Days of Supply or DOS is a term often thrown around by category managers.
In simple terms, Days of Supply refers to how many days it will take for the stock on the shelf to run out if sales continue at the same rate as recent sales – often evaluated against a 30, 60 or 90-day time frame.
What is product line extension example
A product line extension is when an existing brand launches new products in a product category they already offer products within.
For example, when a soft drink company offers a new flavor of soda.
What are the techniques of managing brand crisis
Rather than hiding away until the crisis is over, aim for a prompt, informative response.
This will begin damage control, put the story straight (if needed), and reassure your stakeholders of the next steps.
Not managing a PR crisis properly can have a long-term impact on your brand.
What is the pricing strategy of Britannia
Competitive pricing is the sole pricing strategy which Britannia uses. Parle is one of the major competitors of Britannia and in that, Parle G has remained unbeatable for decades.
In dairy, Amul is a strong competitor for Milk, Cheese and other dairy based products.
What happens if a company has too many product lines
Unfortunately the more products you offer the costs in the supply chain, sales and marketing, development, and administrative processes become less streamlined and more expensive.
These increases in overhead are also only one part of the downside of uncontrolled product diversity.
Which of the following is an example of an unsought product
Examples include luxury cars, expensive cameras, and high fashion clothing. Unsought Products are those that consumers do not normally go looking for, or about which the average consumer may not even be aware, because it is unpleasant to think about, or needs to be personally demonstrated, or is brand new.
What is product flanking strategy
a competitive marketing strategy in which a company produces its brands in a variety of sizes and styles to gain shelf space and inhibit competitors.
How do you deal with a brand reputation crisis?
- Analyze the level of damage caused
- Get in touch with key stakeholders and investors
- Thoughtfully plan your media communication strategy
- Focus on strong internal communication
- Adjust your social media response plan
- Maintain transparency when handling public issues
What is the 3 example of partnership
Partnership Examples: Few co-branding partnership examples are listed below: Red Bull and GoPro. Spotify and Uber.
Levi’s & Pinterest.
Is it better to have Multiple llc or DBA
Having multiples DBAs will not protect the assets and income of each DBA from the other DBAs.
If one of your DBAs gets sued, all other DBAs under the LLC name will be liable.
For liability protection purposes, it is better to have multiple LLCs for each of your businesses.
What does SiS mean in retail
The shop in shop (SiS) concept is another means to this end, creating a branded retail space within another store.
ARNO shop in shop systems shape a unique shopping experience that will leave a lasting impression on your customer.
Can you have 2 businesses under one address
A: If you are legitimately operating multiple, legally distinct businesses, you can typically create a Google My Business listing for each of them.
It’s not at all uncommon for more than one business to be located at a shared address.
What is product repositioning strategy
Product repositioning – this strategy involves changing the product while keeping the target market the same.
This may be due to, e.g., technological advances that render the original product less appealing.
What are flankers in marketing
A flanker brand is a new brand introduced into the market by a company that already has an established brand in the same product category.
The new brand is designed to compete in the category without damaging the existing item’s market share by targeting a different group of consumers.
Why is flanking so effective
In military strategy, flanking is attacking the opponent from the side. It’s effective because the enemy’s strength is usually concentrated at the front.
By attacking the side, you’re more likely to hit a weaker spot, one less defended – giving you an advantage.
What is guerrilla marketing strategy
Guerrilla marketing is an advertising approach that uses “guerrilla” warfare tactics, or the element of surprise, to attract target audiences.
This form of marketing is especially effective for driving publicity, in which an unconventional and inventive display elicits wonder or shock.
What are the five components of a strategic communication plan?
- Identify the Audience: To WHOM do we need to communicate?
- Determine Goals and Objectives: WHY communicate?
- Develop Key Messages: WHAT do we need to communicate?
- Develop Tactical Plan: HOW will we communicate, to whom and when?
What are the 7 types of communication strategies?
- Understand the Full Spectrum of Communication Skills
- Talk in Person
- Encourage Participation in Speaking-Focused Organizations
- Focus on Listening
- Ask Open-Ended Questions
- Pay Attention to Body Language and Tone of Voice
What is a fortress strategy
Also called the fortress strategy, you are essentially building a fortress around your business.
Create marketing campaigns that remind your customers why your company is the best, deter them from others, or make it difficult for other similar businesses to compete with you.
Citations
https://www.arno-online.co.uk/shop-in-shop-concepts.html
https://www.paldesk.com/what-is-multibrand/
https://www.prolaera.com/7-communication-strategies-effective-workplace/
