Marketing activities (basically advertisements) today can be divided into three segments – Above the Line (ATL), Below the Line (BTL), & Through the Line (TTL) marketing.
What is ATL and BTL examples
ATL marketing involves the use of primary mediums such as TV, Radio, Print media, Internet, etc. to promote a brand and create awareness among the audience.
In contrast, BTL marketing uses offbeat mediums such as mailshots, telemarketing, sponsorships, etc.
What does STL stand for
STL has several backronyms such as “Standard Triangle Language” and “Standard Tessellation Language”. This file format is supported by many other software packages; it is widely used for rapid prototyping, 3D printing and computer-aided manufacturing.
What is the difference between ATL BTL and TTL
Businesses use TTL to connect to their customers at multiple points i.e. by using both ATL and BTL.
For instance, a customer can get to know about a brand through a TV commercial (ATL), and then find its products in a digital ad on a website (BTL).
What is difference between ATL and BTL
Main Differences Between ATL and BTL Marketing ATL marketing is defined as a heap advancement project that is mainly used for creating brand identity and recognition whereas BTL marketing is a focused enhancement activity that is used to instigate direct communication with a specific bunch of individuals.
What are BTL activations
BTL activations induce a list of activities that uses innovative ideas to engage its audiences.
In the earlier times, BTL marketing activities revolve around direct mail campaigns, trade shows, catalogs, brand promotion activities, telemarketing, free sampling & exhibitions.
How is BTL done
Tubal ligation involves closing a woman’s fallopian tubes. The fallopian tubes normally carry an unfertilised egg to the womb.
Closing the fallopian tubes prevents the egg and sperm meeting, so a pregnancy cannot occur.
Female sterilisation is a quick and safe surgical operation.
What is Atl skill
Approaches to Learning (ATL) skills are deliberate strategies, skills and attitudes that permeate the Ib teaching and learning environment.
ATL skills supports the IB belief that a large influence on a student’s education is not only what you learn but also how you learn.
What is the full form of BTL
A Bilateral Tubal Ligation (BTL) is a surgical procedure that involves blocking the fallopian tubes to prevent the ovum (egg) from being fertilized.
It can be done by cutting, burning or removing sections of the fallopian tubes or by placing clips on each tube.
Which is better ATL or BTL
BTL has many advantages over ATL. The bonds and relationships created between brands and consumers are stronger and long-lasting.
This happens because the audience engagement in these types of campaigns is astronomical, and the emotional attachment generates a loyal and constant customer community.
Is PR a BTL
Examples of BTL promotion are: Sales promotion. Direct marketing and direct mail. Public relations (PR)
Who are ATL
ATL was an R&B group from Atlanta, Georgia. The vocalists were Trè’Kas “Tré” Simms, Marvin “Will” Williams, Lawrence “L-Rock” Gibbs and Cory “Danger” Griffin.
They had enlisted R. Kelly to produce their debut album The ATL Project, released in July 2004.
What is ooh usage
August 2021) (Learn how and when to remove this template message) Out-of-home (OOH) advertising, also called outdoor advertising, outdoor media, and out-of-home media, is advertising experienced outside of the home.
This includes billboards, wallscapes, and posters seen while “on the go”.
Why is BTL important
BTL activities deliver instant results and build a positive brand image. It gives the brand an opportunity to demonstrate its products to its target audience, resulting in the sale of the product.
It helps in building a customer-brand relationship. A positive brand image results in increased sales.
Citations
https://en.wikipedia.org/wiki/ATL_(group)
https://www.emediamonitor.net/en/below-the-line-campaigns/
http://www.sanandres.esc.edu.ar/secondary/marketing/page_204.htm
https://www.outbrain.com/blog/performance-marketing/
