, also referred to as geofences, which surround the areas of interest.
Your app gets a notification when the device crosses a geofence, which allows you to provide a useful experience when users are in the vicinity.
Is geofencing API free
The API uses a pay-as-you-go pricing model. After you consume all the initial free requests, the charges are 5.00 USD per 1000 hits.
Now, this is where a custom geofence implementation can help you save up some money.
What companies use geo targeting?
- Purple Mattress: Using local weather to dictate ad copy
- Whole Foods: Geo-conquesting around competitors’ stores
- East Coast Wings + Grill: Using check-in campaigns to drive engagement
- Urban Outfitters: Leveraging geographic information to understand consumer behaviors
Who invented geofencing
Geofencing was invented in the early 1990’s and patented in 1995 by American inventor Michael Dimino using the first of it kind GPS and GSM technology for tracking and locating anywhere on the globe from a remote location.
How do I set up geofencing?
- Login to your map page and select a device
- You need to define following parameters
- Press the “Save” button
- Once your geofences are created, you can go to the geofence page to edit them
- To disable a geofence, uncheck the checkbox “Enable This Geo-Fence” and press the “Save” button
Do you need an app for geofencing
Choose a geofencing SDK with high accuracy and low battery use. You need to have an app – if you don’t have an app we can help with that too.
Choose a geofencing software with all the vital features.
Is geofencing ethical
Unless devices or apps can mask personally identifiable data, geofencing ethics will require active consent to collect and use any location data.
Information that is aggregated and not attributable to individuals is exempt from most privacy regulations.
Does target use geofencing
By using established GPS coordinates—along with the location-based tracking enabled in many apps and mobile devices—hyper local geofencing is able to precisely target customers on the go.
A hyper local geofence can be as small as 150 feet.
What is geofencing real estate
A geofence is a virtual perimeter marking a real geographic area. Geofencing is already standard in many industries.
The automotive industry uses geofencing to track fleets of vehicles. Retailers use geofencing to entice customers to visit a store through push-notifications.
How do I use Google geofencing
To do so, choose a campaign and then go to its Settings page. You can choose from a number of geo-targeting options such as Country, State, Zip Code, Radius and City.
You can set up geofencing on the ads displayed on google search results, the display network and YouTube.
What are the benefits of geofencing?
- Geofencing allows you to precisely target your content
- Geofencing allows you to get the right content out at the right moment
- Geofencing is cost-effective
What is geofencing in Mercedes
With Geofencing, you can define a specific geographic area where your vehicle is free to move.
As soon as your vehicle leaves or enters the selected area, you will be informed.
So, you can ensure your Mercedes only travels where you want it to.
Does uber use geofencing
When potential customers get off a plane, Uber sends them push notifications to let them know that Uber drivers are nearby to take them to their next destination.
This type of geofencing is useful for driving services like Uber (and Lyft) because it helps them get more fares.
Which is an example of geofencing marketing
Here are some of the most common geofencing examples: Restaurants can use geofencing to send coupons and discounts to people near their establishment.
It is a great way to increase foot traffic and sales. People are to respond to an ad if the location is within walking distance.
How can I improve my geofencing?
- Start early
- Set up interest-based audiences
- Geofence your competitors
- Create listening campaigns
- Reach out at the perfect moment
- Consider the size of your geofences
- Serve the right content at the right time
- Launch actionable ads
How accurate is geofencing
App developers can use native Android and iOS location detection to power their location-based experiences and engagement.
However, native geofencing technology can only deliver accuracy of around 100-200 meters.
How do I sell my geofencing?
- Make your geofence the right size
- Research your target audience
- Make your ad actionable
- Review your data on a routine basis
- Use all your targeting techniques
How are geofencing ads served
Geofencing Advertising is a form of location-based advertising, where any time a potential customer enters a geographically designated area (called a ‘geofence’), a specific advertisement is served on their mobile device.
Citations
https://www.weenect.com/en/academy/geofences/
https://propellant.media/geofencing-marketing-company-providers/
https://www.digitallogic.co/blog/geofencing-geotargeting-advertising-online-marketing/
https://www.jonloomer.com/facebook-location-targeting/
https://www.saltwaterdigital.com/how-to-use-geofencing-advertising-on-google-ads/
