Facebook has the option to target “Engaged Shoppers” 🛍️ as a purchase behaviour. If you narrow your audience with the “Engaged Shoppers” behaviour, you will target people that are known to purchase products from Facebook that are likely to do it again.
Who are engaged shoppers on Facebook
A lot of people don’t realise that when they’re creating a saved audience in Facebook, there’s a behaviour in there called Engaged Shoppers.
So that means that Facebook knows by the actions that people have been taking on other websites or on Facebook, that they are people that purchase.
What are engaged Shoppers facebook ads
Once clicked, you’ll be able to see a list of options to choose from, such as people that purchase food and drinks, clothing, or business purchases.
You can even select a category called “Engaged Shoppers” to show your ads to people that have clicked a “shop now” button in the last week.
Should I target engaged shoppers on Facebook
Ideally, you will have built up engaged and interested audiences for retargeting but if you also want to show ads to cold audiences, here’s a great tip.
Hidden away in the detailed targeting section of saved audiences under behaviours, you will find “Engaged Shoppers”.
How do you select engaged shoppers on Facebook
You can even select a category called “Engaged Shoppers” to show your ads to people that have clicked a “shop now” button in the last week.
See how this section looks below: Select this option to narrow your audience or as a primary selection.
Can you target engaged people on Facebook
Under the Detailed Targeting section, Facebook lets brands choose from hundreds of keywords in the Facebook Ads Manager.
Among the options is “Newly-engaged (6 months)” and “Friends of newly engaged people,” both of which are key demographics for wedding brands.
How do you target newly engaged couples on Facebook
Simply select ‘Narrow further’ underneath the first targeting box and start inputting your additional interests in the additional ‘Detailed targeting section’.
Once you enter a few interests, Facebook will start suggesting others to include.
What is an engaged audience
Abstract. Audience engagement (also, user engagement) refers to the cognitive, emotional, or affective experiences that users have with media content or brands.
Contrary to passive exposure to news content, engagement denotes an active and intentional orientation toward what users read, view, or hear.
What is the average engagement rate on Facebook
Recent research shows that the average engagement rate on Facebook across all the different types of posts is 0.07%.
The research calculates this by taking the total number of interactions (reactions, comments, and shares) a post receives and dividing it by the number of fans a Facebook page has.
How do you tell if an audience is engaged
If the audience is leaning forward in their chairs or sitting with a relaxed posture, nodding their heads, or smiling, they are most likely engaged and paying attention to the speaker.
However, positive non-verbal communication is not the only indication your attendees are engaged.
How do you create an engagement custom audience on Facebook
However, if you use a video that you have uploaded for creating the ad, it will match the audience size with the ad reach.
To create an Engagement Custom Audience from video views: Go to your Audiences. Click the Create Audience dropdown menu and select Custom Audience.
What are Facebook interests likes
Adding your interests and likes to your Facebook profile helps your Facebook contacts to get to know you better.
Facebook also uses this information to recommend Facebook Groups and Facebook Pages that you might want to join.
You can set up likes and interests information by editing your Facebook profile page.
How are Facebook interests determined
Facebook determines interests for ads targeting using a variety of sources both inside the Facebook platform as well as on external websites that have the Facebook pixel installed.
These include: profile information, content someone engaged with, groups, page likes, visited websites and more.
Who is Facebook’s target audience
Facebook is the most popular social media network for men and women aged 35-44.
That’s right. Older millennials can’t get enough of Facebook. This demographic is most likely to have been early adopters of Facebook in a post-Myspace world and continued to use and favor the platform as they grew up.
How do you find engaged couples on Instagram
Just go to Audience > Demographics > Relationship > Relationship Status > Engaged. Perhaps you want to get even more refined and target newly engaged couples that are even less likely to have found their wedding photographer.
Under Demographics > Life Events you’ll find this option.
