NEW DELHI : Reckitt-owned Durex has launched a new campaign to promote its newly launched extra–thin flavoured condoms in India.
Made by advertising agency Havas Group India, the video campaign features actor Prateik Babbar.
Who handles the marketing of Durex
Durex is a globally recognized gender health brand that was once part of the UK SSL Group and was acquired by Reckitt Benckiser in 2010.
The Durex brand was born in 1929. The name comes from a combination of three English words: Durability, Reliability, and Excellence.
Who does marketing for Durex
The campaign is conceptualised by Havas Group India The first leg of the campaign saw participation from celebrities and influencers like Harshvardhan Rane, Badshah, Abhijeet, Prateek Babar, with posts on their profiles wondering what’s bedroom distancing.
Two days later, Durex announced India’s thinnest condoms.
What does Durex stand for
It was Jackson who, in 1929, patented the Durex trademark (standing for “Durability, Reliability, and Excellence”).
Why do people use Durex
It can make sex safer. Lube reduces friction, so lessens your risk of injury during sex.
And if you’re using condoms, lube also makes it less likely that it’ll break or fall off, therefore increasing your protection against STIs including HIV.
What is Durex slogan
Published Jun 25, 2020. + Follow. ‘Love sex Durex’, the infamous tagline of Durex, one of India’s top selling condom brands.
The company that was founded in 1915 under the name “London rubber company” by LA Jackson (a woman obviously) was then registered under the name Durex in 1929.
What is the meaning of Durex
Word forms: plural Durex. countable noun. A Durex is a condom. [trademark]
What is the purpose of Durex Play
The uses of Durex Play Massage Lubricant Gel are for massages and sexual purposes.
This gel is highly effective in reducing friction during sexual intercourse. A big advantage of this gel is that it is non-greasy and non-sticky.
Women can use this gel to reduce vaginal dryness.
Is Durex a good brand
Both Durex and Trojan offer a wide variety of safe and effective condoms that are reliable and well-tested.
Why is it called Durex
Condom production eventually started in the UK, and the brand name Durex was born in 1929, standing for “durability, reliability and excellence”.
Who owns Durex brand
‘ After the split, Reckitt Benckiser took both Kohinoor and Durex brands, and we bought the factories that belonged to the TTK LIG JV.
We set up TTK Protective Devices Ltd with the factories, which had the capacity to produce 2.1 billion condoms.
Who manufactures Durex
The agreement signed in September included New Bridge Holdings buying all the stocks with the trademarks of Reckitt Benckiser, including Durex, Kohinoor and Fiesta.
TTK-LIG will henceforth be almost fully owned by TTK.
Who is the CEO of Durex
Jeff Poepers – CEO – Durex Industries | LinkedIn.
Is Durex an Indian company
BOMBAY — London International Group PLC is launching its Durex brand of condoms in India, a senior company official said Wednesday.
The brand will be manufactured and sold by the U.K. company’s Indian joint venture, TTK-LIG Ltd.
How much does Durex cost
₹118.00 FREE Delivery.
What is the brand positioning of Durex
Durex uses differentiated targeting strategy and primarily focus on the urban working class, and upper middle class as their target consumers.
It has positioned itself as a company which is more than just being a condom company taking care of the emotional and sexual wellbeing of the people globally.
When was Durex invented
‘Durex’ first appears in 1929, with an application made by Lionel for the name to become a UK registered trademark.
Alongside Lucian Landau – a Polish teenager studying ‘rubber technology‘ in London at the time – Lionel spent the next three years researching and developing latex dipping technology.
Who is the girl in Durex ad
Nidhhi Agerwal: Famous Actress Trolled In A Condom Advertisement | Durex Condom Advertisement In Acted After Nidhhi Agerwal Heavily Trolled – filmyzoo – Hindisip.
How many countries is Durex sold in
Durex has written a lot of history over the last 90 years We now have 42 different websites for the countries in which we are represented.
Durex launches latex-free condoms.
Who invented Durex
She discovered that the technology behind Durex was invented by Lucian Landau, a Polish teenager living in Highbury and studying rubber technology at the former Northern Polytechnic (now London Metropolitan University).
His story is fascinating.
What is the side effects of Durex
It may lead to rash, hives and a runny nose. In severe cases, it can even tighten the airways and decrease blood pressure.
If you or your partner is allergic to latex, then you must opt for a polyurethane or lambskin condom.
Did Durex change their packaging
Havas London and Design Bridge have created a new identity and visual positioning for condom brand Durex, aiming to challenge conventional approaches to sexuality with more inclusive imagery.
The rebrand features a flattened and tweaked version of the logo and a new typeface developed by Colophon Foundry.
Who is the boy in Durex Intense ad
Ranveer Singh was planning to become a copywriter in the advertisement industry if his dreams of becoming an actor did not come true.
He also wrote his first ad that he did for Durex.
Which agency handles Durex social media
Reckitt Benckiser’s condom brand Durex with Interactive Avenues launched a chatbot called RexBot on Facebook Messenger for people to have conversations around ‘sex’ still something of a taboo topic in India.
What does Durex Play Tingle do
It offers a tingling impact during the foreplay thereby making it more enjoyable. It offers added stimulation.
It eases vaginal dryness for a comfortable sexual experience.
How many condoms does Durex have
Durex condoms can be differentiated into three main series: Fun & Adventure, Feeling & Intimacy, and Performance series.
There are different kind of condoms below each series. You can choose whichever series you want depending on your need.
What do Australians call Durex
Remember Sellotape, sometimes called ‘sticky tape’ or Durex tape. I remember Bear Brand Tape and Scotch Tape too when we were kids.
How many condoms does Durex make a year
The world’s number one condom brand1 started life in a rather unassuming factory in the East End of London back in 1929.
Durex is now sold all over the world and over half a billion2 condoms are purchased globally every year.
What is Durex condoms made of
Durex condoms don’t just meet worldwide quality standards, they exceed them. That’s why millions of people across the world trust Durex every day.
Each condom is electronically tested for reliability. Made from natural rubber latex.
Are Durex condoms vegan
Durex non-latex condoms are vegan, and so are Condomi ones. And if you’re packing those, you’re more likely to attract the ladies because everyone knows that chicks can’t resist a guy with a big …
Are Durex condoms cruelty free
Durex also has a range of vegan polyisoprene condoms; however, Durex brand may test its products on animals – something to consider if you want the condoms to be cruelty-free as well.
Female condoms are often used as an alternative to male condoms by couples that can’t find a suitable latex free alternative.
Sources
https://www.plannedparenthood.org/learn/birth-control/condom/how-effective-are-condoms
https://spy.com/articles/health-wellness/sex/condoms-for-her-pleasure-188183/
https://www.cdc.gov/healthyyouth/healthservices/caps/index.htm
https://www.hanxofficial.com/blogs/naked-truths/are-condoms-vegan-your-ultimate-guide
