Dynamic remarketing lists were formerly known as product audiences. Dynamic remarketing lists pair customers with specific products based on what they have looked at, considered, or already purchased on your website.
How do I import and export a CSV file?
- Go to the Lists menu, then select Item List
- Select the Excel drop-down, then choose Export all Items
- In the Export window, choose Create a comma separated values (
- Select Export
- Assign a file name, then choose the location where you want to save the file
- Locate, open, and edit the file as needed
What is campaign manager network ID
The Campaign Manager ID is used to match files in the provided Cloud Storage bucket.
The ID is embedded in the file name, not the Cloud Storage bucket name.
For example: In a file named dcm_account123456_activity_* , the ID is 123456.
What are the 4 types of payments?
- Cash and Checks
- Money Order
- Debit and Credit
- Mobile Payments or Digital Wallets
- Digital Currency – Bitcoin
What are some benefits of using remarketing in your paid search campaign
Remarketing helps you maintain or reconnect with people who have previously visited your website.
Optimize your ads, bids and keywords for unique groups of returning visitors, like those that visited your homepage or abandoned a shopping cart.
What is campaign criteria
The issue should impact a significant portion of the population and be of serious public importance.
The issue must offer a solution through an individual action. The issue must include resources available nationwide.
What is B2B remarketing campaign
B2B retargeting is the tactic of targeting those who have already been exposed to a business, either by seeing a previous ad or visiting the brand’s website, to guide them down the purchase funnel.
It generally takes multiple exposures before a viewer chooses to purchase.
What are the benefits of having an upgraded URL?
- More efficient tracking management: Manage and update tracking information of multiple URLs with a single shared tracking template
- Less down time; more conversions and clicks: Updates to tracking templates don’t require an editorial review
Which of the following payment methods are allowed if using a post pay
Postpay threshold accounts If you have a postpay threshold account, you need to have a primary payment method: a credit or debit card.
What’s the difference between retargeting and remarketing
Retargeting is really focused on paid ads (and can take a variety of forms, and target a broad range of individuals).
Remarketing is focused on email campaigns and reaching out to those who have already had interactions with, allowing for more specific upselling and messaging.
What is the difference between standard and dynamic remarketing
Standard Remarketing: Showing ads to past visitors as they visit Display network websites and use Display Network applications.
Dynamic Remarketing: The ads shown to visitors include specific products or services that they looked through on your website.
What is difference between retargeting and dynamic retargeting
Remarketing allows you to show ads to people who have previously visited your website or used your mobile app.
Dynamic remarketing takes this a step further, letting you show previous visitors ads that contain products and services they viewed on your site.
What’s the meaning of CSV
A CSV (comma-separated values) file is a text file that has a specific format which allows data to be saved in a table structured format.
Sources
https://help.ads.microsoft.com/#apex/ads/en/51085/1
https://support.google.com/google-ads/answer/9000139?hl=en-GB
https://school4seo.com/google-ads-search-advertising-exam/what-are-two-best-practices-for-creating-ads-choose-two-select-all-correct-responses%EF%BF%BC/
