Competitor scorecard. Assess your competitors using a set of scoring metrics and weigh the relative importance of each attribute. Competitor overview.
Gather intelligence about each competitor and compare your findings to identify their relative strengths and weaknesses.
What are the 4 selling strategies
There are essentially four selling strategies: script-based selling, needs-satisfaction selling, consultative selling, and strategic partnering.
Why is there a need to do a competitor profile matrix
The profile matrix identifies a firm’s key competitors and compares them using industry’s critical success factors.
The analysis also reveals company’s relative strengths and weaknesses against its competitors. As a result, a company can easily identify the areas it should improve and the areas it should protect.
What are the 4 market positions
The four broad positions that brands typically take in the market are market leaders, market challengers, market followers, and market nichers.
What is a competitor array
A competitor array allows you to consider the factors most important in your industry, and then lets you rank your competitors based on these factors, showing you their strengths and weaknesses.
A such you can perceive gaps in the market.
What framework is used for industry analysis
The three methods are: Competitive forces model (Porter’s 5 Forces) Broad Factors Analysis (PEST Analysis) SWOT Analysis.
Who invented competitive matrix
This model was developed by HBU professor Michael E. Porter and focuses on five forces that impact the level of competition in an industry.
By applying this model, you can identify profit potential and detect new lines of business.
It’s particularly useful when developing a go-to-market strategy for your brand.
What is industry level analysis
Industry analysis is the analysis of a specific branch of manufacturing, service, or trade.
Understanding the industry in which a company operates provides an essential framework for the analysis of the individual company—that is, company analysis.
What are the 5 components of a business plan?
- Executive summary
- Business description and structure
- Market research and strategies
- Management and personnel
- Financial documents
What is a positioning matrix
A product positioning matrix or map is a visual representation used to measure and compare your product’s position versus that of your competitionthe matrix/map visualizes key differences among competing brands across relevant dimensions.
What is the IO model of above-average returns
The I/O model suggests that above-average returns are earned when firms are able to effectively study the external environment as the foundation for identifying an attractive industry and implementing the appropriate strategy.
Citations
https://smallbusiness.chron.com/four-methods-competitive-advantages-32344.html
https://www.signal-ai.com/blog/a-guide-to-competitor-analysis-for-pr-and-comms-teams
https://www.cfainstitute.org/en/membership/professional-development/refresher-readings/introduction-industry-company-analysis