What is behavior in Facebook ads
Behaviors allow you to target spending habits of Facebook users. Being able to identify users through where they spend their dollars gives you a unique opportunity to change or reinforce spending habits.
What is smart audience Facebook
Smart Audience is a new type of audience that allows advertisers to begin serving ads immediately, see results faster, and augment their current audiences.
How do you target a niche audience on Facebook?
- Step 1: Create an audience persona
- Step 2: Research other players in the niche
- Step 3: Produce content specifically for your audience
- Step 4: Get your content in front of your audience
- Step 5: Interact with your audience
- Final Thoughts
How do I target my work professionals on Facebook?
- Start with a combination of basic demographics
- Target your audience’s interests
- Find people already looking to buy your product
- Target people by their income level
- Focus on where your audience works
How do I target interests on Facebook ads
To target interests, go to that section of your ad set settings. Type literally anything into the search box and Facebook will suggest matching or related interests.
Type in a specific page, a subject or literally “anything” to get related interest.
What are the most popular interests on Facebook?
- 1 Business and Industry
- 2 Entertainment
- 3 Family and relationships
- 4 Fitness and wellness
- 5 Food and drink
- 6 Hobbies and activities
- 7 Shopping and fashion
- 8 Sports and outdoors
How do I target my pregnant mom on Facebook?
- Research on Pregnant Moms
- New Parents Benefit from Educational Content
- Keep Your Audience’s Priorities as the Focus
- Ensure the Quality of Your Products
- Show Testimonials and Reviews
- Provide Free Parenting Tutorial
- Target Your Competitors’ Fans Using Audience Insights
What is a broad audience FB ads
With a broad audience, no lookalike or interest targeting is used at all, creating an even larger audience and relying totally on Facebook optimizing for conversions to display the ad to just a small subset of that large audience.
Who still uses Facebook 2022
The US population reached 332 million people in 2022, meaning 54% of all Americans have a Facebook account (including actual infants).
Infants aside, 69% of Americans over 18 are on Facebook, including 77% of people ages 30-49.
How do I find my target audience on Facebook?
- Create the kind of content that resonates with them
- Craft an offer that they’ll be interested in getting
- Encourage more sharing
- Increase the number of referrals to your business
- Lower your Facebook ad costs
Why engagement with audience is important
Successfully engaging an audience increases participation, improves learning and heightens satisfaction. Engaged audiences share their experience on social media.
They become your brand ambassadors; creating buzz and building referrals and interest for future events.
What is the maximum number of days people will remain in custom audience after they engage with your Facebook page
The maximum amount of time that people will stay in a Custom Audience from your website or mobile app is 180 days.
After 180 days, people who have been in the Website Custom Audience will be removed unless they revisit the website or mobile app again.
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How do I target my audience for other pages on Facebook
Navigate to the Audience section of the Ad Set level. In the Detailed targeting section, start typing the name of the Fan Page.
If the Fans of the Page are able to be targeted, you will get a “match” of that name that you can then select and use in your targeting.
What are the 3 types of audiences that you can target on Facebook
When you advertise on Facebook, you can target your ads to three types of audiences: saved audiences, custom audiences, and lookalike audiences.
Saved audiences let you target specific interests, behaviors, income levels, locations, and other criteria.
How many people can you reach with FB ads
35. Facebook Marketplace ads reach 562 million people Boosted listings can reach a potential audience of 9.1% of the world’s population over age 13.
Do Facebook audiences expire
Custom Audiences Deletion. For all advertisers beginning June 8, 2021 and going forward, we will automatically be moving audiences to the “Expiring Audience” stage once they have been inactive for over two years.
Sources
https://www.reddit.com/r/FacebookAds/comments/r9rr5e/should_i_target_engaged_shoppers/
https://www.facebook.com/business/help/744354708981227
https://www.omnicoreagency.com/facebook-statistics/
https://www.reddit.com/r/FacebookAds/comments/wjg15v/engaged_shopper_question/
