The linked Google ads account can be granted permissions to access video ads‘ organic view metrics, show ads to people who visit and interact with your channel, and get insights about how people interact with your channel after viewing your ads.
How do I track UTM links in Google Analytics?
- Please note the different Primary Dimensions you can select to really dig into this data:
- The Primary Dimensions include Campaign, Source, Medium, and Source / Medium
Why isn’t my campaign showing in Google Analytics
The most common reason for campaign data not showing up in Google Analytics is when a URL shortener (services like bit.ly) or other redirecting service is used in your campaign.
What is enhanced conversions in Google Ads
Enhanced conversions is a feature that can improve the accuracy of your conversion measurement and unlock more powerful bidding.
It supplements your existing conversion tags by sending hashed first-party conversion data from your website to Google in a privacy-safe way.
What data does Google Analytics prohibit collecting
Google Analytics doesn’t allow collecting personally identifiable information (PII). Personally identifiable information (PII) is any data you can potentially use to identify a particular person.
How does Google Ads determine top performing keywords?
- Click on the name of the campaign or the campaign type in the navigation panel
- Click on Keywords in the page menu
- Click on Search keywords tab at the top of the page
- Click on the three-dot icon
- Select Diagnose keywords, which will make the Run now option appear
Why would an advertiser use sitelinks
Explanation: an advertiser should use sitelinks to give customers quick access to multiple pages of an advertiser’s website.
Sitelinks can take people to specific pages on your site—your store hours, a specific product, or more.
Sitelinks will show in a variety of ways depending on device, position, and other factors.
Why Google Analytics is not showing visits
If you’re seeing no visits at all the most likely explanation is that the Analytics code snippet has either been removed from the website or is no longer working.
What is MCC in Google Ads
Previously known as My Client Centre (MCC), manager accounts can help you manage multiple accounts.
With a single login and dashboard, this online advertising manager can save you time with reporting, access control and consolidated billing.
How do I track conversions in Google Analytics?
- Step 1: Go to your admin panel
- Step 2: Within the relevant view, go to “Goals”
- Step 3: Create new goal
- Step 4: Choose your goal type
- Step 5: Describe and select your goal type
- Step 6: Add goal details and verify the goal
How do I track conversions in Adwords
Just set up a different conversion action for each type of conversion you want to track.
For example, you can set up one conversion action to track purchases on your website, and another to track calls from your ads.
You can also set up multiple conversion actions for each conversion source.
Why is there data discrepancy in the conversion numbers of Google Analytics and other advertising platforms
Additional Reasons for Google Analytics Discrepancies A landing page is lacking the Google Analytics tracking code needed to collect data.
The landing page redirects to a different landing page via a 301, 302 or JavaScript redirect.
Users’ browsers are set not to allow Google Analytics to collect data.
What is not considered a source in Google Analytics by default
From all available options, including direct traffic, Google and domain, email is not considered a source in Google Analytics by default.
What is not a benefit of Google Analytics remarketing
Allowing customers to quickly reorder products that they have already purchased is not a benefit of google analytics remarketing.
What are the four scope types of Google Analytics
There are four levels of scope: product, hit, session, and user: Product – value is applied to the product for which it has been set (Enhanced Ecommerce only).
How do I export goals from Google Analytics
You can export from just about any reporting view within Google Analytics (excluding Real-Time reports).
When viewing a report, select the “Export” button right above the graph. Next, choose your desired file type from CSV, TSV, TSV for Excel, Excel (XLSX), Google Sheets, and PDF.
When it comes to Web analytics What insight can you gather using Analytics tools?
- What websites users visit after leaving your website
- How you currently rank in search engines
- How people interact with your website
- How people interact with your competitor’s websites
What is the bounce rate in Google Analytics
Bounce rate is single-page sessions divided by all sessions, or the percentage of all sessions on your site in which users viewed only a single page and triggered only a single request to the Analytics server.
What is an interaction that causes data to be sent to Analytics
An interaction that results in data being sent to Analytics. Common hit types include page tracking hits, event tracking hits, and ecommerce hits.
Each time the tracking code is triggered by a user’s behavior (for example, user loads a page on a website or a screen in a mobile app), Analytics records that activity.
Which are examples of goals in Google Analytics select all answers that apply?
- Making a purchase
- Signing up for a newsletter
- Completing a successful Google search
- Submitting a contact information form
What does assigning a value to a Google Analytics to enable
Assigning a value to a Google Analytics goal lets you analyze and understand the effectiveness of the site’s conversion funnel.
What is a transaction in Google Analytics
In Google Analytics, ‘transactions’ represent unique orders on your online store, and a ‘unique purchase’ measures the number of times a product was part of a transaction.
Since transactions can include multiple products, the number of unique purchases is often higher than the number of transactions.
How do I link my MCC account?
- Now login to Google’s My Client Center or MCC here: https://adwords.google.com/select/Login And on the dashboard click on “Link existing accounts.”
- Then enter in your client’s Customer ID and click on “Continue.”
What is the difference between clicks and visits
Clicks are pretty simple to understand – a person clicks on your ad, a click is registered, and counted as such.
Visits is the tricky one. Visits counts the number of unique sessions created by your visitors.
A unique session is basically a connection between a user and a webserver (your website).
What is a secondary dimension in Google Analytics
The key value that provides an additional level of sorting and/or aggregation in your report.
Many report tables display a row for each possible combination of primary and secondary dimension values.
What is Gclid parameter
Google Click ID (GCLID) is a parameter passed in the URL with ad clicks, to identify the campaign and other attributes of the click associated with the ad for ad tracking and campaign attribution.
In Google Ads, this is enabled by turning on the auto-tagging setting.
What is SA360 used for
Search Ads 360 is a search management platform that helps agencies and marketers efficiently manage some of the largest search marketing campaigns in the world, across multiple engines and media channels.
What is the difference between conversion and transaction
Transactions only accommodate the completion of goal in terms of sale and/or purchase while the conversion is any activity that shows a step forward towards the goal completion.
References
https://support.google.com/google-ads/answer/9028765?hl=en
https://befoundonline.com/blog/google-analytics-reporting-discrepancies-explained/
https://support.google.com/youtube/answer/3063482?hl=en
https://support.google.com/adsense/answer/98145?hl=en
https://gmbgorilla.com/how-do-i-add-an-analytics-tag-to-my-google-my-business-page/
