- Overview
- Custom Channel Groupings
- Segments
- Data Source Attributes
- Standard
- Product Performance
- Sales Performance
- Events
Who introduced funnel cake
Who came up with the funnel cake? It’s believed that the Pennsylvania Dutch, a group of German immigrants who landed in Pennsylvania before the 19th century, came up with funnel cakes.
What are the 5 stages of the marketing funnel?
- Awareness
- Consideration
- Conversion
- Loyalty
- Advocacy
What is multichannel reporting
Multi-Channel Funnels reports are generated from conversion paths: the sequences of interactions (e.g. clicks/referrals from channels) that led up to each conversion and transaction.
The conversion paths are collected via the Google Analytics cookie which records interactions by the same browser and machine.
How can you track sales and revenue from multiple channels?
- To access the Multi-Channel Funnels reports, go to Conversions > Multi-Channel Funnels
- The “Overview” report can provide a visual story of how shoppers engage via different channels across two or more sessions prior to purchase
What is frequency digital marketing
A feature that limits the number of times your Display or Video ads appear to the same person.
Frequency is the number of times a user sees ads in your Display or Video campaign over a given time period.
Frequency capping works differently on Display campaigns and Video campaigns.
What is online marketing called
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication.
This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
How do you create a social media marketing strategy?
- Choose social media marketing goals that align to business objectives
- Learn everything you can about your audience
- Get to know your competition
- Do a social media audit
- Set up accounts and improve profiles
- Find inspiration
- Create a social media content calendar
How do you generate leads
Lead generation is the process of attracting prospects to your business and increasing their interest through nurturing, all with the end goal of converting them into a customer.
Some ways to generate leads are through job applications, blog posts, coupons, live events, and online content.
What are the 4 main marketing strategies
The four Ps are product, price, place, and promotion. They are an example of a “marketing mix,” or the combined tools and methodologies used by marketers to achieve their marketing objectives.
What are the stages of social marketing
Social marketing can be applied in three steps – Co-create, Build, Engage – (C-B-E).
In this three step process social marketing programs are co-created with all people involved.
Solutions that can be easily implemented are built in partnership with organisations.
What are the 5 stages towards marketing strategy?
- Plan Your Mission, Goals and Objectives
- Analyze Industry Positioning
- Establish Marketing Tactics
- Put Your Process To Work
- Evaluate, Modify, Repeat
What are the six strategies to attract customers?
- Offer quality products
- Cultivate good people skills
- Know your customers
- Use attractive packaging
- Let customers try samples
- Be willing to change
What are the five P’s in marketing
The 5 areas you need to make decisions about are: PRODUCT, PRICE, PROMOTION, PLACE AND PEOPLE.
Although the 5 Ps are somewhat controllable, they are always subject to your internal and external marketing environments.
Read on to find out more about each of the Ps.
Which two marketing platforms are examples of owned media?
- Email marketing campaigns such as company newsletters
- Blogs and other owned content
- Social media posts including Facebook, Instagram and Twitter
Why is it important to implement an SCV
In essence, irrespective of the asset it talks to, SCV enables businesses to understand their assets better, manage them efficiently and leverage them effectively for driving growth and profitability.
Few organisations appear to have been able to implement SCV successfully, let alone leverage its maximum potential.
How do you calculate revenue per click
Revenue per click is calculated by multiplying your goal value or revenue generation by the conversion rate.
You can calculate revenue per click as a whole, or drill down the metric by a campaign, ad or even keyword.
What are the four scope types
There are four levels of scope: product, hit, session, and user: Product – value is applied to the product for which it has been set (Enhanced Ecommerce only).
What are the 5 C’s in business
The Five Cs of Customers, Collaborators, Capabilities, Competitors and Conditions is one of the most valuable frameworks to guide a new leader’s onboarding preparation.
How do you build a customer database?
- Define the database functions
- Identify the information sources
- Select the type of database
- Structure the data
- Expand the database
- Develop a regular maintenance program
Is SEO relevant for B2B
SEO is one of the most important customer acquisition channels for B2B companies. Having strong organic visibility across all stages of the buying cycle is a proven way to accelerate growth.
Sources
https://blog.hootsuite.com/how-to-create-a-social-media-marketing-plan/
https://useinsider.com/glossary/top-of-the-funnel/
https://www.webfx.com/blog/marketing/how-do-marketing-funnels-work/
https://www.semrush.com/blog/b2b-seo/
