Enhanced conversions is a Google ads feature that’s designed to improve the accuracy of your conversion data.
It does this by supplementing existing tracked conversions by pulling first-party conversion data from your website and sending it to Google by using a one-way hashing algorithm.
How many ads should be in an ad group
You never know what message might resonate best with potential customers. Because of this, we recommend having at least 3 ads in each ad group and using optimized ad rotation.
What is TrueView for reach
TrueView for reach brings our popular skippable in-stream format together with the simplicity of Cpm buying.
The ability to buy TrueView in-stream on a cost-per-impression (CPM) basis will help you reach your desired audience more efficiently.
What are the 3 products under Youtube select
Most countries in Europe and Asia-Pacific will be able to buy into some YouTube Select lineups via Google Ads, Display & Video 360 and reservation.
What are three benefits of reach planner
Benefits. You can use Reach Planner to: Plan the reach, frequency, and spend of your ads across YouTube and Google video partners.
You can let Reach Planner choose ad format and budget allocations for you, or create a custom media plan.
Is Performance max better than smart Shopping
No. Performance Max campaigns are expected to provide an average increase of 12% conversion value at the same or better ROAS for retail advertisers, when compared to Smart Shopping campaigns.
Is Gclid going away
Q: Is GCLID going away? A: No. Gclid will continue to serve as the event identifier used in surfaces that are not impacted by ATT for web measurement, such as events in browsers and non-iOS surfaces.
Does performance Max replace Shopping
Performance Max is set to replace Google Smart Shopping by the end of Q3 2022.
Advertisers who haven’t already made the switch will automatically have their Smart Shopping campaigns converted to Performance Max campaigns.
What does a global site tag look like
It looks like this: “https://www.tagmanager.com/gtag/aw-1234567/”. This code creates a new tag manager “instance” on your website, then uses the Google Tag Manager native Ads tag to send another request for a Google Ads tag with the id 1234567.
When should you use value based bidding strategies
Value-based bidding offers one big benefit over bid strategies that optimize towards target acquisition costs or maximizing raw conversions: They let you prioritize your budget based on the true value of each customer, rather than the average value of all customers.
What is Capi meta
CAPI, previously known as Server-Side API (SSAPI), is Meta’s answer to recent changes to how advertisers receive and process conversion events through first and third-party cookies.
In addition to Apple’s recent changes, Google announced its plan to phase out cookies by 2023 completely.
Sources
https://support.google.com/analytics/answer/6086209?hl=en
https://www.clickminded.com/auto-tagging-collect-data-what-kind-traffic/
https://www.wickedreports.com/blog/gclids-gbraids-wbraids-what-is-going-on
