They crave a personalized experience. They want you to solve their problems. They wish you would listen to them.
They like you to be proactive.
How do you influence customers?
- Make them feel uniquely special
- Offer lots of information
- Customers need to be involved in the decision
- Tell the story
- Make realistic promises
- Provide a high level of service
What are the 3 levels of consumer decision-making?
- Extensive problem-solving
- Limited problem-solving
- Routinised-response behaviour
What is the most important factor to consider when buying a product
A new global consumer survey conducted in 2019 has revealed that product reviews are the most important factor when making a purchase, next to features and price.
Price and product features are, of course, going to be at the top of the list of what people consider when shopping.
What are the stages in buying process?
- Stage #1: Problem Recognition
- Stage #2: Information Search
- Stage #3: Evaluation of Alternatives
- Stage #4: Purchase Decision
- Stage #5: Purchase
- Stage #6: Post-Purchase Evaluation
What is customer satisfaction
Customer satisfaction is defined as a measurement that determines how happy customers are with a company’s products, services, and capabilities.
Customer satisfaction information, including surveys and ratings, can help a company determine how to best improve or changes its products and services.
What customers value the most
Customers want low prices because they want to pay less money. It is also necessary to have high-quality products, so customers feel they are getting their money’s worth.
Additionally, customers want quick service and good after-sales service, which often leads them to being loyal customers.
What are the elements of buying?
- Exposure
- Age
- Value
- Brand equity
- Impulsivity
- Innovation
- Loyalty
What are the 3 types of buying situations or buy classes
There are three types of business buying situations that need to be considered. They are straight rebuy, modified rebuy, and new buy.
How do I understand my clients?
- Apply Intelligent Customer Engagement
- Create More Robust Buyer Personas
- Generate Data from Customer Analytics
- Anticipate, Predict, and Plan for the Future
- Traverse Your Customer’s Path
What are the 8 stages in buying process?
- identifying the business need;
- determining a budget;
- selecting a purchasing team;
- defining specifications;
- searching for options;
- evaluating options;
- making the purchase; and
- re-evaluating the purchase
What are the 5 basic needs of customers?
- Friendliness
- Empathy
- Fairness
- Control
- Alternatives
- Information
- Time
What is the decision making process strong
Describe the decision-making process STRONG. First state the issue, think about you options, rate the consequences for each option, organize your thoughts, narrow down the possibilities and act on it, go over your decision.
What are the 5 factors of decision making
This study addresses the influencing factors that are related to decision making, and categorizes them under five captions: Personal factors, organizational factors, Social factors, Environmental factors and behavioural factors.
Why is word of mouth marketing important
Word-of-mouth marketing helps a company reach new audiences and build a positive brand reputation.
By using this unique and organic means of marketing, businesses can attract customers and increase profitability all while strengthening their connection with their existing patrons.
What are the 7 factors that influence a decision?
- Programmed versus non-programmed decisions:
- Information inputs:
- Prejudice:
- Cognitive constraints:
- Attitudes about risk and uncertainty:
- Personal habits:
- Social and cultural influences:
What are the 4 types of customer value
With a consumers’ wants and resources (financial ability), they demand products and services with benefits that add up to the most value and satisfaction.
The four types of value include: functional value, monetary value, social value, and psychological value.
What are the two types of decision making conditions
They are (1) Certainty, (2) Risk, and (3) Uncertainty. When the certainty conditions are present, it can be reasonably expected by the managers what is going to happen when a particular decision has been taken by them.
What is 4 C’s marketing mix
The 4Cs for marketing communications: Clarity; Credibility; Consistency and Competitiveness. What is it? The 4Cs (Clarity, Credibility, Consistency, Competitiveness) is most often used in marketing communications and was created by David Jobber and John Fahy in their book ‘Foundations of Marketing’ (2009).
Citations
https://www.omniconvert.com/blog/consumer-behavior-in-marketing-patterns-types-segmentation/
http://www.shanlaxjournals.in/pdf/COM/V4N3/COM_V4_N3_020.pdf
https://www.zendesk.com/blog/customer-needs/
https://www.yourarticlelibrary.com/management/7-factors-and-personal-characteristics-that-have-an-impact-on-the-decision-making-in-an-organisation/3487
