Youtube video discovery ads place your brand, product or service alongside Youtube content that is likely to be viewed by your audience.
The ads can appear in the Youtube home feed, Watch feed, and Search feed.
How do you make a discovery ad on YouTube?
- Sign in to your Google Ads account
- On the page menu on the left, click Campaigns
- Click the plus button then select New campaign
- Choose a marketing objective of either ‘Sales’, ‘Leads’, ‘Website traffic’, or ‘No goal’
- Select the Discovery campaign type
- Select your Discovery campaign subtype
What is a discovery ad
Discovery ads help you reach people who are ready to discover and engage with your brand.
Discovery ads are displayed automatically on YouTube Home and Watch Next feeds, Discover, and the Gmail Promotions and Social tabs using a single campaign.
You can use Discovery ads in a Discovery campaign.
How do you make discovery ads on YouTube?
- For “Mobile app installs” follow these instructions
- For “Shopping” follow these instructions
- Learn more about campaign subtypes
Why are Discovery ads used
Google Discovery ads are visually engaging, personalized ads that appear in Google’s feeds on the YouTube app, the Google app, and the Gmail app.
They are meant to reach audiences in the moments when they’re ready to discover new products and services.
How do Google Discovery ads work
The placement of Discovery ads is determined by the topics that a user is actively interested in, based on signals such as videos the user watches on YouTube or content the user follows on Discover.
Discovery campaigns automatically apply exclusions to help ensure your ads appear next to advertiser-friendly content.
How long can be a YouTube Discovery ad
You’ll also need to set up the following for your Discovery ad: A video headline (up to 25 characters long) Two lines of description text (up to 35 characters per line) A video thumbnail – 4x options will be generated automatically.
How are Discovery ads different
Discovery ads are mobile-friendly native ads with a visual focus. They use Google’s AI to combine images and written copy to display a compelling and engaging message to highly targeted audiences on 3 different platforms.
Can you use videos in Discovery ads
LIke all Google ads, TrueView discovery ads have their own video requirements. For each ad, you’ll need to upload a video URL, select an image thumbnail, and add a headline of up to 25 characters and two lines of description up to 35 characters each.
You can review more specific technical requirements here.
What is Discovery carousel ad
The carousel ad format is very similar to the standard Discovery ad format but allows for users to scroll through all the images you provide in a carousel format.
Advertisers can upload between two and 10 images to be used as cards in the carousel, and Google will display them in the order you upload them.
What are the benefits of discovery ads
The Benefits of Google Discovery Ads Reach more of Google with a single ad campaign.
Drive engagement with richer, more relevant ads. Visually rich ads rendered natively across Google properties at scale.
Automated bidding options to meet your media performance goals.
What is the difference between discovery ads and display ads
A key difference between Google Discovery ads and Google Display is who the ads are reaching and where they are shown.
Discovery ads are said to reach people who are ready to discover and engage.
Whereas Display ads are great for general awareness, which isn’t always the main objective of eCommerce businesses.
Which is better discovery ads or search ads
It all depends on the target market you are targeting. If you choose to show ads when potential buyers are looking for products, choose Search Ads.
However, if you want shoppers to see your product while they’re looking at a product similar to what a potential buyer has seen, opt for Discovery Ads.
How are Google Discovery ads charged
Discovery ads are charged on a cost-per-click basis. Why we should care? Discovery campaigns highlight ways in which Google is taking advantage of its multiple properties and host of audience data to automate ad targeting and serving across its ecosystem.
Which is better search ads or discovery ads
Also, Bounce Rates for discovery ads are shown to be 39% lower than search ads, and 42% lower than social ads – which means that readers are significantly more likely to engage with content that they’ve reached via a discovery ad than a search or social ad.
What are YouTube ad impressions
Ad impressions: The number of times individual ads were viewed on your videos. Estimated monetized playbacks: The number of times your video was watched with ads.
