What is a “gated” landing page? Gated landing pages allow Boost to place valuable information about your listing (like the address, extra property info, and photos) behind a form that requires landing page visitors to provide basic contact information before they can access it.
What are gated content pages
What is Gated Content? Gated content is any media that’s placed behind a lead capture form.
In other words, a user must provide personal information in order to access the contenttypically an email address, phone number, or answer to a low-friction question.
What is another name for landing page
In online marketing, a landing page, sometimes known as a “lead capture page”, “single property page“, “static page”, “squeeze page” or a “destination page”, is a single web page that appears in response to clicking on a search engine optimized search result, marketing promotion, marketing email or an online
What is the main purpose of a landing page
A landing page aims to capture information from contacts in exchange for something of value, such as a retail offer code or business-to-business (B2B) insights in the form of a white paper.
Landing pages are different from other web pages in that they don’t live in the evergreen navigation of a website.
What is gated content on website
Gated content is any type of content that viewers can only access after exchanging their information.
Essentially, the content is hidden behind a form. Companies use gated content to generate leads and ultimately, sales.
How do you structure a landing page
Components of a Landing Page A hero image or video. The benefits of your offering.
Some form of social proof. A single conversion goal (or your call to action)
What are the key components of a landing page?
- A main headline and a supporting headline
- A unique selling proposition
- The benefits of your offering
- Images or video showing context of use
- Social proof
- A reinforcement statement
- A closing argument
- A call to action
What are the types of landing pages?
- Splash landing pages
- Squeeze landing pages
- Lead capture landing pages
- Sales landing pages
- Thank you landing pages
- Unsubscribe landing pages
- Referral landing pages
- 404 landing pages
What is a gated URL
Gated content is content on a website that resides behind a form. This means that the website visitor must complete a form that collects contact information before they can access the content offer – thus creating a lead for your sales team.
What are three types of landing pages
The three main types of landing pages are splash pages, squeeze pages, and sales pages.
A marketing campaign could use one or multiple types of landing pages, depending on the CTA.
How do I create a gated page in WordPress?
- Step 1: Build Up Your Website’s Following
- Step 2: Decide What Your Gated Content Will Include
- Step 3: Use a Plugin to Restrict Access to the Gated Content
- Step 4: Hide Your Gated Content from Search Engines
What is the difference between a landing page and a website
As opposed to homepages and websites, which are designed for exploration, landing pages are customized to a specific campaign or offer and guide visitors towards a single call to action.
In short, landing pages are designed for conversion.
What is the difference between homepage and landing page
A Landing Page is a standalone page, designed for a specific campaign. Landing pages have a call-to-action and there should be nothing to distract your clients from converting.
A homepage exists as a single page of a larger website. It has lots of information and focuses on introducing your company.
What were 3 of the key elements to a landing page
Engaging copy. Unique selling proposition (USP) Social proof or testimonials. Conversion goal.
What is a gated offer
A gated offer works like this: A brand targets a specific segment of its market, such as small business, military, teachers and so on with a special offer across their channels.
Someone goes to the offer and has to verify they are a part of that segment by providing information about themselves.
What is create gated content
What Is Gated Content? Gated content is any content that your visitors can access only after providing their information.
In most cases, this means an email address. Some have played with the idea of requiring social media follows or likes in exchange for content, which is a viable, but less utilized strategy.
What is a B2B landing page
A B2B landing page is a page on a B2B business’ website that gives information on a particular product, feature, or campaign.
B2B companies can direct traffic to these pages in order to persuade visitors to take a specific action.
Can a landing page be part of your website
In a simple answer, yes. Landing pages are an essential part of an overall marketing strategy.
Your main website should only be a small part of your marketing strategy.
Do people still use landing pages
A landing page is a great way to drive traffic, improve your SEO and build your brand.
It can also form part of an effective PPC strategy. Approximately 68% of B2B businesses use landing pages to generate leads for future conversion.
What type of content should be gated
Typically, it’s content that is extremely valuable to the user, above and beyond a traditional blog post.
Long-form content guides like ebooks and whitepapers are often gated. Other things like templates, checklists, webinars, or even newsletters might be gated.
What is gated content in marketing
Gated content requires a user to complete a form or purchase a subscription prior to gaining access to that section of content within a website.
It’s often used as a lead generation tool to help brand’s gather helpful data about their prospects.
How do I create a landing page in HubSpot?
- Navigate to your content:
- In the upper right, click the Create dropdown menu and select Website page or Landing page
How long should a landing page be
How long should a landing page be? There’s no right length for sales or landing pages.
However, while they should still be at least 300 words (like other standard pages) from an SEO point of view, it’s only logical to have much longer landing pages.
What is a gated asset
Gated content is online materials, such as white papers, articles and videos, that require that users fill out a form before they can access them.
The form may just ask for the user’s name and email address or might demand more details, typically about their jobs and organizations.
How do I create a landing page without a website?
- Define the Purpose and Goal of Your Landing Page
- Customize to Match Your Audience, Brand, and Offer
- Optimize for Conversions
- Say Thank You
- Launch Your Landing Page
How do I gate a WordPress page?
- Build up your website’s following
- Decide what your gated content will include
- Use a plugin such as Simple Membership to restrict access to the gated content
- Hide your gated content from search engines
When should you gate content
You should consider gating a piece of content only if your brand awareness efforts are already going well, you’re getting the traffic volumes you want, your landing pages and sales material are excellent, and your business’s primary need is to convert more incoming traffic into leads.
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How many landing pages should I have
How Many Landing Pages Should I Have? According to research, business websites with 10 to 15 landing pages will increase conversions by 55%.
Additionally, websites with over 40 landing pages increase conversions by over 500%.
Is gated content effective
Gating content also allows you to gain valuable insight into the type of people who are interested in your company.
The details they provide to access your content can be nurtured in a much more personal way and can help to forge stronger relationships between you and them.
How do I use gated content in WordPress?
- Place a form on a landing page
- Deliver the content as a lead magnet after a form is filled out
- Embed a form with relevant content inside a blog post of the same category
- Create a user registration form that lets logged-in users view your content
Does gated content still work
Gating off content is still a perfectly valid strategy for gathering leads and subscribers.
The important thing is to ensure you deliver genuine value – and this means giving away something better than a reader will find for free elsewhere.
Sources
https://community.hubspot.com/t5/Blog-Website-Page-Publishing/Gated-content-in-a-blog-post/m-p/436264
https://simple-membership-plugin.com/
https://www.infoentrepreneurs.org/en/increase-sales/
https://growfusely.com/blog/content-marketing-and-seo-for-demand-generation/
https://blueyarnmedia.com/digital-marketing-blogs/gated-landing-page-best-practices/