Are discovery ads skippable
TrueView video discovery ads can run on places where users discover content on YouTube.
With the skippable option, the viewer can choose to skip watching the ad after 5 seconds.
However, with the non-skippable or pre-roll ad, they must watch the whole ad. YouTube non-skippable ads cost more than skippable video ads.
How do I optimize discovery ads
Best Practice: Use Smart Bidding to optimize the performance of your Discovery ads. For example, if your goal is to drive more conversions, you may want to use the Maximize conversions strategy.
You can also use the Target CPA recommended based on your account performance to achieve your marketing goals.
How are YouTube ads placed
The ads on your video are automatically chosen based on context like your video metadata and whether the content is advertiser-friendly.
We regularly monitor and update our systems to deliver the most relevant ads to your videos.
How do I optimize Google Discovery ads?
- Allow audience expansion (if you can afford it) Audience expansion is a default feature that shows your ads to users outside of your chosen audience
- Don’t skimp on creative assets
- Stop the scroll
- Tell stories with your carousels
- Deliver what you promise in the ad
What is YouTube bumper ads
Bumper ads are a short video ad format designed to allow you to reach more customers and increase awareness about your brand by using a short, memorable message.
With videos of 6 seconds or less, bumper ads let you reach people with bite-sized messages, while providing a minimal impact on their viewing experience.
What are the types of YouTube ads?
- Skippable in-stream ads
- Non-skippable in-stream ads
- In-feed video ads
- Bumper ads
- Outstream ads
- Masthead ads
Is making a YouTube ad worth it
Yes, YouTube ads are really worth it ‒ if you do things the right way.
There are several components that go into a successful YouTube ad campaign. If you can get these components right, the sky’s the limit as far as revenue generation is concerned.
What is the KPI for YouTube ads
The KPI that best measures engagement is view rate. View rate is the percentage of users that are served an ad impression who actually watch your video.
If your ad is longer than :30 then a user has to watch at least :30 before it’s considered a view.
Do YouTube ads count as views
If your video is used as an ad on YouTube, we may count views of your ad as views on your video.
These paid advertising views are counted as views because they indicate that a viewer interacted with the video.
What is a discovery feed
Discover is a feed that appears on the home page of Google’s iOS and Android app, as well as the mobile Google.com homepage.
Users are able to personalize their feeds so they see content that pertains to them.
Unlike Google Search Ads, people don’t need to enter a search query to have these ads appear.
How can you produce video ads to perform well on YouTube?
- Define your metrics and goals
- Track low performing placements
- Use a custom thumbnail image
- Drive people to buy with cards
- Create calls-to-action
- Create a YouTube end slate
- Use negative remarketing
- Use close captioning to cater to viewers’ needs and wants
Is paying for YouTube ads worth it
Overall, the YouTube advertising cost comes with many benefits, some of which give it a significant advantage over other options, such as Google or Facebook.
The following are just some of these benefits: YouTube advertising is more cost-effective. You can target your audience to an extreme degree.
Are discovery campaigns display
Discovery ads are displayed automatically on YouTube Home and Watch Next feeds, Discover and the Gmail Promotions and Social tabs using a single campaign.
What are overlay ads on YouTube
Youtube overlay ads are narrow and wide banners that appear at the bottom quarter of YouTube videos to promote businesses without completely obstructing content.
They can include text, imagery, and color to entice viewers to click or be turned off without disrupting the video player.
Can you buy YouTube impressions
As an advertiser or ad agency, you can buy placements on a reservation basis, instead of through the Google Ads auction, when you want to pay based on the number of impressions (also known as cost-per-thousand impressions).
Reservation campaigns also let you buy impressions at a fixed rate.
Citations
https://ignitemarketing.io/are-youtube-ads-really-worth-it/
https://instapage.com/blog/youtube-display-advertising
https://www.podium.com/article/youtube-advertising-cost/
https://www.socialmediaexaminer.com/how-to-analyze-your-youtube-ad-performance/
